The Mobile User Acquisition Show

šŸ“ˆAre You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billingšŸ§

Sep 15, 2023
The podcast discusses the pitfall of using probabilistic models for optimization but relying on SKAN data for billing in ad networks, potentially leading to overpayment. They explain the difference between SKAN CPA and probabilistic CPA in ad networks and highlight the limitations and challenges of using scan attribution for billing. The hosts recommend a conservative approach for accurate spend verification.
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1
Introduction
00:00 ā€¢ 3min
2
Understanding the Difference Between Scan CPA and Probabilistic CPA in Ad Networks
02:40 ā€¢ 3min
3
Challenges and Approaches for Attribution and Billing in Mobile User Acquisition
05:12 ā€¢ 4min