The Mobile User Acquisition Show cover image

📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

The Mobile User Acquisition Show

00:00

Introduction

The speaker discusses the common pitfall of using probabilistic modeling for optimization and reporting while relying on scan data for billing in ad networks, resulting in a potential overpayment of 30 to 40%.

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