3min chapter

The Mobile User Acquisition Show cover image

📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

The Mobile User Acquisition Show

CHAPTER

Introduction

The speaker discusses the common pitfall of using probabilistic modeling for optimization and reporting while relying on scan data for billing in ad networks, resulting in a potential overpayment of 30 to 40%.

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