đAre You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billingđ§
The Mobile User Acquisition Show
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Understanding the Difference Between Scan CPA and Probabilistic CPA in Ad Networks
This chapter explains the confusion around calculating CPA in ad networks and the implications of relying solely on probabilistic attribution, leading to potential overpayment. It also highlights the limitations of scan attribution and the use of probabilistic attribution for budget management and modeling.
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