4min chapter

The Mobile User Acquisition Show cover image

📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

The Mobile User Acquisition Show

CHAPTER

Challenges and Approaches for Attribution and Billing in Mobile User Acquisition

The hosts discuss the challenges and nuances of using scan installs for attribution and billing, and recommend a conservative approach for accurate comparisons and verification of spend.

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