Challenges and Approaches for Attribution and Billing in Mobile User Acquisition

In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening – and what we recommend doing instead.

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/

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http://RocketShipHQ.com
http://RocketShipHQ.com/blog