The Mobile User Acquisition Show
🔎The 4 elements of an App Store CRO Testing Plan🧪💡
Aug 23, 2023
Today's podcast discusses app store conversion rate optimization (CRO) and the importance of testing and experimentation. The four key elements of a CRO plan include the app icon, screenshot, feature graphic, and promo/app review videos.
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Quick takeaways
- Conversion rate optimization (CRO) is essential alongside keyword optimization to maximize app installs and avoid ranking for irrelevant keywords.
- Four key elements of a CRO strategy include: app icon design, screenshot optimization, feature graphic enhancement, and promo/app review videos.
Deep dives
The Importance of Conversion Rate Optimization in ASO
While keyword optimization is considered important in ASO, conversion rate optimization (CRO) plays a more sustainable and critical role. Improving the efficiency of the overall funnel through CRO significantly enhances the conversion rates of both paid and organic traffic. It is essential to focus on CRO alongside keyword optimization to maximize app installs and avoid ranking for irrelevant keywords.
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