Every app is making UGCs these days. So how do you make one that not only stands out, but also helps generate strong ROAS, and helps your marketing to scale?We’ve made and analyzed over a thousand UGC/live action videos - so we’ve made mistakes with grainy lighting, shaky cams and everything else so you don't have to. This week’s episode is the first of a series in which we give you a peek into our internal UGC process. ,  Today’s episode focuses on planning for(and nailing) the shoot - and includes the checklist we use internally to ensure we have strong, performant UGC style videos. Today’s episode is based on insights from Aditya Prakash Iengar, Creative Strategist at RocketShip HQ, who has worked on a lot of these creatives. KEY HIGHLIGHTS🎥 What is UGC?👨🏽‍🎤 Find the right user✅ Determine the best UGC format for you📱 Shooting with a camera phone 💡 Finding the right lighting for your actor📸 How to shoot the phone screen🎥 No shaky cams📞 How to get clear audio🖼 The frame is important - so describe it🖥 Describe the device to be used👀 Making the UGC looks unscripted🥽 Expect the unexpected**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/ugc-user-generated-content-live-action-videos/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Have you been fishing around for new channels to improve your UA?This episode happens to be the perfect way to slide into spring. Today we talk to Lisa Kennelly, CMO at Fishbrain about her growth strategies on an app that caters to what would appear to a very niche audience - fishing enthusiasts.Tune in to listen to Lisa discussing how she explored alternate channels to partner with offline and drive users to the app’s features, and how these sometimes are actually more trackable than digital channels. If you’re looking to dip your toes into offline marketing or partnerships, this is definitely an episode to check out.**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/going-where-the-fish-are-making-the-leap-to-offline-partnerships-lisa-kennelly-cmo-fishbrain/**Note:Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

What happens to naughty SDKs that do what they aren't supposed to do?In the second episode of our “Google’s Privacy Sandbox for Android explained” series, we talk about SDK Runtime - Google’s proposed solution to SDKs-gone-wild.SDKs are a convenient feature for most app developers. However, some SDKs tend to gather user data in ways that app developers aren't privy to. SDK runtime is expected to be a step towards limiting the power of SDKs.Check out this episode where our CEO Shamanth throws more light on this subject.KEY HIGHLIGHTS What is an SDK?🔬 The components of an SDK code are unknown🎈 Developers can’t control an SDK🧮 How SDK runtime solves this problem🔍 How SDK developers may evolve going forward**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/google-privacy-sandbox-android-sdk-runtime/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

How exactly does #useracquisition work in Web3 games?In this week’s episode, Stardust COO Atif Khan takes #theMobileUAShow host Shamanth Rao on a deep dive into the world of Web3 and blockchain gaming. How do Web3 games stack up against F2P and console games? How exactly does building a strong community help? And what exactly is the role of NFTs in blockchain gaming?Check out the full episode for more.KEY HIGHLIGHTS💰 How to build a billion-dollar brand in just a few months🧩 Community is important, but it’s one piece of the puzzle🔗 Does community really define the brand, or the other way around🔱 Successful UA involves using a three-pronged marketing strategy🤑 The incentive you get for spending time in a blockchain game💱 How NFT transferability can work in Web3 games📊 The analytics that need to come to the world of blockchain gaming 💪 The UA channels that will work well for Web3 games🙌 How many people actually own NFTs📈 What even multi-billion dollar companies must do to grow further💡 The “aha” moment for blockchain gaming📤 Takeaways on branding for an indie game dev📢 How NFTs drive pre-registrations for a still-unreleased game💕 Why Web3 game devs are more open to sharing than traditional game cos👀 The most important factor from the LTV standpoint**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/growth-strategies-for-web3-games-community-is-only-one-piece-of-the-puzzle-with-atif-khan-coo-stardust/**Note: We’re excited to announce that we’ve had two BIG launches last week!1. The Mobile Growth Handbook 2022 is packed with incredible insights along with tried and tested strategies, this book is the perfect tool to learn from and hone your growth plans for this year. We feature hand-selected insights from the smartest mobile growth marketers.We have over 100 pages of insights that can be accessed at all times (as soon as you sign up). Download the book now and get a head start on your growth strategies. https://mobileuseracquisitionshow.com/mobile-growth-handbook-2022/2. The Mobile Growth Slack: A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 150 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

We have a very special episode lined up for you today. We invited some amazing women and asked each some questions about how they faced obstacles while shattering glass ceilings, and paved the way for more women to follow suit. We hope this episode helps women who may be facing challenges in their field of work. And with women leaders comprising nearly half of our guests on the show in 2021, we hope to keep The Mobile User Show Acquisition Show an inclusive and diverse show with actionable and tactical insights for everyone.In today’s episode, our guests are,Allison Schiff, Managing Editor at AdExchanger, known for her insightful writing in the ad tech space.Aurora Klaeboe Berg, COO at Medal TV, who was formerly a key leader that drove the growth of the game series Fun Run that took the world by storm a few years ago.Colette Nataf, CEO & Co-Founder at Lightning AI, who also dons the hat of Head of Growth at Mile IQ.Faith Price, Head of Paid UA, who has worked on more app launches than most of us.Mireia Rivero, Innovation and Growth Marketer at Social Point, who is at the bleeding edge of all new initiatives and innovations in marketing.Paula Neves, Senior Product Manager at Square Enix, who is one of the most insightful folks we know when it comes to drawing out qualitative insights about games, and using them for growth. AndPeggy Anne Salz, Analyst & Founder at Mobile Groove who is an accomplished writer at Forbes. **Check out the show notes here:https://mobileuseracquisitionshow.com/episode/shattering-ceilings-the-many-paths-to-leadership-taken-by-women-leaders-in-mobile-marketing-with-allison-schiff-adexchange-aurora-klaeboe-berg-medal-tv-collete-nataf-mile-iq-lightning-ai-faith-price-d/**Note: We’ve had two BIG launches last month!1. The Mobile Growth Handbook 2022 is packed with incredible insights along with tried and tested strategies, this book is the perfect tool to learn from and hone your growth plans for this year. We feature hand-selected insights from the smartest mobile growth marketers.We have over 100 pages of insights that can be accessed at all times (as soon as you sign up). Download the book now and get a head start on your growth strategies. https://mobileuseracquisitionshow.com/mobile-growth-handbook-2022/2. The Mobile Growth Slack: A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 150 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5

How many channels have you really considered when developing your user acquisition strategy for your mobile game?Our guest on this week’s episode is UA and marketing consultant Matej Lancaric. Matej shares his views on everything from multiple UA channels, optimization techniques post ATT and how he uses incrementality analysis to maximize his UA strategy.Check out this episode on some tactical insights on diversifying your UA mix.KEY HIGHLIGHTS⛏ What happens if you’re running your UA on only one channel❗ Why you can’t rely only on Facebook anymore for UA💪 The scale at which you should start diversifying your UA portfolio🆕 The basis on which you should start adding new channels💸 How your monetization model defines your diversification strategy✅ The right approach to diversifying your optimization strategy🔗 Things to remember when choosing an ad network🥇 Which diversification should come first – channel or optimization 👀 Working with SKAN in your diversified UA mix🔧 How to build a custom schema within SKAN🧐 Comparing UA channels post IDFA🔌 How incrementality helps when diversifying your UA portfolio📝 What to keep in mind when running incrementality tests**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/diversifying-your-ua-mix-in-a-post-att-world-why-when-and-how-with-matej-lancaric-user-acquisition-marketing-consultant/**Note: We’ve had two BIG launches last month!1. The Mobile Growth Handbook 2022 is packed with incredible insights along with tried and tested strategies, this book is the perfect tool to learn from and hone your growth plans for this year. We feature hand-selected insights from the smartest mobile growth marketers.We have over 100 pages of insights that can be accessed at all times (as soon as you sign up). Download the book now and get a head start on your growth strategies. https://mobileuseracquisitionshow.com/mobile-growth-handbook-2022/2. The Mobile Growth Slack: A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 150 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Apple’s privacy policy changes disrupted the ad industry and left us all in the dark, working around a broken measurement system. As expected, Google is following suit. While their approach is less ham-handed than Apple’s, it still can bring forth significant disruption in the mobile app ecosystem. In our first episode of the Android series, we dive deep into the impact of Topics API of Google’s Privacy Sandbox and understand how Google has charted out changes in ad targeting, and what that could mean for marketers.KEY HIGHLIGHTS🎭 What is the Topics API?🧩 Why is the system structured this way?🔦 How will the Topics API affect performance on Android?**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/googles-privacy-sandbox-for-android-explained-the-topics-api-and-how-it-changes-ad-targeting/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

How do you successfully make the switch from B2C to B2B? Should you go from focusing on one category to branching out to other possibilities? And how exactly are prediction games and NFTs connected?Get the lowdown from Matt Bailey, founder and CEO of GameOn, our guest on this week’s episode. KEY HIGHLIGHTS💲 How betting on a relatively less mature market can lead to success😷 The repercussions of Covid🤝 Always be open to taking on clients from outside your industry📊 The kind of data a prediction game really needs🤼‍♂️ What the competition is like in your category🤔 Can prediction games apply to any industry🏆 How status and recognition is just as important as rewards🎨 How a game tech company works with NFTs💰 Unlocking capital by going public🙍 The challenges of heading a public company**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/from-b2c-to-zero-to-b2b-including-a-real-housewives-detour-with-matt-bailey-founder-ceo-gameon/**Note: We’re excited to announce that we’ve had two BIG launches last week!1. The Mobile Growth Handbook 2022 is packed with incredible insights along with tried and tested strategies, this book is the perfect tool to learn from and hone your growth plans for this year. We feature hand-selected insights from the smartest mobile growth marketers.We have over 100 pages of insights that can be accessed at all times (as soon as you sign up). Download the book now and get a head start on your growth strategies. https://mobileuseracquisitionshow.com/mobile-growth-handbook-2022/2. The Mobile Growth Slack: A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 150 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Ever wondered what it takes for a Round B startup with no mobile marketing function to get to an IPO and be featured on best-of lists? Or perhaps you’ve been struggling to hire key growth marketing people for your own start-up. In this episode, Simon Vishnevskiy, Head of Paid Acquisition at Dave, shares his methods on building a mobile marketing team from scratch, and the qualities he looked for in every hire he made. He’s also got some key advice for those of you struggling with UA in a post-ATT world. Check out the episode for a deep dive into the mind of a growth marketing leader. KEY HIGHLIGHTS👁️ Why you should keep an eye on your app’s initial organic traction🎬 When you should start investing in your startup’s UA functions📈 The highest-ROI activities you should focus on initially🗝️ Creative – a key component of UA👴🏻 Why many companies still run legacy systems👀 The best time to start hunting for the best MMP📊 You really need a sophisticated reporting system☝ The one piece of infrastructure you need to scale up⛐ Why acquiring to your current LTV might not be the best strategy🤝 How a MarTech manager can help in your UA post-ATT👨‍👦 The best proxy for the attribution of the past👍 Using SKAN data to get the best possible estimates😥 Building a long tail of channels might not be a good idea🙋 One of the first roles you should hire for💪 Essential qualities to look for when hiring talent for your UA team🔮 Agencies vs full-timers vs contractors 🏃 What’s better than hiring someone junior just to execute✔ Overseeing the agency relationship – things to watch for🎨 When hiring an agency for your creative production makes sense➕ Incrementality in a nutshell🔌 What an early stage company can do with incrementality that a mature company can’t**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/how-to-build-a-mobile-marketing-function-from-scratch-with-simon-vishnevskiy-head-of-paid-acquisition-dave/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

How do you make cross-promos work in a post-ATT world?David Philippson, CEO and co-founder of Dataseat, gives us the lowdown on how exactly cross-promos can be deployed effectively. In a post-IDFA reality, with ad networks having pretty much lost the third party data advantage, David says cross-promos can help game studios monetize and retain their users better, even those users who are already high value users. Check out the episode to get the low down on exactly how the post ATT landscape has changed the outlook for cross promos. KEY HIGHLIGHTS⏳ Cross-promos have been around for over a decade🏡 Why is it becoming important for gaming companies to move cross-promos in-house💪 How the post-IDFA world has been a catalyst for cross-promos⇩ When it makes sense to show cross-promo ads even to your high value users.➰ Why cross-promos within a gaming company should be reciprocal🔎 Why companies should focus on portfolio LTV rather than gaming LTV👍 How can first party data help in cross-promos💭 Why game companies need to rethink their marketing strategy around cross-promos👀  It’s going to be important to have a consistent, universally understood index for first party data💣 Why your mediation company’s lack of support for all SDK can harm cross-promos🔌 What exactly is an ‘adapter’, and how does it work in mediation📈 The return on opportunity cost as an important metric**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/the-ascendance-of-cross-promos-in-a-post-att-world-with-david-philippson-ceo-and-co-founder-dataseat/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog