Every app is making UGCs these days. So how do you make one that not only stands out, but also helps generate strong ROAS, and helps your marketing to scale?
We’ve made and analyzed over a thousand UGC/live action videos - so we’ve made mistakes with grainy lighting, shaky cams and everything else so you don't have to.
This week’s episode is the first of a series in which we give you a peek into our internal UGC process. , Today’s episode focuses on planning for(and nailing) the shoot - and includes the checklist we use internally to ensure we have strong, performant UGC style videos. Today’s episode is based on insights from Aditya Prakash Iengar, Creative Strategist at RocketShip HQ, who has worked on a lot of these creatives.
KEY HIGHLIGHTS
🎥 What is UGC?
👨🏽‍🎤 Find the right user
âś… Determine the best UGC format for you
📱 Shooting with a camera phone
đź’ˇ Finding the right lighting for your actor
📸 How to shoot the phone screen
🎥 No shaky cams
đź“ž How to get clear audio
đź–Ľ The frame is important - so describe it
đź–Ą Describe the device to be used
đź‘€ Making the UGC looks unscripted
🥽 Expect the unexpected
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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ugc-user-generated-content-live-action-videos/
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
The Mobile User Acquisition Show