How many channels have you really considered when developing your user acquisition strategy for your mobile game?

Our guest on this week’s episode is UA and marketing consultant Matej Lancaric. Matej shares his views on everything from multiple UA channels, optimization techniques post ATT and how he uses incrementality analysis to maximize his UA strategy.

Check out this episode on some tactical insights on diversifying your UA mix.

KEY HIGHLIGHTS

⛏ What happens if you’re running your UA on only one channel

❗ Why you can’t rely only on Facebook anymore for UA

💪 The scale at which you should start diversifying your UA portfolio

🆕 The basis on which you should start adding new channels

💸 How your monetization model defines your diversification strategy

✅ The right approach to diversifying your optimization strategy

🔗 Things to remember when choosing an ad network

🥇 Which diversification should come first – channel or optimization 

👀 Working with SKAN in your diversified UA mix

🔧 How to build a custom schema within SKAN

🧐 Comparing UA channels post IDFA

🔌 How incrementality helps when diversifying your UA portfolio

📝 What to keep in mind when running incrementality tests

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/diversifying-your-ua-mix-in-a-post-att-world-why-when-and-how-with-matej-lancaric-user-acquisition-marketing-consultant/


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Note: We’ve had two BIG launches last month!

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We have over 100 pages of insights that can be accessed at all times (as soon as you sign up). 

Download the book now and get a head start on your growth strategies. https://mobileuseracquisitionshow.com/mobile-growth-handbook-2022/

2. The Mobile Growth Slack: A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 150 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/

If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5

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