Your UGC video might be really well produced and slick, but does it have the necessary content and structure to ensure that it actually performs well and converts?
In our previous episode on UGCs we talked about how to plan a shoot right โ and today weโll talk about getting the content and structure of a UGC ad right. From messaging sequences to video cuts to ending a video right, we cover it all.
We share hard-won learnings from making, testing and analyzing over 1000 UGC ads. These insights are based on insights from Aditya Prakash Iengar, Creative Strategist at RocketShip HQ, who has worked on a lot of these creatives.
KEY HIGHLIGHTS
๐ Determine the right sequence for your UGC
๐ก How to incorporate visual cues into your video
๐ฑ App walkthrough โ yay or nay
๐บ Use the right number of actors
๐ช To cut or not to cut
๐ Using the right motivator
๐ The best way to show the CTA
๐ Selecting the background music
๐ Deciding on an end card
๐ End with a high
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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ugc-user-generated-content-live-action-videos-2-content-structure/
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
The Mobile User Acquisition Show