Apple’s privacy policy changes disrupted the ad industry and left us all in the dark, working around a broken measurement system. As expected, Google is following suit. While their approach is less ham-handed than Apple’s, it still can bring forth significant disruption in the mobile app ecosystem. 

In our first episode of the Android series, we dive deep into the impact of Topics API of Google’s Privacy Sandbox and understand how Google has charted out changes in ad targeting, and what that could mean for marketers.

KEY HIGHLIGHTS

🎭 What is the Topics API?
🧩 Why is the system structured this way?
🔦 How will the Topics API affect performance on Android?

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/googles-privacy-sandbox-for-android-explained-the-topics-api-and-how-it-changes-ad-targeting/

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