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The Mobile User Acquisition Show

🐬Going where the fish are: making the leap to offline partnerships, with Lisa Kennelly (CMO, Fishbrain)🗺

Apr 1, 2022
30:27

Have you been fishing around for new channels to improve your UA?

This episode happens to be the perfect way to slide into spring. Today we talk to Lisa Kennelly, CMO at Fishbrain about her growth strategies on an app that caters to what would appear to a very niche audience - fishing enthusiasts.

Tune in to listen to Lisa discussing how she explored alternate channels to partner with offline and drive users to the app’s features, and how these sometimes are actually more trackable than digital channels. If you’re looking to dip your toes into offline marketing or partnerships, this is definitely an episode to check out.


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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/going-where-the-fish-are-making-the-leap-to-offline-partnerships-lisa-kennelly-cmo-fishbrain/
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Note:
Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/

If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5


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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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