If you're like Jake and I, focused on Paid acquisition channels and SEO always came last. It's hard to build up expertise on the subject in that context.  This is why this week we're joined by Andrew Holland, Director of SEO at JBH. Andrew is an expert in the field, so just like us, you're going to learn A LOT about SEO!   3 takeaways from this episode: 1️⃣ The Power of a Great Website: Andrew emphasized the importance of creating a website that people genuinely enjoy and spend time on. He believes that the ability to have an incredible website is far more powerful than simply ranking high on search engines. 💻 2️⃣ Mental Availability: Andrew highlighted the concept of mental availability, which is achieved when people remember your website and think about it even when they're not actively engaging with it. 🤔 3️⃣ Enjoying the Marketing Game: Andrew's outlook on life is to enjoy the marketing game and not compare yourself to others. He encourages marketers to embrace the challenges and changes that come their way, especially in the aftermath of the COVID-19 pandemic. 🌈 If you're ready to dive into the world of SEO and gain valuable tips and strategies from a seasoned expert, make sure to tune in to our latest episode. Happy listening! 🎧✨   🖇 Useful links 🖇 💡 Andrew's Linkedin: https://www.linkedin.com/in/andrew-holland-seo/ 💡 Andrew's Website: https://jbh.co.uk/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 1:53 Introducing ourselves briefly. 7:10 SEO for growth when I was at Depop. 10:26 Web indexing. 14:53 SEO for startup growth. 18:43 Learning experiences in SEO. 21:30 SEO struggles. 24:30 Leadership in marketing. 28:13 Obsession with ROI in marketing. 31:14 Digital PR and backlinks. 34:06 What is Digital PR? 37:30 Unique SEO strategies. 43:24 SEO agencies and rankings. 44:29 The power of website content. 49:39 SEO skills saving businesses. 53:50 Listening to brand chatter. 55:43 Career transition from 17 years police officer. 59:08 The future of SEO. 1:03:45 Impressive 43k followers on LinkedIn. 1:05:33 It's a long game. 1:10:01 Nude's ranking on Google (NSFW).   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, remember, company, clear, ready, period, summer, kids, school, September, downloads, aggressive, new people, brand new podcast, accelerate, Christmas, introduce, names, Guatemala, growth, agency side, client side, paid media, Net-a-Porter, startups, successful, failed, acquired, sold, Hex, products, founders, consulting work, mentoring, Johan, French guy, London, CMO, FinTech app, NUDE,buyers, deposits, growth teams, apps, Deliveroo, Deepop, IPO, acquired, Etsy, Facebook ads agency, podcast, intro, LinkedIn, growth marketers, SEO, agency, backstory, followers, books, traditional SEO practices, Google, website, shoehorn SEO, deep dive, weakest tool, learning experience, stupid, channel, case studies, startups, outliers,SEO, startups, UGC content, marketplace, Deepop,Bump, streetwear marketplace, app only, web experience, revenue driving,founders, long term ism, decision tree, SEO, pound in, pound out, 12 months, generation of content, resource time, AI, humanize, tweak, conversion rate, traffic, article, optimizing, deprioritized, money drying up, liquidity, investors, transactional marketing, startup, Andrew, SEO, head of growth, deal, HR software, remote workers, global teams, contracts, fast growth, 300 million AR, three years,fastest growth, B2B SaaS, SEO, content, search intent,SEO, generalist marketers, weak spot, startup, business,marketing works, understanding, ROI, sales, mental availability, shiny object syndrome, SEO struggles, budget, changing, massive SAS traffic success, relevance, brand, leadership, traffic, rankings, meaningful traffic, single measure of marketing effectiveness, SEO reporting call, spreadsheet, business owner,algorithm, strong leadership, marketplace, metrics, SEO,SEO campaigns, marketing, real busines

This week we're joined by the fabulous Sebuh Mesfin, Head of Digital Marketing at the VC, Notion Capital, Co-founder of Blocks2Bags, and ex-Fanbytes working with Timothy Armoo in the early days of TikTok. Sebuh's energy is palpable and very refreshing, you're gonna love it.   Here are 3 key takeaways from this episode: 1️⃣ The Power of Partnership: Sebuh and his co-founder, Bejay, formed a strong friendship before diving into their entrepreneurial venture. They took the time to build a solid foundation and trust with each other, which ultimately led to the creation of their media platform. 2️⃣ Consistency is Key: Sebuh emphasized the significance of consistency in the growth of their podcast. They started with monthly releases and gradually increased to weekly episodes. 3️⃣ Making Business Fun: Sebuh's philosophy with Blocks2Bags is to make business content enjoyable and fun. He believes that presenting content in an engaging and entertaining manner is crucial. By sharing their unique approach to business and making it relatable, they have been able to connect with a wider audience and create a positive impact.   🖇 Useful links 🖇 💡 Sebuh's Linkedin: https://www.linkedin.com/in/sebuh-mesfin/ 💼 Blocks2Bags: https://www.blocks2bags.com/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro. 6:27 Unconventional journey in marketing. 8:43 TikTok advertising agency, Fanbytes. 14:46 Building a marketing engine. 19:36 Podcasting is gold. 24:28 VCs and building a founder community. 30:54 Blocks2Bags yacht party in Cannes. 36:37 Democratizing financial information. 40:23 New frameworks for event marketing. 42:40 Podcast growth strategies. 46:00 Building webs of content. 49:37 Long form content importance. 55:27 Entrepreneurs inspiring the culture. 56:45 Building valuable relationships. 1:01:44 Side hustles and transferable skills. 1:05:09 Leaders who nurture talent.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,chuffed, hard work, positivity, win phase, high,co-founder, Blocks the Bags, entrepreneurial spirited community, co-founder, Angel Investing School, marketing guy, startup world, unconventional journey, digital marketing field, Bytes, Notion Capital, venture capital, growth, CMO, influencer marketing, Gen Z advertising, Tiktok focused, VC marketing, customers,money, lead gen, B2B channels, Tiktok, marketing, Google ads, revenue, Notion Capital, venture capital, competition, platform teams, talent, referrals, experts, pricing, monetization, research, intelligence,transcript, podcast episode, write reports, thought leadership, Notion, value, marketing, companies, take, give, information, data, relationship, breadcrumbs, startup ecosystem, founders, Europe, software founders, timesheet, investment team, deals, portfolio companies, marketing engine, attract founders, attract investors, fintech company, FX hedging, coaching, strategies, pre-seed, seed fund, Pioneers Fund, AI startups, NFT guys, early guys, call, marketing strategy, newsletter, Google Ads, touch coaching, VC company,target audience, company, founder, marketing, LinkedIn,job, attack, digitally, Notion, value,podcast, distribution, founders, content engine, practical stuff, how-tos, growth hacking, sales, referability,winning deals, founders, referring, surveys, investment, notion, fund, audience, serious founders, B2B, B2B to C, scale, potential, early stage portfolio, series A, venture fund, FinTech, Shortech, pre-seed, onboarding system, experience, email, steps, founder newsletter, founder directory, peer-to-peer community group, onboarding calls, community,onboarding, positive experience, scalable, digital funnels, founder love, offline and online communities, foster community, authentic experiences, Angel Investing School, monthly socials, Dream Factory, events game,events, organized events, social, response, monthly social, angel investing school community, mini TED talks, con

Certified growth genius consultant, Daphne Tideman, discusses the importance of a structured approach to growth, the balance between growth and building strong foundations, and the challenges faced by brands in the ever-changing growth industry.

🎙️ Exciting news! We just released a new episode of our podcast and it's packed with amazing insights on growth strategies! 🌱 In this episode, we discuss what worked, what's in progress, and what didn't work in our journey. From experiments to features, we cover it all! 💡 But that's not all! We also share a cool quote from one of our biggest supporters, Peter, who's a triathlon runner. He loves our podcast so much that he has to stop during his runs to take notes! 🏃‍♂️📝   🖇 Useful links 🖇 📧 Our newsletter with even more exclusive growth content: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro. 2:27 Growing the podcast. 5:37 Average daily listens. 9:00 Buying followers for Spotify. 13:21 Consistently posting with dedication. 18:26 Auto DM your LinkedIn audience. 21:48 Building a community. 25:11 LinkedIn's impact on podcast growth. 26:56 App Store hack. 32:04 Facebook ads for podcasts. 37:01 Cold emailing for podcast growth. 41:18 Reddit as a traffic source. 43:13 The power of newsletters. 46:12 Interrupting someone's run for notes.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,transcript, podcast episode, views, YouTube, count, countries, listeners, China, Apple, Spotify, platforms, Google Podcasts, Alexa, Amazon, unknowns, embedded, websites, Podlink, sharing, stats, growth, marketing, downloads, day, episodes, average, listens, retention, commitment.,transcript, podcast episode, listening, day, world,podcasts, listeners, followers, Apple, Spotify,fail, tested, money, growth, habit,editing, microphone, LinkedIn, auto DMs, response rate,recommendation, tools, LinkedIn audience, content, networks,QR code, Slack, LinkedIn, community, organically posting,posting, guests, links, photos, clips,podcast, starting, social media, organic, Apple Store hack,podcast, marketing, organically, ranking, trust factors,magic, revenue, sponsors, tracking link, low budgets,podcast, show notes, work, cold emailing, podcast SEO,targeted list, people interested, podcast, Reddit comments, tactic,marketing growth, channel, members, small, posted,newsletters, value, niche, podcast, experiments,friend, podcast, quote, triathlon runner, training, stickers, newsletter, address, limited edition, Growth Retrust speakers, printed, takeaways, insights, YouTube, growth, inspirational, ideas, downloads, tactical, follow, review, comment, next week, bye

Do you 'follow' the show yet? It's our secret agreement in exchange for some awesome growth marketing content. This week we're joined by Michael Lorenzos, marketing missionary, fintech, and e-commerce growth expert. He worked at Kurve, Manual, Bleach London, and now Silverbird to name a few. Here are 3 key takeaways from this episode: 1️⃣ The Power of Remote Work: Michael shares his insights on the benefits of getting your head down and focusing on tasks without distractions. Whether you're a software developer or in any other field, the ability to work remotely can be incredibly empowering. 2️⃣ The Importance of Collaboration: While remote work has its advantages, Michael also emphasizes the value of face-to-face collaboration.  3️⃣ The Journey of a T-Shaped Marketer: Michael takes us through his career progression and highlights the concept of being a T-shaped marketer.  These takeaways offer valuable insights for both seasoned marketers and up-and-coming professionals. So grab your headphones and tune in to this episode. Quick reminder, we launched our newsletter, subscribe using the link below, it comes out every Wednesday 👇  https://ingrowthwetrust.beehiiv.com/subscribe   🖇 Useful links 🖇 💡 Michael's Linkedin: https://www.linkedin.com/in/michaellorenzos/ 📧 Our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 A little beatboxing from Yoann 1:23 Converting Michael to podcasting. 7:00 Bleach parties and creativity. 10:45 Dark funnel and attribution. 14:32 Building a brand through performance marketing. 19:52 Constant fight to fix attribution. 23:15 Moving to B2B marketing. 28:07 Pre-qualifying before conversion events. 30:04 Shifting B2B marketing KPIs. 36:58 Career progression and growth. 40:17 Interacting with different departments. 47:19 Picking better business verticals. 50:43 Hybrid work model. 53:04 How deep we can go with guests? 53:17 A Barbie tee shirt   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,growth marketing, marketing background, Oren Bloomberg, Curve, remote work, Greece, Torrents Network, professional status, agency side, portfolio, de-risk, client side, manual, DTC space, team, George Palace, Deliveroo, performance, metric data driven mindset, Blitzle, product, data driven, performance marketing, retail first, scope, commercial metrics, Silverbird, pandemic, increase, bleach, hair,transcript, podcast episode, keywords, worker, dying my hair, performance marketing, COVID, creative things, standard performance marketing, hosting, bleach parties, celebrities, founders network, Georgia Zagier, investors, hair live on camera, Zoom link, creativity, dashboard, Google Analytics, brand, industry, product, bleach, clear, straight bleach, white blonde, hat, work, Zoom call, air loss, under attack, recover, manual, Jesus, miracle, church, LinkedIn, dark social, dark funnel, light funnels, brand activation, celebrity, marketing, data driven, performance driven, concept, recent, dark funnel, dark social, last year.,dark funnel, attribution, marketers, Mad Men era, advertising,FNCG world, metrics, startup, share of voice, digital platforms,day to day, playbook, execute, lean way, brand evolved,triple whale, operating system, margins, click attribution, iOS 14,Silverbird, PLG product, growth element, switching, holistic growth marketer,transcript, podcast episode, product led sales assist, marketing, growth team, sales team, client, application, compliance, viable customer, salesperson, metrics, intervention, pre qualification, conversion event, custom audience, first party data, questionnaire, laser focused, retargeting, offline customer uploads,marketers, education, platforms, offline conversions, analytics, usage, performance marketing, infrastructure, starting out, point, increased usage, B2B, marketing teams, MQLs, qualified leads, KPIs, pipeline created, pre-qualifying, volume, decisions, revenue, pipeline, MQL, ABM play, sales cycle, short

How to grow a ~500,000 audience in three years before 23 years old? We ask our guest, Aash S Thapa, cause he's done it. But wait...first of all, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Aash, the personal finance content creator and entrepreneur.  Here are 3 key takeaways from this episode: 1️⃣ The Human Element: Our guest emphasizes the importance of recognizing creators and influencers as real people, not just marketing tools. 2️⃣ Just Start Doing: Our podcast hosts share their own experience of starting this podcast without overthinking it. They stress the power of taking action and not getting caught up in perfectionism. 3️⃣ The Freedom of Productization: The episode delves into the concept of productizing oneself and creating content that can sell itself, even when you're not actively working. This is a game-changer for solopreneurs and content creators. This episode is a must-listen for anyone in the marketing and growth industry, as well as aspiring creators and influencers looking to make an impact. Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Aash's TikTok: https://www.tiktok.com/@aashsthapa?_t=8eSTOxmpJ1E&_r=1 💡 Assh's Instagram: https://instagram.com/aashsthapa?igshid=MzRlODBiNWFlZA== 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 Intro. 3:56 Twitter's rebranding and vision. 5:23 X's potential as an "everything app." 8:45 Twitter's creator payment model. 13:33 Creators as a marketing channel. 17:00 Personal finance journey. 21:11 Viral videos and call to action. 24:48 Getting roasted by other creators. 27:11 Long-term partnerships with brands. 31:40 Pushback on podcast ads. 35:07 Brands and creative freedom. 37:14 Analytics and audience reactions. 42:06 Selling time vs. selling products. 44:29 Making sales with Instagram. 47:42 B2B play for content creators. 53:07 What's a value-driven community? 54:32 Building a community. 59:56 Community aspect is important. 1:03:52 Listening to podcasts at 2x speed. 1:07:20 Changing marketing teams overall. 1:09:00 Building an audience for free.   Related keywords 🔑 Marketing, value, complicated world, noisy world, clear,Twitter rebranding, X Corp, vision, ecosystem, Meta, Alphabet, parent company, subsidiary company, name change, Twitter becoming X, Twitter blue, finance component, Web 3 wallet, everything app, Jack Dorsey, Square, payment business, WeChat, Weibo, Chinese apps.,interesting, Twitter, X, Meta, Facebook,ad revenue, creators, revenue, ad products, Twitter,podcast episode, man boobs, cancel, uploading, highest viewed video,transcript, podcast, episode, intro, background story,working, click, focus, videos, viral,brands, followers, viral videos, call to action, relationship,outbound, inbound, content creator, brands, pricing,working with creators, consistent basis, videos, brand's account, money point of view, longer term partnership, trust and relationship, marketing point of view, bundles of videos, content creation, average period of time,brands, content, videos, process, planning,native, brand, integrate, salesy, pushback, ads, saturate, content, legit, useful, line, Judeal, ingredients, arsenic, script, improvements, tweaks, revisions, late payment, annoyances, on time, creators, loose, anything,brands, USPs, unique, lifestyle, context, due diligence, working, control, mentioned, creative freedom, analytics, key talking points, creative direction, audience, analytical side, influencer, content creator, trackable, refund, views,brands, video, full breakdown, full report, conversation, creator's perspective, TikTok, sporadic, guaranteed set of views, brand awareness, Facebook ad campaign, analytics, audience reacts, promotion, help the brand, strategy, course side, teaching, brand content, focus, next step, break,

Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Rob Domarkas, co-founder of Highrise and ex-Simba Sleep, Head of International Growth. Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Source data is key: We dive into the importance of using data and Jake's framework to map out value propositions. We even discuss the art of scraping reviews and using tools like Kraftful for valuable insights. 2️⃣ Keeping it real: We talk about how we're trying to make our podcast feel authentic and unscripted. 3️⃣ Reflecting on life's paths: In a more personal segment, we touch on the alternative paths we could have taken in our lives.  So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode 🎙️🔥   Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Rob's Linkedin: https://www.linkedin.com/in/robertasdomarkas/ 🐦 Jake's Twitter: https://twitter.com/jhmsocial 🐦 Yoann's Twitter: https://twitter.com/yoannpavy 🐦 IGWT Twitter: https://twitter.com/IGWT_pod 🕺 IGWT TikTok: https://tiktok.com/@igwt_podcast 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 My new Supreme top's got a horse on it.  1:22 Where are we with the Threads app? 4:31 Decentralization and audience migration. 9:36 The big opportunity 11:10 Who you are and what you're doing now. 15:30 Funnel optimization for small businesses. 17:11 The customer journey and affiliate marketing 21:03 Building value proposition based on customers. 23:14 The power of growing a small community. 27:29 Simba's culture and success. 31:10 Focusing on key marketing channels. 34:11 Lazy marketing going away. 39:03 Creative testing methodology. 41:47 Thoughtful production and testing. 44:10 Creative performance and clickbait. 48:28 Limited app ecosystem campaigns. 51:00 Creative copywriting techniques. 54:35 Using data for value props. 57:54 Splitting the cost of stamps.   Related keywords 🔑 marketing, value, complicated world, noisy world, clear,Twitter, tweets, conversations, safe space, right wing rants, content creator, influencer, profiles, Instagram, decentralized, open source, video game, walled garden, audience, email list, technology, migrate,network, audience, podcast, Guatemala, location,orchestrated, fight, release, Twitter, threads,conversation, seven, eight years later, back again, quick, two minutes, who you are, what you've done, what you're doing now, Rob, co-founders, high rise agency, UK, Simba, growth, expand internationally, luxury furniture space, pet food business, black hat, 17, 18, 19, dating offers, gambling offers, warrior forms, shifting W special offers, decent money, legit, getting a job, alternative path, private, public, gripe, startup, black hat, gray hat, witnessed, team, hacky stuff, growth numbers, specific, Simba,hack tactics, web, running ads, assumption, effective, throwing money, work with clients, States, lining pages, ads, copies, reverse engineer, funnels, accelerate things, modest brand, money's flowing, better communicating, better ads, better media, meetings, approved, winning funnel, poke around, affiliate offers, dating offer, throwing money, reverse engineer, find the offer, arbitrage, vanilla answer, flavor, jump in, talk of funnels, offers, bigger agencies, smaller agencies, dropshippers

Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Marcus Burke, performance marketing expert and growth consultant based in Berlin. Hallo 👋  Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Overcoming Imposter Syndrome: Our guest opens up about their own struggles with imposter syndrome and how they have managed to overcome it. 2️⃣ Quality vs. Quantity: We discuss the age-old debate of quality versus quantity when it comes to content creation. 3️⃣ The Addictive Nature of Growth: One of the most fascinating topics we explore in this episode is the addictive nature of growth. So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode 🎙️🔥   Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Marcus's Linkedin: https://www.linkedin.com/in/marcusburke/ 🐦 Jake's Twitter: https://twitter.com/jhmsocial 🐦 Yoann's Twitter: https://twitter.com/yoannpavy 🐦 IGWT Twitter: https://twitter.com/IGWT_pod 🕺 IGWT TikTok: https://tiktok.com/@igwt_podcast 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 Intro 1:06 Background music and Spotify polls. 6:00 LinkedIn influencer success 10:05 Imposter syndrome. 13:41 Overcoming imposter syndrome. 17:42 Power of LinkedIn for exposure. 18:29 Quality vs Quantity content on LinkedIn. 24:09 Recording ideas with Apple Watch. 29:03 Utilization of first-party data. 30:01 Going back in time. 34:18 Understanding marketing tools. 36:36 Full funnel conversion at a city level. 41:44 Moving into other channels. 45:58 Creative testing on iOS. 47:45 Optimizing creative performance. 52:10 Automation in creative testing. 57:22 The importance of different placements. 1:00:12 Meta ads and media mix. 1:03:45 Retention rate and specific topics. 1:06:33 A Deliveroo weed story.   Related keywords 🔑 marketing, value, complicated world, noisy world, clear, effort, benchmark, listens, retention, content, CEO, LinkedIn, Berlin, gaming, marketing, mentor, Growth Mentor, platform, imposter syndrome, consulting, imposter syndrome, normal, smartest person, feeling, constant, settle, feel good, post something, talking bullshit, working in growth, marketing, stay relevant, overcome, podcast, close to people, interesting people, scary, personal brand, embarrassing cringe, video, friends, cringe factor, nerve-racking, publish, nerd, topic, creators, courses, reading, write, numbers, analytics, performance marketing, growth marketing, posting content, game, motivation, impressions, engagements, relevant, talking, inception type growth, addicting, dopamine hits, syringe emoji, drugs analogy, performance marketer, listens, downloads, sources, tracking, analytics, Stone Age, dark funnels.

Meet Tom Davies 👋, this guy not only worked at one or two but three really impressive UK-based Fintech consumer apps. Wise, Monzo, and now Yonder. Stop him! Once again, a massive thank you to those who listened to us 🎧. Our ask is simply that you 'smash' that follow button on Apple podcast or Spotify. Also, we launched our newsletter with unique content, please subscribe using the link below, comes out weekly on Wednesday 👇  https://ingrowthwetrust.beehiiv.com/s...   This podcast episode features a guest who has a strong background in marketing and a particular interest in community building. He shares his experiences working in different companies (Wise, Monzo, and Yonder) and discusses the marketing challenges he faced in each role. The conversation is informative and provides insights into the guest's views on community as a marketing strategy.   FIND US ON SOCIAL: Tom's Linkedin: https://www.linkedin.com/in/tomdavies91/ Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy IGWT Twitter: https://twitter.com/IGWT_pod IGWT TikTok: https://tiktok.com/@igwt_podcast   Topic timestamps 👇 0:00 Yoann shaved his beard for 1000 like on Linkedin. Lame. 1:15 First viral post on LinkedIn. 4:30 Marketing challenges at Monzo. 10:22 Community-led growth with early customers. 12:58 Abandoning preconceived notions of community. 16:02 Building community and authority. 18:00 Targeting tech-savvy users. 22:11 Maintaining community engagement. 25:36 Community programming in crypto. 27:18 Building customer support community. 30:52 Joining the founding member community. 34:51 Actual marketing growth strategy. 38:47 Transition from community effort. 42:02 Growth and marketing strategies. 43:22 Triggering terms and credit education. 47:15 The power of community. 51:12 Community and product integration. 54:23 The value of community. 57:48 Growth is everyone's responsibility. 1:02:41 TikTok video performance. 1:04:02 Podcast first edition stickers for our first 100 newsletter subs. Hurry up!   Related keywords: marketing, community-led growth, value, complicated world, noisy world, clear,transcript, podcast episode, intros, carriers, intro, past, work, community, Detroit,community, San Francisco, college, America, sport,marketing hire, company, financial services, product marketer, skill sets, hiring, managing, budget, growth, community strategy, Monzo, forum, early adopters, paid products, balance, specific ways, mass adoption, budgeting, Monzo super user, average person, expectations,community strategy, grow, Honest CEO, community, format,succeed, incentivize, user research, Facebook ad testing, UGC videos,community, questions, authority, trust, platform,lucky, tools, Slack, niche type of person, supporting startups,Slack, active, optimize, platform, engagement,feedback, community, conversation, channels, empathy,engaging, program, organic content, discussion points, entire company,sleep, problem, shift, customers, name, on boarded, friends, referrals, interests, founders, CEO, CRO, CTO, resourcing, empathy, card problem, strategy, community, product, engaged, experience, negativity, apathy, Wise, Monzo, card, mail, unbox, emotional connection, payment devices, yonder card, marketing channel, effort, box, booklet, membership,card, email, founding member community, feedback, team, private events, awards, giveaways, conversion rate, optimizing, join, trickling in, mates, exciting time, reinforce, use my card, first package delivered, emotional excitement, acquisition strategy, batches, launched, team, goal, viral, product time, million customers, onboarding, nightmare,sign up, product, test, card works, mates, launched, tested, painful, invited, friend, experience, feedback, channel, use cases, edge cases, cards, work, effectively, customers, onboarding, user experience, perfect, designing, PR campaign, fundraising announcement, wait list, cherry pick, refer a friend, disaster, built, marketing growth

One month already 🎉 Thank you to those who listened to us, we're getting into the flow, improving weekly thanks to your feedback. Also, we launched our newsletter with additional content, please subscribe using the link below, first email coming out this Wednesday 👇  ► Subscribe to the newsletter. Get smarter about Growth Marketing. Every Wednesday. And it's totally free. https://ingrowthwetrust.beehiiv.com/s...   In this episode, the hosts celebrate reaching a milestone of 1,000 podcast downloads. They ponder what their next target should be. They also mention their plans to bring on more guests and thank their listeners for their recommendations. Overall, it's a reflective and optimistic episode as they continue to grow their podcast.   FIND US ON SOCIAL: Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy IGWT Twitter: https://twitter.com/IGWT_pod IGWT TikTok: https://tiktok.com/@igwt_podcast   Timestamps for you lazy people 👇 0:00 Intro. 3:29 Podcast SEO success. 6:11 Launching a newsletter. 9:26 Grey hat marketing. 13:34 Emailing as a growth tactic. 19:02 LinkedIn viral content strategy. 23:37 LinkedIn's evolving content landscape. 26:06 The impact of dopamine hits. 32:45 Dopamine hits from technology. 35:08 More free Ads library development announced. 39:36 The value of ad libraries. 45:03 Building a brand with zero budget. 48:08 Seeking the dopamine hit. 52:10 Reaching a thousand downloads.   Related keywords: marketing, value, complicated world, noisy world, clear,podcast SEO, show notes, content, titles, algorithm, keywords optimization, new listeners, ASMR, newsletter, episode, insights, links, memes, ads, growth, marketing, exclusive content, guests, snippets, talking points, takeaways,future, newsletter, content, short, growth pillars,affiliate marketing, shady techniques, black hat, gray hat, forums,scraping, startups, big business, Airbnb, Craigslist,growth, users, podcast, newsletter, LinkedIn,Kit Kat bench, content reuse, Facebook pages, niche, LinkedIn,personal brand, meme, consultant, content, LinkedIn,followers, dopamine hits, growth, targets, mood,chemical reaction, mindset, interesting, deal with, work-life balance,dopamine hits, gamification, alerts, notifications, liking,libraries, competitors, inspiration, data, advertising,Google ads library, competitor, Facebook ads library, tick tock, marketing teams,users problem, cost, objection handling, brand plays, brand marketing, AI, big brand ad, big brands, Pepsi, Coca Cola, creative, agency, budget, brand versus performance mix, spending on brand, performance, mass, attract people, momentum, best agency, best idea, expensive mediums, digital channels, performance driven, brand dedicated budget, LinkedIn marketing pages, startup, building brand, zero budget, dating app,white board, streets, LinkedIn, impact, online, tactic, AI, creativity, scrappy, budget, brand, performance optimized, big companies, creative branding, brand awareness, conversion event, consume, TikTok, waste of time, educational, action, videos,dopamine hit, creating, consuming, feedback, podcast,recap, thousand downloads, listeners base, new guests, improving