In Growth We Trust: Marketing | Growth | Startups cover image

In Growth We Trust: Marketing | Growth | Startups

Latest episodes

undefined
Aug 29, 2023 • 1h 9min

🔮 Marketing a VC, Block2Bags and Cannes Lions Yacht Parties w/ Sebuh Mesfin, Head of Digital Marketing at Notion Capital (Fanbytes, GoKart, IncludedVC)

This week we're joined by the fabulous Sebuh Mesfin, Head of Digital Marketing at the VC, Notion Capital, Co-founder of Blocks2Bags, and ex-Fanbytes working with Timothy Armoo in the early days of TikTok. Sebuh's energy is palpable and very refreshing, you're gonna love it.   Here are 3 key takeaways from this episode: 1️⃣ The Power of Partnership: Sebuh and his co-founder, Bejay, formed a strong friendship before diving into their entrepreneurial venture. They took the time to build a solid foundation and trust with each other, which ultimately led to the creation of their media platform. 2️⃣ Consistency is Key: Sebuh emphasized the significance of consistency in the growth of their podcast. They started with monthly releases and gradually increased to weekly episodes. 3️⃣ Making Business Fun: Sebuh's philosophy with Blocks2Bags is to make business content enjoyable and fun. He believes that presenting content in an engaging and entertaining manner is crucial. By sharing their unique approach to business and making it relatable, they have been able to connect with a wider audience and create a positive impact.   🖇 Useful links 🖇 💡 Sebuh's Linkedin: https://www.linkedin.com/in/sebuh-mesfin/ 💼 Blocks2Bags: https://www.blocks2bags.com/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro. 6:27 Unconventional journey in marketing. 8:43 TikTok advertising agency, Fanbytes. 14:46 Building a marketing engine. 19:36 Podcasting is gold. 24:28 VCs and building a founder community. 30:54 Blocks2Bags yacht party in Cannes. 36:37 Democratizing financial information. 40:23 New frameworks for event marketing. 42:40 Podcast growth strategies. 46:00 Building webs of content. 49:37 Long form content importance. 55:27 Entrepreneurs inspiring the culture. 56:45 Building valuable relationships. 1:01:44 Side hustles and transferable skills. 1:05:09 Leaders who nurture talent.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,chuffed, hard work, positivity, win phase, high,co-founder, Blocks the Bags, entrepreneurial spirited community, co-founder, Angel Investing School, marketing guy, startup world, unconventional journey, digital marketing field, Bytes, Notion Capital, venture capital, growth, CMO, influencer marketing, Gen Z advertising, Tiktok focused, VC marketing, customers,money, lead gen, B2B channels, Tiktok, marketing, Google ads, revenue, Notion Capital, venture capital, competition, platform teams, talent, referrals, experts, pricing, monetization, research, intelligence,transcript, podcast episode, write reports, thought leadership, Notion, value, marketing, companies, take, give, information, data, relationship, breadcrumbs, startup ecosystem, founders, Europe, software founders, timesheet, investment team, deals, portfolio companies, marketing engine, attract founders, attract investors, fintech company, FX hedging, coaching, strategies, pre-seed, seed fund, Pioneers Fund, AI startups, NFT guys, early guys, call, marketing strategy, newsletter, Google Ads, touch coaching, VC company,target audience, company, founder, marketing, LinkedIn,job, attack, digitally, Notion, value,podcast, distribution, founders, content engine, practical stuff, how-tos, growth hacking, sales, referability,winning deals, founders, referring, surveys, investment, notion, fund, audience, serious founders, B2B, B2B to C, scale, potential, early stage portfolio, series A, venture fund, FinTech, Shortech, pre-seed, onboarding system, experience, email, steps, founder newsletter, founder directory, peer-to-peer community group, onboarding calls, community,onboarding, positive experience, scalable, digital funnels, founder love, offline and online communities, foster community, authentic experiences, Angel Investing School, monthly socials, Dream Factory, events game,events, organized events, social, response, monthly social, angel investing school community, mini TED talks, con
undefined
Aug 22, 2023 • 1h 15min

🔮 Growth Mindset, ADHD and Customer Feedback with Daphne Tideman, growth consultant, ex-Head of Growth at Heights

Certified growth genius consultant, Daphne Tideman, discusses the importance of a structured approach to growth, the balance between growth and building strong foundations, and the challenges faced by brands in the ever-changing growth industry.
undefined
Aug 15, 2023 • 49min

🔮 ALL Our Growth Tactics: Lessons Learned from Two Months of Podcasting

🎙️ Exciting news! We just released a new episode of our podcast and it's packed with amazing insights on growth strategies! 🌱 In this episode, we discuss what worked, what's in progress, and what didn't work in our journey. From experiments to features, we cover it all! 💡 But that's not all! We also share a cool quote from one of our biggest supporters, Peter, who's a triathlon runner. He loves our podcast so much that he has to stop during his runs to take notes! 🏃‍♂️📝   🖇 Useful links 🖇 📧 Our newsletter with even more exclusive growth content: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro. 2:27 Growing the podcast. 5:37 Average daily listens. 9:00 Buying followers for Spotify. 13:21 Consistently posting with dedication. 18:26 Auto DM your LinkedIn audience. 21:48 Building a community. 25:11 LinkedIn's impact on podcast growth. 26:56 App Store hack. 32:04 Facebook ads for podcasts. 37:01 Cold emailing for podcast growth. 41:18 Reddit as a traffic source. 43:13 The power of newsletters. 46:12 Interrupting someone's run for notes.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,transcript, podcast episode, views, YouTube, count, countries, listeners, China, Apple, Spotify, platforms, Google Podcasts, Alexa, Amazon, unknowns, embedded, websites, Podlink, sharing, stats, growth, marketing, downloads, day, episodes, average, listens, retention, commitment.,transcript, podcast episode, listening, day, world,podcasts, listeners, followers, Apple, Spotify,fail, tested, money, growth, habit,editing, microphone, LinkedIn, auto DMs, response rate,recommendation, tools, LinkedIn audience, content, networks,QR code, Slack, LinkedIn, community, organically posting,posting, guests, links, photos, clips,podcast, starting, social media, organic, Apple Store hack,podcast, marketing, organically, ranking, trust factors,magic, revenue, sponsors, tracking link, low budgets,podcast, show notes, work, cold emailing, podcast SEO,targeted list, people interested, podcast, Reddit comments, tactic,marketing growth, channel, members, small, posted,newsletters, value, niche, podcast, experiments,friend, podcast, quote, triathlon runner, training, stickers, newsletter, address, limited edition, Growth Retrust speakers, printed, takeaways, insights, YouTube, growth, inspirational, ideas, downloads, tactical, follow, review, comment, next week, bye
undefined
Aug 8, 2023 • 54min

🔮 Brand vs Performance, Dark Funnels and T-shaped Marketers with Michael Lorenzos, Head of Performance & Growth @ Silverbird (Bleach London, Manual, Kurve)

Do you 'follow' the show yet? It's our secret agreement in exchange for some awesome growth marketing content. This week we're joined by Michael Lorenzos, marketing missionary, fintech, and e-commerce growth expert. He worked at Kurve, Manual, Bleach London, and now Silverbird to name a few. Here are 3 key takeaways from this episode: 1️⃣ The Power of Remote Work: Michael shares his insights on the benefits of getting your head down and focusing on tasks without distractions. Whether you're a software developer or in any other field, the ability to work remotely can be incredibly empowering. 2️⃣ The Importance of Collaboration: While remote work has its advantages, Michael also emphasizes the value of face-to-face collaboration.  3️⃣ The Journey of a T-Shaped Marketer: Michael takes us through his career progression and highlights the concept of being a T-shaped marketer.  These takeaways offer valuable insights for both seasoned marketers and up-and-coming professionals. So grab your headphones and tune in to this episode. Quick reminder, we launched our newsletter, subscribe using the link below, it comes out every Wednesday 👇  https://ingrowthwetrust.beehiiv.com/subscribe   🖇 Useful links 🖇 💡 Michael's Linkedin: https://www.linkedin.com/in/michaellorenzos/ 📧 Our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 A little beatboxing from Yoann 1:23 Converting Michael to podcasting. 7:00 Bleach parties and creativity. 10:45 Dark funnel and attribution. 14:32 Building a brand through performance marketing. 19:52 Constant fight to fix attribution. 23:15 Moving to B2B marketing. 28:07 Pre-qualifying before conversion events. 30:04 Shifting B2B marketing KPIs. 36:58 Career progression and growth. 40:17 Interacting with different departments. 47:19 Picking better business verticals. 50:43 Hybrid work model. 53:04 How deep we can go with guests? 53:17 A Barbie tee shirt   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,growth marketing, marketing background, Oren Bloomberg, Curve, remote work, Greece, Torrents Network, professional status, agency side, portfolio, de-risk, client side, manual, DTC space, team, George Palace, Deliveroo, performance, metric data driven mindset, Blitzle, product, data driven, performance marketing, retail first, scope, commercial metrics, Silverbird, pandemic, increase, bleach, hair,transcript, podcast episode, keywords, worker, dying my hair, performance marketing, COVID, creative things, standard performance marketing, hosting, bleach parties, celebrities, founders network, Georgia Zagier, investors, hair live on camera, Zoom link, creativity, dashboard, Google Analytics, brand, industry, product, bleach, clear, straight bleach, white blonde, hat, work, Zoom call, air loss, under attack, recover, manual, Jesus, miracle, church, LinkedIn, dark social, dark funnel, light funnels, brand activation, celebrity, marketing, data driven, performance driven, concept, recent, dark funnel, dark social, last year.,dark funnel, attribution, marketers, Mad Men era, advertising,FNCG world, metrics, startup, share of voice, digital platforms,day to day, playbook, execute, lean way, brand evolved,triple whale, operating system, margins, click attribution, iOS 14,Silverbird, PLG product, growth element, switching, holistic growth marketer,transcript, podcast episode, product led sales assist, marketing, growth team, sales team, client, application, compliance, viable customer, salesperson, metrics, intervention, pre qualification, conversion event, custom audience, first party data, questionnaire, laser focused, retargeting, offline customer uploads,marketers, education, platforms, offline conversions, analytics, usage, performance marketing, infrastructure, starting out, point, increased usage, B2B, marketing teams, MQLs, qualified leads, KPIs, pipeline created, pre-qualifying, volume, decisions, revenue, pipeline, MQL, ABM play, sales cycle, short
undefined
Aug 1, 2023 • 1h 10min

🔮 Learn how to build an audience: with Aash S Thapa, Personal Finance Creator and Influencer

How to grow a ~500,000 audience in three years before 23 years old? We ask our guest, Aash S Thapa, cause he's done it. But wait...first of all, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Aash, the personal finance content creator and entrepreneur.  Here are 3 key takeaways from this episode: 1️⃣ The Human Element: Our guest emphasizes the importance of recognizing creators and influencers as real people, not just marketing tools. 2️⃣ Just Start Doing: Our podcast hosts share their own experience of starting this podcast without overthinking it. They stress the power of taking action and not getting caught up in perfectionism. 3️⃣ The Freedom of Productization: The episode delves into the concept of productizing oneself and creating content that can sell itself, even when you're not actively working. This is a game-changer for solopreneurs and content creators. This episode is a must-listen for anyone in the marketing and growth industry, as well as aspiring creators and influencers looking to make an impact. Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Aash's TikTok: https://www.tiktok.com/@aashsthapa?_t=8eSTOxmpJ1E&_r=1 💡 Assh's Instagram: https://instagram.com/aashsthapa?igshid=MzRlODBiNWFlZA== 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 Intro. 3:56 Twitter's rebranding and vision. 5:23 X's potential as an "everything app." 8:45 Twitter's creator payment model. 13:33 Creators as a marketing channel. 17:00 Personal finance journey. 21:11 Viral videos and call to action. 24:48 Getting roasted by other creators. 27:11 Long-term partnerships with brands. 31:40 Pushback on podcast ads. 35:07 Brands and creative freedom. 37:14 Analytics and audience reactions. 42:06 Selling time vs. selling products. 44:29 Making sales with Instagram. 47:42 B2B play for content creators. 53:07 What's a value-driven community? 54:32 Building a community. 59:56 Community aspect is important. 1:03:52 Listening to podcasts at 2x speed. 1:07:20 Changing marketing teams overall. 1:09:00 Building an audience for free.   Related keywords 🔑 Marketing, value, complicated world, noisy world, clear,Twitter rebranding, X Corp, vision, ecosystem, Meta, Alphabet, parent company, subsidiary company, name change, Twitter becoming X, Twitter blue, finance component, Web 3 wallet, everything app, Jack Dorsey, Square, payment business, WeChat, Weibo, Chinese apps.,interesting, Twitter, X, Meta, Facebook,ad revenue, creators, revenue, ad products, Twitter,podcast episode, man boobs, cancel, uploading, highest viewed video,transcript, podcast, episode, intro, background story,working, click, focus, videos, viral,brands, followers, viral videos, call to action, relationship,outbound, inbound, content creator, brands, pricing,working with creators, consistent basis, videos, brand's account, money point of view, longer term partnership, trust and relationship, marketing point of view, bundles of videos, content creation, average period of time,brands, content, videos, process, planning,native, brand, integrate, salesy, pushback, ads, saturate, content, legit, useful, line, Judeal, ingredients, arsenic, script, improvements, tweaks, revisions, late payment, annoyances, on time, creators, loose, anything,brands, USPs, unique, lifestyle, context, due diligence, working, control, mentioned, creative freedom, analytics, key talking points, creative direction, audience, analytical side, influencer, content creator, trackable, refund, views,brands, video, full breakdown, full report, conversation, creator's perspective, TikTok, sporadic, guaranteed set of views, brand awareness, Facebook ad campaign, analytics, audience reacts, promotion, help the brand, strategy, course side, teaching, brand content, focus, next step, break,
undefined
4 snips
Jul 25, 2023 • 58min

🔮 Simba Sleep, Lazy Marketing and Creative testing w/ Robertas Domarkas co-founder at Highrise (The Sofa & Chair, Pooch and Mutt)

Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Rob Domarkas, co-founder of Highrise and ex-Simba Sleep, Head of International Growth. Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Source data is key: We dive into the importance of using data and Jake's framework to map out value propositions. We even discuss the art of scraping reviews and using tools like Kraftful for valuable insights. 2️⃣ Keeping it real: We talk about how we're trying to make our podcast feel authentic and unscripted. 3️⃣ Reflecting on life's paths: In a more personal segment, we touch on the alternative paths we could have taken in our lives.  So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode 🎙️🔥   Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Rob's Linkedin: https://www.linkedin.com/in/robertasdomarkas/ 🐦 Jake's Twitter: https://twitter.com/jhmsocial 🐦 Yoann's Twitter: https://twitter.com/yoannpavy 🐦 IGWT Twitter: https://twitter.com/IGWT_pod 🕺 IGWT TikTok: https://tiktok.com/@igwt_podcast 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 My new Supreme top's got a horse on it.  1:22 Where are we with the Threads app? 4:31 Decentralization and audience migration. 9:36 The big opportunity 11:10 Who you are and what you're doing now. 15:30 Funnel optimization for small businesses. 17:11 The customer journey and affiliate marketing 21:03 Building value proposition based on customers. 23:14 The power of growing a small community. 27:29 Simba's culture and success. 31:10 Focusing on key marketing channels. 34:11 Lazy marketing going away. 39:03 Creative testing methodology. 41:47 Thoughtful production and testing. 44:10 Creative performance and clickbait. 48:28 Limited app ecosystem campaigns. 51:00 Creative copywriting techniques. 54:35 Using data for value props. 57:54 Splitting the cost of stamps.   Related keywords 🔑 marketing, value, complicated world, noisy world, clear,Twitter, tweets, conversations, safe space, right wing rants, content creator, influencer, profiles, Instagram, decentralized, open source, video game, walled garden, audience, email list, technology, migrate,network, audience, podcast, Guatemala, location,orchestrated, fight, release, Twitter, threads,conversation, seven, eight years later, back again, quick, two minutes, who you are, what you've done, what you're doing now, Rob, co-founders, high rise agency, UK, Simba, growth, expand internationally, luxury furniture space, pet food business, black hat, 17, 18, 19, dating offers, gambling offers, warrior forms, shifting W special offers, decent money, legit, getting a job, alternative path, private, public, gripe, startup, black hat, gray hat, witnessed, team, hacky stuff, growth numbers, specific, Simba,hack tactics, web, running ads, assumption, effective, throwing money, work with clients, States, lining pages, ads, copies, reverse engineer, funnels, accelerate things, modest brand, money's flowing, better communicating, better ads, better media, meetings, approved, winning funnel, poke around, affiliate offers, dating offer, throwing money, reverse engineer, find the offer, arbitrage, vanilla answer, flavor, jump in, talk of funnels, offers, bigger agencies, smaller agencies, dropshippers
undefined
Jul 18, 2023 • 1h 7min

🔮 Meta Ads, Imposter Syndrome and Media Mix w/ Marcus Burke, Growth consultant in Berlin (Blinkist, Tandem)

Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Marcus Burke, performance marketing expert and growth consultant based in Berlin. Hallo 👋  Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Overcoming Imposter Syndrome: Our guest opens up about their own struggles with imposter syndrome and how they have managed to overcome it. 2️⃣ Quality vs. Quantity: We discuss the age-old debate of quality versus quantity when it comes to content creation. 3️⃣ The Addictive Nature of Growth: One of the most fascinating topics we explore in this episode is the addictive nature of growth. So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode 🎙️🔥   Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Marcus's Linkedin: https://www.linkedin.com/in/marcusburke/ 🐦 Jake's Twitter: https://twitter.com/jhmsocial 🐦 Yoann's Twitter: https://twitter.com/yoannpavy 🐦 IGWT Twitter: https://twitter.com/IGWT_pod 🕺 IGWT TikTok: https://tiktok.com/@igwt_podcast 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 Intro 1:06 Background music and Spotify polls. 6:00 LinkedIn influencer success 10:05 Imposter syndrome. 13:41 Overcoming imposter syndrome. 17:42 Power of LinkedIn for exposure. 18:29 Quality vs Quantity content on LinkedIn. 24:09 Recording ideas with Apple Watch. 29:03 Utilization of first-party data. 30:01 Going back in time. 34:18 Understanding marketing tools. 36:36 Full funnel conversion at a city level. 41:44 Moving into other channels. 45:58 Creative testing on iOS. 47:45 Optimizing creative performance. 52:10 Automation in creative testing. 57:22 The importance of different placements. 1:00:12 Meta ads and media mix. 1:03:45 Retention rate and specific topics. 1:06:33 A Deliveroo weed story.   Related keywords 🔑 marketing, value, complicated world, noisy world, clear, effort, benchmark, listens, retention, content, CEO, LinkedIn, Berlin, gaming, marketing, mentor, Growth Mentor, platform, imposter syndrome, consulting, imposter syndrome, normal, smartest person, feeling, constant, settle, feel good, post something, talking bullshit, working in growth, marketing, stay relevant, overcome, podcast, close to people, interesting people, scary, personal brand, embarrassing cringe, video, friends, cringe factor, nerve-racking, publish, nerd, topic, creators, courses, reading, write, numbers, analytics, performance marketing, growth marketing, posting content, game, motivation, impressions, engagements, relevant, talking, inception type growth, addicting, dopamine hits, syringe emoji, drugs analogy, performance marketer, listens, downloads, sources, tracking, analytics, Stone Age, dark funnels.
undefined
Jul 11, 2023 • 1h 4min

🔮 Community-led Growth, Day 1 users and Monzo stories w/ Tom Davies, Head of Marketing at Yonder (Monzo, Wise)

Meet Tom Davies 👋, this guy not only worked at one or two but three really impressive UK-based Fintech consumer apps. Wise, Monzo, and now Yonder. Stop him! Once again, a massive thank you to those who listened to us 🎧. Our ask is simply that you 'smash' that follow button on Apple podcast or Spotify. Also, we launched our newsletter with unique content, please subscribe using the link below, comes out weekly on Wednesday 👇  https://ingrowthwetrust.beehiiv.com/s...   This podcast episode features a guest who has a strong background in marketing and a particular interest in community building. He shares his experiences working in different companies (Wise, Monzo, and Yonder) and discusses the marketing challenges he faced in each role. The conversation is informative and provides insights into the guest's views on community as a marketing strategy.   FIND US ON SOCIAL: Tom's Linkedin: https://www.linkedin.com/in/tomdavies91/ Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy IGWT Twitter: https://twitter.com/IGWT_pod IGWT TikTok: https://tiktok.com/@igwt_podcast   Topic timestamps 👇 0:00 Yoann shaved his beard for 1000 like on Linkedin. Lame. 1:15 First viral post on LinkedIn. 4:30 Marketing challenges at Monzo. 10:22 Community-led growth with early customers. 12:58 Abandoning preconceived notions of community. 16:02 Building community and authority. 18:00 Targeting tech-savvy users. 22:11 Maintaining community engagement. 25:36 Community programming in crypto. 27:18 Building customer support community. 30:52 Joining the founding member community. 34:51 Actual marketing growth strategy. 38:47 Transition from community effort. 42:02 Growth and marketing strategies. 43:22 Triggering terms and credit education. 47:15 The power of community. 51:12 Community and product integration. 54:23 The value of community. 57:48 Growth is everyone's responsibility. 1:02:41 TikTok video performance. 1:04:02 Podcast first edition stickers for our first 100 newsletter subs. Hurry up!   Related keywords: marketing, community-led growth, value, complicated world, noisy world, clear,transcript, podcast episode, intros, carriers, intro, past, work, community, Detroit,community, San Francisco, college, America, sport,marketing hire, company, financial services, product marketer, skill sets, hiring, managing, budget, growth, community strategy, Monzo, forum, early adopters, paid products, balance, specific ways, mass adoption, budgeting, Monzo super user, average person, expectations,community strategy, grow, Honest CEO, community, format,succeed, incentivize, user research, Facebook ad testing, UGC videos,community, questions, authority, trust, platform,lucky, tools, Slack, niche type of person, supporting startups,Slack, active, optimize, platform, engagement,feedback, community, conversation, channels, empathy,engaging, program, organic content, discussion points, entire company,sleep, problem, shift, customers, name, on boarded, friends, referrals, interests, founders, CEO, CRO, CTO, resourcing, empathy, card problem, strategy, community, product, engaged, experience, negativity, apathy, Wise, Monzo, card, mail, unbox, emotional connection, payment devices, yonder card, marketing channel, effort, box, booklet, membership,card, email, founding member community, feedback, team, private events, awards, giveaways, conversion rate, optimizing, join, trickling in, mates, exciting time, reinforce, use my card, first package delivered, emotional excitement, acquisition strategy, batches, launched, team, goal, viral, product time, million customers, onboarding, nightmare,sign up, product, test, card works, mates, launched, tested, painful, invited, friend, experience, feedback, channel, use cases, edge cases, cards, work, effectively, customers, onboarding, user experience, perfect, designing, PR campaign, fundraising announcement, wait list, cherry pick, refer a friend, disaster, built, marketing growth
undefined
Jul 4, 2023 • 53min

🔮 First 1,000 downloads, Grey hat tactics and Dopamine hits

One month already 🎉 Thank you to those who listened to us, we're getting into the flow, improving weekly thanks to your feedback. Also, we launched our newsletter with additional content, please subscribe using the link below, first email coming out this Wednesday 👇  ► Subscribe to the newsletter. Get smarter about Growth Marketing. Every Wednesday. And it's totally free. https://ingrowthwetrust.beehiiv.com/s...   In this episode, the hosts celebrate reaching a milestone of 1,000 podcast downloads. They ponder what their next target should be. They also mention their plans to bring on more guests and thank their listeners for their recommendations. Overall, it's a reflective and optimistic episode as they continue to grow their podcast.   FIND US ON SOCIAL: Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy IGWT Twitter: https://twitter.com/IGWT_pod IGWT TikTok: https://tiktok.com/@igwt_podcast   Timestamps for you lazy people 👇 0:00 Intro. 3:29 Podcast SEO success. 6:11 Launching a newsletter. 9:26 Grey hat marketing. 13:34 Emailing as a growth tactic. 19:02 LinkedIn viral content strategy. 23:37 LinkedIn's evolving content landscape. 26:06 The impact of dopamine hits. 32:45 Dopamine hits from technology. 35:08 More free Ads library development announced. 39:36 The value of ad libraries. 45:03 Building a brand with zero budget. 48:08 Seeking the dopamine hit. 52:10 Reaching a thousand downloads.   Related keywords: marketing, value, complicated world, noisy world, clear,podcast SEO, show notes, content, titles, algorithm, keywords optimization, new listeners, ASMR, newsletter, episode, insights, links, memes, ads, growth, marketing, exclusive content, guests, snippets, talking points, takeaways,future, newsletter, content, short, growth pillars,affiliate marketing, shady techniques, black hat, gray hat, forums,scraping, startups, big business, Airbnb, Craigslist,growth, users, podcast, newsletter, LinkedIn,Kit Kat bench, content reuse, Facebook pages, niche, LinkedIn,personal brand, meme, consultant, content, LinkedIn,followers, dopamine hits, growth, targets, mood,chemical reaction, mindset, interesting, deal with, work-life balance,dopamine hits, gamification, alerts, notifications, liking,libraries, competitors, inspiration, data, advertising,Google ads library, competitor, Facebook ads library, tick tock, marketing teams,users problem, cost, objection handling, brand plays, brand marketing, AI, big brand ad, big brands, Pepsi, Coca Cola, creative, agency, budget, brand versus performance mix, spending on brand, performance, mass, attract people, momentum, best agency, best idea, expensive mediums, digital channels, performance driven, brand dedicated budget, LinkedIn marketing pages, startup, building brand, zero budget, dating app,white board, streets, LinkedIn, impact, online, tactic, AI, creativity, scrappy, budget, brand, performance optimized, big companies, creative branding, brand awareness, conversion event, consume, TikTok, waste of time, educational, action, videos,dopamine hit, creating, consuming, feedback, podcast,recap, thousand downloads, listeners base, new guests, improving
undefined
Jun 27, 2023 • 1h 22min

🔮 Digital gravity, Zero to one and AI writing w/ Cody Schneider from Swell AI

Get in the pit with Cody Schneider builder of Swell AI and Drafthorse AI. In this episode we talk about a lot of things but particularly how to create digital mass on the internet, defy gravity, go from zero to one, and how AI can help you do just that. Cody is full of knowledge and his energy is very palpable. We will 100% do part 2. Enjoy!   ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free. https://ingrowthwetrust.beehiiv.com/s... FIND US ON SOCIAL: Cody's Twitter: https://twitter.com/codyschneiderxx Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy Twitter: https://twitter.com/IGWT_pod TikTok: https://tiktok.com/@igwt_podcast   Timestamps for you lazy people 👇 [00:00:00] Intro. [00:04:19] Cheap flight-hacking. [00:07:26] Dropping out to run businesses. [00:11:30] AI writer for creators. [00:15:50] Swell's searchable database. [00:17:25] Trapped knowledge in podcasts. [00:20:29] Venture Capital and Automation. [00:23:08] Automating marketing through AI. [00:27:43] Timestamped titles and accuracy. [00:31:30] Personal Finance AI Game Changer. [00:32:57] AI-generated social media content. [00:35:36] Creating digital mass and growth. [00:39:45] Automating work with AI. [00:42:48] Cost-effective content creation. [00:45:47] AI writing for better SEO. [00:49:27] Cheapest CPM on Twitter. [00:52:29] Twitter marketing arbitrage. [00:55:42] Twitter ads as arbitrage. [01:00:31] Podcast SEO and growth. [01:03:56] Grey hat email marketing. [01:05:55] Podcasting as one-to-many sales. [01:09:10] Marketing advice often ignored. [01:12:15] Direct mail marketing. [01:15:29] Back to basics marketing. [01:20:00] Monetizing a podcast.   Topics: Marketing, value, noisy world, knowledge, Denver.,digital nomad, outdoors lifestyle, Denver, Google flights, cheap flights competitor,influencer marketing, knowledge base, degenerate marketing, career, YouTube channels, Reddit, case studies, pitch, bullet points, B2B marketing, software, YC alum, startup, B2B world, trial by fire education.,Fortune 500, digital strategy, test budgets, consulting, mid 20s.,DeFi, savings account, collapse, AI writer, self-funded.,AI, podcast, creator, software, leverage.,searchable database, trapped knowledge, podcasts, YouTube videos, future,platform native, repurposed, written text, Google, AI founders,venture, automation, founder, subscription, distribution,agents, orchestrator, marketing team, automation, human elements,economics, robots, AI, accessibility, utility,base technology, electricity, Internet, mobile, AI writer,content creation, AI, branded content, internal information, data set.,partnerships, AI tools, disrupt, Twitter accounts, brands, base technology, social media scheduling, user base, validate the idea.,content generation, technology, engagement, growth marketing, marketing arbitrage,arbitrage, automate, compounding growth curves, digital gravity, momentum.,climb ranks, opportunity, AI, B2B content creation, SEO strategy,send rush, keywords, keyword difficulty, podcasting, B2B marketing, Python script, long tail, traffic, SEO, early stage company, ROI, CMS.,arbitrage, marketers, niche sites, AI, automated.,AI, marketing, Twitter, distribution, creator,Twitter, CPM, impressions, media buy, scheduling app.,Twitter, growth, personal brand, marketing arbitrage, distribution.,Twitter, distribution, organic, LinkedIn, impressions,private blog networks, private Twitter networks, AIs, viral post, owned media, startups, advertising, podcasting, growth team, revenue generator.,creators, media channels, brands, podcast growth, podcast SEO, Facebook ads, iOS devices, newsletter, search engine, user acquisition, interest-based targeting.,growth marketing, Y Combinator, iOS devices, deep link, podcast growth.,email lists, B2B space, trust building, podcasting, sales,podcasts, growth mechanisms, strategies, course, ad spe

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode