In Growth We Trust: Marketing | Growth | Startups
๐ฎ Marketing a VC, Block2Bags and Cannes Lions Yacht Parties w/ Sebuh Mesfin, Head of Digital Marketing at Notion Capital (Fanbytes, GoKart, IncludedVC)
Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- The Power of Partnership: Building a strong foundation of trust and friendship with co-founders is fundamental to entrepreneurial success.
- Consistency is Key: The growth of a podcast is driven by consistent releases, starting from monthly episodes and progressing to weekly.
- Making Business Fun: Presenting business content in an engaging and entertaining manner is essential for creating a positive impact and connecting with a wider audience.
Deep dives
Building a Valuable Marketing Strategy
The key to marketing is to provide value in a complicated and noisy world. Companies must communicate their message clearly and effectively. Building a strong digital marketing engine, leveraging platforms like LinkedIn, and creating valuable content such as how-to guides and practical frameworks can attract the right audience.
The Power of Community and Onboarding
Fostering both online and offline communities can create a sense of belonging and loyalty. The podcast host shares his experience in building communities around his entrepreneurial ventures. He emphasizes the importance of providing a positive and engaging onboarding experience for new founders, making them feel welcomed and valued from the start.
Long-form Content and the Role of Clips
While short-form content and clips are important for discoverability and initial engagement, high-quality long-form content is also crucial for building trust and depth. The host discusses the importance of creating deep-dive podcasts and videos that provide valuable insights and knowledge. He also acknowledges that effective content depends not only on what is said, but also on how it is presented, with a focus on making business content fun and enjoyable.
Importance of Events and Community Building
The podcast episode highlights the importance of organizing events and building communities. The speaker shares their personal experience of organizing events for the Angel Investing School community and the positive response they received. They emphasize the power of events in creating connections, facilitating networking, and building a sense of belonging. The speaker also discusses the need to redefine traditional event models and create new formats that align with the changing interests and preferences of the younger generation.
Blocks to Bags: Redefining Entrepreneurship
The podcast episode introduces Blocks to Bags, a media and community business aimed at redefining entrepreneurship. The founders seek to create content and programming that blends entrepreneurship, culture, and coolness to engage a wider audience. They focus on providing valuable information, knowledge, and tools for aspiring founders, creators, investors, and operators. The podcast highlights the importance of accessibility and democratizing entrepreneurial education, leveraging multiple online platforms, and creating offline communities through events and dinners. The founders also express their commitment to building authentic relationships, nurturing talent, and fostering a sense of community and collaboration.
Remember Everything You Learn from Podcasts
