This week we're joined by the fabulous Sebuh Mesfin, Head of Digital Marketing at the VC, Notion Capital, Co-founder of Blocks2Bags, and ex-Fanbytes working with Timothy Armoo in the early days of TikTok.
Sebuh's energy is palpable and very refreshing, you're gonna love it.
Here are 3 key takeaways from this episode:
1️⃣ The Power of Partnership: Sebuh and his co-founder, Bejay, formed a strong friendship before diving into their entrepreneurial venture. They took the time to build a solid foundation and trust with each other, which ultimately led to the creation of their media platform.
2️⃣ Consistency is Key: Sebuh emphasized the significance of consistency in the growth of their podcast. They started with monthly releases and gradually increased to weekly episodes.
3️⃣ Making Business Fun: Sebuh's philosophy with Blocks2Bags is to make business content enjoyable and fun. He believes that presenting content in an engaging and entertaining manner is crucial. By sharing their unique approach to business and making it relatable, they have been able to connect with a wider audience and create a positive impact.
🖇 Useful links 🖇
💡 Sebuh's Linkedin: https://www.linkedin.com/in/sebuh-mesfin/
💼 Blocks2Bags: https://www.blocks2bags.com/
📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
📌 Timestamps 📌
0:00 Intro.
6:27 Unconventional journey in marketing.
8:43 TikTok advertising agency, Fanbytes.
14:46 Building a marketing engine.
19:36 Podcasting is gold.
24:28 VCs and building a founder community.
30:54 Blocks2Bags yacht party in Cannes.
36:37 Democratizing financial information.
40:23 New frameworks for event marketing.
42:40 Podcast growth strategies.
46:00 Building webs of content.
49:37 Long form content importance.
55:27 Entrepreneurs inspiring the culture.
56:45 Building valuable relationships.
1:01:44 Side hustles and transferable skills.
1:05:09 Leaders who nurture talent.
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