In Growth We Trust: Marketing | Growth | Startups

Get in the pit with Cody Schneider builder of Swell AI and Drafthorse AI. In this episode we talk about a lot of things but particularly how to create digital mass on the internet, defy gravity, go from zero to one, and how AI can help you do just that. Cody is full of knowledge and his energy is very palpable. We will 100% do part 2. Enjoy!   ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free. https://ingrowthwetrust.beehiiv.com/s... FIND US ON SOCIAL: Cody's Twitter: https://twitter.com/codyschneiderxx Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy Twitter: https://twitter.com/IGWT_pod TikTok: https://tiktok.com/@igwt_podcast   Timestamps for you lazy people 👇 [00:00:00] Intro. [00:04:19] Cheap flight-hacking. [00:07:26] Dropping out to run businesses. [00:11:30] AI writer for creators. [00:15:50] Swell's searchable database. [00:17:25] Trapped knowledge in podcasts. [00:20:29] Venture Capital and Automation. [00:23:08] Automating marketing through AI. [00:27:43] Timestamped titles and accuracy. [00:31:30] Personal Finance AI Game Changer. [00:32:57] AI-generated social media content. [00:35:36] Creating digital mass and growth. [00:39:45] Automating work with AI. [00:42:48] Cost-effective content creation. [00:45:47] AI writing for better SEO. [00:49:27] Cheapest CPM on Twitter. [00:52:29] Twitter marketing arbitrage. [00:55:42] Twitter ads as arbitrage. [01:00:31] Podcast SEO and growth. [01:03:56] Grey hat email marketing. [01:05:55] Podcasting as one-to-many sales. [01:09:10] Marketing advice often ignored. [01:12:15] Direct mail marketing. [01:15:29] Back to basics marketing. [01:20:00] Monetizing a podcast.   Topics: Marketing, value, noisy world, knowledge, Denver.,digital nomad, outdoors lifestyle, Denver, Google flights, cheap flights competitor,influencer marketing, knowledge base, degenerate marketing, career, YouTube channels, Reddit, case studies, pitch, bullet points, B2B marketing, software, YC alum, startup, B2B world, trial by fire education.,Fortune 500, digital strategy, test budgets, consulting, mid 20s.,DeFi, savings account, collapse, AI writer, self-funded.,AI, podcast, creator, software, leverage.,searchable database, trapped knowledge, podcasts, YouTube videos, future,platform native, repurposed, written text, Google, AI founders,venture, automation, founder, subscription, distribution,agents, orchestrator, marketing team, automation, human elements,economics, robots, AI, accessibility, utility,base technology, electricity, Internet, mobile, AI writer,content creation, AI, branded content, internal information, data set.,partnerships, AI tools, disrupt, Twitter accounts, brands, base technology, social media scheduling, user base, validate the idea.,content generation, technology, engagement, growth marketing, marketing arbitrage,arbitrage, automate, compounding growth curves, digital gravity, momentum.,climb ranks, opportunity, AI, B2B content creation, SEO strategy,send rush, keywords, keyword difficulty, podcasting, B2B marketing, Python script, long tail, traffic, SEO, early stage company, ROI, CMS.,arbitrage, marketers, niche sites, AI, automated.,AI, marketing, Twitter, distribution, creator,Twitter, CPM, impressions, media buy, scheduling app.,Twitter, growth, personal brand, marketing arbitrage, distribution.,Twitter, distribution, organic, LinkedIn, impressions,private blog networks, private Twitter networks, AIs, viral post, owned media, startups, advertising, podcasting, growth team, revenue generator.,creators, media channels, brands, podcast growth, podcast SEO, Facebook ads, iOS devices, newsletter, search engine, user acquisition, interest-based targeting.,growth marketing, Y Combinator, iOS devices, deep link, podcast growth.,email lists, B2B space, trust building, podcasting, sales,podcasts, growth mechanisms, strategies, course, ad spe

Episode 4 is here baby 🎉 It's the first time we receive a guest, and what a guest. Imi Read, Head of Product Marketing at Onin. There are a ton of golden nuggets in this episode, we discuss how to launch a product (Onin), find product market fit, and the importance of distribution.  Imi also talks about her career in marketing and specifically her experience working for a marketplace called Contact. They discuss the challenges of finding supply for Contact's niche marketplace and the dynamics of marketplaces in general.   Such a pleasure to jam with! Hope you enjoy listening to it.   ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   FIND US ON SOCIAL: Jake's Linkedin: https://www.linkedin.com/in/jakemayell/ Yoann's Linkedin: https://www.linkedin.com/in/yoannpavy/ Yoann's Twitter: https://twitter.com/yoannpavy TikTok: https://tiktok.com/@ingrowthwetrust   Timestamps for you lazy people 👇 0:00 Intro 6:45 Modern calendars not working. 7:32 Planning events in messaging apps. 11:28 Product value over marketing. 15:03 Reducing friction for viral growth. 19:11 User experience and research. 23:24 Launching your product and App Store Ads. 25:21 App Store Ads for Scalability. 29:30 TikTok marketing strategies. 33:23 Testing different app copies. 36:07 Product marketing challenges. 40:00 Balancing Product and Distribution. 44:23 Measuring product virality. 47:38 The impact of metrics. 51:02 Building a waitlist. 54:27 Iterating on product development. 58:26 Monetization strategies. 1:02:23 Mood tracking app. 1:05:42 Freemium vs paid products. 1:08:49 Content creation and engagement.   If you liked this episode, follow the pod on Spotify/Apple and leave us a 5 ⭐️ review.   Peace out ✌️ Jake & Yoann   Keywords: Marketing, value, noisy world, guest, marketplace.,models, marketplace, Uber, challenges, marketing,brand, partnerships, performance marketing, product marketing, Onin,CRM, churn, product market fit, positive churn, jobs to be done.,products, growth loops, value, marketing, push notifications,creating an event, shareable, link sharing, viral loop, switching costs.,app, keyboard extension, calendars, platform, marketing,research, panel groups, product, value, feedback,keyboard extension, UX, surveys, app store ads, product market fit,growth levers, metrics, launch, data, App Store ads,conversion rates, scheduling app, TikTok ads, UGC content, influencer-led advertising,TikTok, social media, video content, product promotion, viral videos.,rapid creative testing framework, testing, growth phase, messaging, product market fit,granular messaging, hook, advertising fundamentals, rapid testing, narrow targeting,product, distribution, messaging, branding, keyboard,app, links, distribution, product market fit, balance,product market fit, retention, k factor, growth engine, virality,K factor, metrics, dashboard, competition, TikTok.,work, metrics, performance marketing, anxiety, minimum viable product,calendars, waitlists, public app, feedback, next feature fallacy,launch, market, pivot, vision, app development,distribution, keyboard extension, feedback, iteration, monetization,monetization, focus, product, payments, paywall,tools, app, mood tracking, growth hacker, honesty,freemium model, capped features, growth, funnel, referral rate,mug, connoisseur, videos, views, test

New mics, new cams, new level! We share our goals for the podcast and our strategy for interviewing guests. We talk about Twitch's recent Ad policy changes, Linkedin SSI score, and some TikTok SEO tips for your brainssss. Did you know that 90% of podcasts die after the third episode? But not this one! We are determined to keep improving and bringing you valuable insights and conversations. Listen to our latest episode and join us on this journey to the top 10% of podcasts. If you're interested in marketing, entrepreneurship, or just love a good chat, this podcast is for you. So, grab your headphones, hit play, and join the conversation. If you liked this episode, follow the pod on Spotify/Apple and leave us a 5 ⭐️ review. You can even tell us what you would like us to cover next using the poll thingy directly on Spotify 😜   ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   You can also subscribe to our Youtube channel, and watch us if you prefer: Use this link: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1   Peace out ✌️  Yoann & Jake   Timestamps for you lazy people 👇  [00:00:00] Marketing in a noisy world. [00:04:48] Unknown podcast downloads. [00:08:08] LinkedIn's SSI Score. [00:12:18] Augmented reality technology. [00:15:50] Twitch policy changes. [00:19:58] Patreon's Discovery Strategy. [00:23:28] Creator's revenue on platforms. [00:26:47] Winning the lottery with tips. [00:30:52] Worldwide audience for content. [00:35:12] TikTok SEO strategy. [00:38:50] TikTok Creator Strategy. [00:44:07] Parenting humor: "Fuck them kids."   FIND US ON ONLINE: Jake's Linkedin: https://www.linkedin.com/in/jakemayell/ Yoann's Linkedin: https://www.linkedin.com/in/yoannpavy/ Yoann's Twitter: https://twitter.com/yoannpavy TikTok: https://tiktok.com/@ingrowthwetrust Watch on Youtube: https://www.youtube.com/@InGrowthWeTrust   Keywords: Marketing, value, podcast, statistics, downloads, Instagram, UK, US, Singapore, platform.,podcast, audio gear, continuity camera, LinkedIn, SSI score, LinkedIn, SSI, personal brand, buyers, AI, Airpods, Apple Vision Pro., AR, VR headset, Pokemon Go, Apple, glasses, VR, Twitch, policies, streamers, ads.,revenue, Twitch, control, streamers, discovery, Patreon, Twitch, discovery, streaming, content creator.,brand collabs, revenue, Twitch, platform, creators, Facebook ad optimization, YouTube, course, scam, clickbait, Twitch, exclusive content, emojis, donating, podcast., YouTube, audience, languages, TikTok ads, social media, social media, TikTok, SEO, keywords, content series, TikTok, Gen Z, SEO, influencer, Spark ads., money, knowledge, podcast guests, interview, preparation, explicit, cursing, Michael Jordan, kids, mantra.

In this episode, the hosts explore the challenges of marketing, the potential of AI to solve problems like loneliness, and the humor of strategies to make listeners fall asleep during the show. They reflect on the ways in which AI could revolutionize daily life, including managing emails, optimising daily routines, and even providing companionship.   It's only episode 2 and looks like we already reach the Top 20 marketing podcasts in the UK on Apple. BIG UP to everyone supporting us, share it with a friend or a marketing colleague to help us further ❤️    ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   Timestamps for you lazy people👇  3:24 Fixing loneliness with AI. 6:02 AI as life management. 8:24 AI as human-like assistants. 12:22 AI regulation concerns. 16:33 Automated Marketing and AI. 20:08 Future of marketing with AI. 24:56 Senior marketers in transition. 29:41 Hiring for Relevant Experience. 33:05 Marketing Progression through Curiosity. 38:00 WhatsApp Marketing for Podcasts. 42:00 Building communities for brands. 48:23 The resurgence of newsletters. 49:39 Direct-to-Consumer Adult Content   If you liked this episode, follow the pod on Spotify/Apple and leave us a 5 ⭐️ review. You can also subscribe to our Youtube channel, and watch us if you prefer: Use this link: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1   Peace out ✌️  Jake & Yoann   Keywords marketing, value, podcast, UK, behind the scenes, digital, career, affiliate, marketing, scams, client-side startup, Niveroo, pitch deliver, glow, Park Box, CMO, marketing, podcast, growth.,podcast, tech, business, marketing, interview, podcast, automation, AI, listens, personalization, Facebook, likes, reach, engineering, excel spreadsheets., Facebook, career, interview, gaming, advertising, client management, account management, brands, Facebook ads, podcast growth, video, YouTube, review, five stars, subscribe

This podcast features us, Jake and Yoann, two longtime friends who met in the early days of Facebook ads, 10 years ago. How cute! We share our experiences working in marketing and wanting to create a podcast that stands out from the crowd. We plan to offer a relaxed, conversational approach to our discussions and use the platform to test marketing tactics, sharing learnings with YOU as the podcast grows over time. We plan to bring guests from time to time, growth marketers experts in their fields to spice up the content a little 🔥     ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   You can also subscribe to our Youtube channel, and watch us if you prefer: Use this link: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1   Here is a little timestamp for you lazy people 👇 [00:00:00] Introductions. [00:04:48] Career trajectory highlights. [00:09:00] Marketing in the next 10 years. [00:14:07] Power of long-form podcasts. [00:17:44] Cheap cost per install. [00:20:58] Facebook ads API access 10 years ago. [00:24:41] Leave a 5* review and subscribe to this pod..   Keywords Marketing, value, podcast, UK, behind the scenes, digital, career, affiliate, marketing, scams, client-side startup, Niveroo, pitch deliver, glow, Park Box, CMO, marketing, podcast, growth.,podcast, tech, business, marketing, interview, podcast, automation, AI, listens, personalization, Facebook, likes, reach, engineering, excel spreadsheets., Facebook, career, interview, gaming, advertising, client management, account management, brands, Facebook ads, podcast growth,video, YouTube, review, five star, subscribe

In episode 10, I am speaking with @Oldmanalan, the popular Instagram curator and community builder, also my personal style inspiration. Get behind the scene of his progress and stories since he started on IG to now working with Topps on rare baseball cards with some legends like artist Futura or Sean Wotherspoon, co-founder of Round Two. Please check out Alan on IG HERE. Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi

In episode 9, I am speaking with Danielle Greco, Ex-Head of Content at Depop where we used to work together. Danielle is exceptional when it comes to creating content in order to build brands. I am glad we got to speak again since our Depop days and share with you her career so far and the content she put out in the world with her team. Please check out Danielle on Linkedin HERE. Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi

In episode 8, I am speaking with Scott Wood, Head of SEO at Quidco and founder of Mapply, his side business now generating +£20K in monthly revenue. All I can say is...SEO is NOT dead and Scott is proof of that. We dive into what is SEO today compared to a few years ago. We also touch on his side business which is growing very nicely and what he learned along the way. Please check out the account Scott on Linkedin HERE and Mapply on Instagram @mapplyco Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi

In episode 7, I am speaking with Mike Donoghue, Co-founder & CEO of Subtext. A platform that let you subscribe to your favorite creators, influencers, journalists via SMS. Think Only Fans, Patreon, Substack, Twitch but via text messages. It’s genius and right on time with the current rise in the Creator Economy, paid subscriptions and NFTs...

In episode 6, I am speaking with @workinsocialtheysaid the IG meme account currently blowing up. That person wants to stay anonymous, I respect that. If you are into memes and you happen to work in Social Media, then this is 100% for you.    Check out the account on Instagram @workinsocialtheysaid Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi