
In Growth We Trust: Marketing | Growth | Startups
In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Weekly guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth.
Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not?
Available everywhere, even on YouTube, like/comment/subscribe 🎧
Latest episodes

Feb 26, 2021 • 58min
Ep.4 Mastering Social Media content strategy w/ Benedith
In this episode of DMF, I am speaking with Benedith, a Digital Marketing strategist and celebrity content producer based in NYC.
We talk about her career in Marketing to date, working with celebs as well as her creative projects.
I hope you enjoy it!

Feb 8, 2021 • 54min
Ep.3 A discussion w/EVERPRESS's Head of Marketing Marisa Thomas
Marisa Thomas, Head of Marketing at EVERPRESS, discusses her career journey, the importance of fun and creativity in marketing, transitioning from traditional advertising to digital tactics, joining Everpress and amplifying creators, exploring marketing directions and sustainability, favorite marketing channels like TikTok, brands collaborating, iterative processes and test and learn in marketing.

Feb 1, 2021 • 41min
Ep.2 How TikTok works? From a $500 bet to 250k followers w/ Eli Stone
In this episode, I am speaking with Eli a college student from Colorado Boulder about his incredible journey on TikTok from a $500 bet with a friend to growing a 250k audience pretty quickly. We dive into his successful videos and what makes content go viral on the platform.
Check out Eli on TikTok @ewistone
Also find me on Instagram @yoannpavy for more video content of this episode. Who knows I might start my TikTok channel too.
Theme music is by @bae_kofi

Jan 25, 2021 • 1h 6min
Ep.1 The journey of a creative filmmaker w/ Courtney Salmon
In this episode, I am speaking with Courtney a British Filmmaker about his career, his current projects and how marketing plays a role in it.
You will learn about conceptualized thinking and how to express it in your creative ideas and work.
Check out Courtney on Instagram @Allwhitenohype
Also find me on Instagram @yoannpavy for more video content of this episode.
Theme music is by @bae_kofi
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.