In Growth We Trust: Marketing | Growth | Startups

Ep.3 A discussion w/EVERPRESS's Head of Marketing Marisa Thomas

Feb 8, 2021
Guest
Marisa Thomas
Marisa Thomas, Head of Marketing at EVERPRESS, discusses her career journey, the importance of fun and creativity in marketing, transitioning from traditional advertising to digital tactics, joining Everpress and amplifying creators, exploring marketing directions and sustainability, favorite marketing channels like TikTok, brands collaborating, iterative processes and test and learn in marketing.
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Episode notes
1
Introduction
00:00 • 3min
2
The Importance of Fun and Creativity in Marketing and Work
02:35 • 5min
3
From Traditional Advertising to Digital Tactics
07:29 • 7min
4
Joining Everpress: Defining the Brand's Values and Amplifying Creators
14:36 • 7min
5
Exploring Marketing Directions and Sustainability
21:43 • 2min
6
Favorite Marketing Channels and the Power of TikTok
23:45 • 8min
7
Brands Collaborating and Adding Value to Customers
31:15 • 3min
8
Iterative Processes and Test and Learn in Marketing
33:45 • 20min