Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Rob Domarkas, co-founder of Highrise and ex-Simba Sleep, Head of International Growth. Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Source data is key: We dive into the importance of using data and Jake's framework to map out value propositions. We even discuss the art of scraping reviews and using tools like Kraftful for valuable insights. 2️⃣ Keeping it real: We talk about how we're trying to make our podcast feel authentic and unscripted. 3️⃣ Reflecting on life's paths: In a more personal segment, we touch on the alternative paths we could have taken in our lives. So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode 🎙️🔥 Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇 Subscribe to the newsletter 🖇 Useful links 🖇 💡 Rob's Linkedin: https://www.linkedin.com/in/robertasdomarkas/ 🐦 Jake's Twitter: https://twitter.com/jhmsocial 🐦 Yoann's Twitter: https://twitter.com/yoannpavy 🐦 IGWT Twitter: https://twitter.com/IGWT_pod 🕺 IGWT TikTok: https://tiktok.com/@igwt_podcast 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe 📌 Topic timestamps 📌 0:00 My new Supreme top's got a horse on it. 1:22 Where are we with the Threads app? 4:31 Decentralization and audience migration. 9:36 The big opportunity 11:10 Who you are and what you're doing now. 15:30 Funnel optimization for small businesses. 17:11 The customer journey and affiliate marketing 21:03 Building value proposition based on customers. 23:14 The power of growing a small community. 27:29 Simba's culture and success. 31:10 Focusing on key marketing channels. 34:11 Lazy marketing going away. 39:03 Creative testing methodology. 41:47 Thoughtful production and testing. 44:10 Creative performance and clickbait. 48:28 Limited app ecosystem campaigns. 51:00 Creative copywriting techniques. 54:35 Using data for value props. 57:54 Splitting the cost of stamps. Related keywords 🔑 marketing, value, complicated world, noisy world, clear,Twitter, tweets, conversations, safe space, right wing rants, content creator, influencer, profiles, Instagram, decentralized, open source, video game, walled garden, audience, email list, technology, migrate,network, audience, podcast, Guatemala, location,orchestrated, fight, release, Twitter, threads,conversation, seven, eight years later, back again, quick, two minutes, who you are, what you've done, what you're doing now, Rob, co-founders, high rise agency, UK, Simba, growth, expand internationally, luxury furniture space, pet food business, black hat, 17, 18, 19, dating offers, gambling offers, warrior forms, shifting W special offers, decent money, legit, getting a job, alternative path, private, public, gripe, startup, black hat, gray hat, witnessed, team, hacky stuff, growth numbers, specific, Simba,hack tactics, web, running ads, assumption, effective, throwing money, work with clients, States, lining pages, ads, copies, reverse engineer, funnels, accelerate things, modest brand, money's flowing, better communicating, better ads, better media, meetings, approved, winning funnel, poke around, affiliate offers, dating offer, throwing money, reverse engineer, find the offer, arbitrage, vanilla answer, flavor, jump in, talk of funnels, offers, bigger agencies, smaller agencies, dropshippers