Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content.
This week we're joined by Rob Domarkas, co-founder of Highrise and ex-Simba Sleep, Head of International Growth.
Here are three key takeaways from this episode that I'm sure you'll find valuable:
1๏ธโฃ Source data is key: We dive into the importance of using data and Jake's framework to map out value propositions. We even discuss the art of scraping reviews and using tools like Kraftful for valuable insights.
2๏ธโฃ Keeping it real: We talk about how we're trying to make our podcast feel authentic and unscripted.
3๏ธโฃ Reflecting on life's paths: In a more personal segment, we touch on the alternative paths we could have taken in our lives.
So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode ๐๏ธ๐ฅ
Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays ๐
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๐ Useful links ๐
๐ก Rob's Linkedin: https://www.linkedin.com/in/robertasdomarkas/
๐ฆ Jake's Twitter: https://twitter.com/jhmsocial
๐ฆ Yoann's Twitter: https://twitter.com/yoannpavy
๐ฆ IGWT Twitter: https://twitter.com/IGWT_pod
๐บ IGWT TikTok: https://tiktok.com/@igwt_podcast
๐ง Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
๐ Topic timestamps ๐
0:00 My new Supreme top's got a horse on it.
1:22 Where are we with the Threads app?
4:31 Decentralization and audience migration.
9:36 The big opportunity
11:10 Who you are and what you're doing now.
15:30 Funnel optimization for small businesses.
17:11 The customer journey and affiliate marketing
21:03 Building value proposition based on customers.
23:14 The power of growing a small community.
27:29 Simba's culture and success.
31:10 Focusing on key marketing channels.
34:11 Lazy marketing going away.
39:03 Creative testing methodology.
41:47 Thoughtful production and testing.
44:10 Creative performance and clickbait.
48:28 Limited app ecosystem campaigns.
51:00 Creative copywriting techniques.
54:35 Using data for value props.
57:54 Splitting the cost of stamps.
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