What's up this week 👀 In this episode, we chatted with Kat Wendelstadt, a go-to-market expert who scaled 4 companies to a cumulative valuation of $1B. Kat shares her experience working at Nokia (big throwback moment), Microsoft, and a few healthcare companies in her career.  Overall, the episode provides valuable insights into go-to-market strategies and personal journeys working remotely.   You'll learn about 🔑 0:00 Intro. 3:26 Why podcast platform's discovery is awful. 12:45 Living and working in Brazil. 16:47 The beautiful Windows phone. 19:14 The adjacent user theory. 24:21 Breaking down hierarchical barriers. 28:51 Managing remote work challenges. 31:29 Remote hiring challenges. 35:40 Firing someone and lessons learned. 41:18 Focusing on key audiences. 44:07 Common business struggles and solutions. 50:26 B2B product complexity. 52:07 Mums as core users in healthcare. 54:44 Forecasting and increasing conversion rates. 59:35 Pitch deck frustrations.   🖇 Useful links 🖇 🔔 Follow Kat on Linkedin: https://www.linkedin.com/in/kat-wendelstadt-a662ab2/https://www.linkedin.com/in/kat-wendelstadt-a662ab2/ 🔔 Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us: If you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

What's up this week 👀 In this episode, we chatted with Tomasz (Tom) Abbott-Wieczorek, a digital marketer known for his deep expertise in Google Ads. Tom shares his experience working in-house with prominent brands like HUEL and Domino's but also how he transitioned into freelancing and being a digital nomad now (aka he lived in Portugal at some point...) Overall, the episode provides valuable insights into digital marketing and personal branding.   You'll learn about 🔑 0:00 Intro 1:48 Tomasz's background and career. 7:41 HUEL, people experimenting with meal replacements. 9:13 Huel's effective brand promotion. 14:08 Finding Google Ads untapped audiences. 17:11 Creative becoming more important on Adwords. 21:03 The future of voice search. 24:21 Trusting the machines in advertising. 28:16 Google's annoying ad sizes. 32:58 Discovery campaign and results. 36:12 Localization testing and target audience. 40:33 Subscribe in different languages. 44:24 His journey as a digital nomad. 49:09 Managing workflow and avoiding burnout. 55:25 Building a personal brand. 57:30 Tracking growth and new opportunities. 1:01:13 Upsides in documenting your career as it happens.   🖇 Useful links 🖇 🔔 Follow Tomasz on Linkedin: https://www.linkedin.com/in/tomaszaw/ 🔔 Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us: If you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

App marketing expert Steve P. Young shares insights on ASO, niche markets, monetization strategies, push notifications, and keyword ranking for app developers. The podcast also covers app creation, retention strategies, and the challenges of bootstrapped startups. The hosts discuss their journey of starting a podcast and transitioning to YouTube, as well as troubleshooting audio settings.

Halloween is around the corner 🎃 so we've got a special episode for you! Yoann is launching a zombie game and you can all signup to the waiting list now! Link below👇🧟‍♂️ Also Mr Steve P Young decided to say "hi" as we were waiting for him originally. Excuse us, we had to improvise.  Steve will be back in a few weeks for his proper episode. Curious about our new game and how it ties into the concepts of virality and network effect? Tune in to our podcast episode to learn more! 🎮🌐🔥   🖇 Useful links 🖇 🧟‍♂️ Sign up for "Z-END" waiting list: https://www.z-end.world/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 2:43 Best practices for apps. 6:04 Apple podcast push notifications. 9:29 Keyword research with ChatGPT. 13:24 Back to analyzing CSV data. 18:01 Yoann's new game, Z-END. 22:46 The challenges of coding. 29:38 Virus reproduction rate. 32:05 Gamifying the points system. 35:45 Incentives for software engineers. 39:07 Growing an app rapidly with a waiting list. 43:32 Creating infection zones with stickers. 47:18 Blending online and offline with QR codes. 51:58 Virality is baked-in the gameplay. 55:25 Affiliate marketing and commissions. 59:02 Extra points for infecting new countries. 1:03:03 The concept of reverse network effects.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,professionalism, ideas, porcupine, podcast, push notification,podcast, learnings, testing, knowledge, SEO,GPT, web, chat GPT, keyword research, LinkedIn comments,read website, clicking links, beta feature, CSV, optimize account, performance marketing exec, scraping reviews, objections, competitors, imitation, game,planned, rescheduled, audio, invite, schedule, success, podcast, iPhone trick, central London, grind, game, secret, launching, app stores, virality, network effect, startup, brand, share, friends, valuable,transcript, podcast episode, France, software developer, zombie game, virality, COVID, infect, friends, Pokemon Go, real life games, website, iOS, Android app, start to finish, coding, marketing, channels, virality, product growth, coding part, website, app, AI, job, kids, podcast,video, YouTube, z-end.world, music, spooky,storytelling, website, email address, infected, virus,GPS, app, coordinates, data visualization, spread patterns,infection, 24 hours, streaks, rankings, QR code,developer community, incentive, engineer founder, bigger company, marketers,emotional family, brother, progress, viral, users,schools, growth hacky, notification, private account, universities,QR code, location, website, map, podcast,interesting, day off, sparkly gold QR code, bullshit things, waiting list, ads, TikTok, street interview, viral organically, zombie movies, Leicester Square, dressed up as a zombie, QR code in blood, guerrilla marketing ideas, brainstorm, live, launched, infected, waiting list,gorilla marketer, door to door, infecting, combo time, crazy behavior,affiliate link, cookie, commission, eBay, vintage bike,reality, people, infect, average, keen, why, Halloween, leaderboard, motivation, zombie, worldwide, QR code, novelty, interactive, gamers, kids, teenagers, audience, office, scarcity, rush, comfort zone, talk, bumble, crossed paths, extra points, infected, kilometer, new country, traveled,South Africa, India, Australia, US, South America,Uber, network effect, app, sign up, Google Play,flappy bird, game, easter egg, app, iPhone

This week we chat everything about TikTok with Jide Maduako, CEO of Yoke Network, TEDx Speaker, and 5+ years building the creator economy. You don't want to miss this one! 🎧 Are you curious about how to grow your TikTok following? Tune in to this episode where we share valuable insights and strategies. I'm thrilled to announce our latest podcast episode that dives deep into the world of TikTok. We had an amazing discussion with a special guest who shared some incredible insights and advice.   🖇 Useful links 🖇 💡 Jide's Linkedin: https://www.linkedin.com/in/jide-maduako-7832a3b5/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 2:21 TikTok as a channel. 6:46 Brands chasing trends on TikTok. 10:23 TikTok shop and e-commerce. 13:42 Live shopping with AI and creators. 15:53 QVC and Live shopping comeback. 20:02 Live streaming trends on TikTok. 26:11 Legal constraints and marketing preferences. 27:55 The frontier between paid and organic on TikTok. 32:20 Working with creators on Spark Ads. 36:19 Influence in music and culture. 41:20 Podcasts and reputation growth. 45:01 Live streaming bike rides. 47:37 The power of audio. 52:04 Convergence of business, culture, sport.   🔑 Related keywords 🔑 transcript, podcast episode, marketing, value, complicated world,transcript, podcast episode, intro, co-founders, CEO,brands, accepting, content, brand guidelines, platforms,advertisers, case study, forward thinking, TikTok, subcultures,vendor, creator, commission, stock, SKUs, advertising, scale, viral, margins, advertising, authentic, TikTok, conversion platform, Meta, perception, trackable, shop, live, products, sell, AI, virtual person, live shopping, monetize, creators, live studio farms, real people, fake sneakers, Yeezys, Jordan, low price,live shopping, app, Pokemon cards, live being used by brands, engagement,KPI, live, conversion, audience, engagement,drinks brand, ice melting, gamify, product, live accountability sessions,TikTok, adoption, creators, UGC, market cycle,biggest investors, legally constrained, preference, consulting, one size fits all, Spark Ads, TikTok, whitelisting, brand partnership, good content, paid and organic, starting point, success, visual, structure, audio, hook, relay information, get ready with me, day in the life, point of view, education facts video,audio, advertisers, targeting, audience, pacing,TikTok, recording artist, music, ad, profile,focus, creating bodies of work, best music, timeless, gimmicks,recession proof, personal brand, content creation, advice, podcast,documenting, reputation, interacting, LinkedIn, TikTok,YouTube quality camera, videos on YouTube, level of listens, expensive shit, TikTok streams,conscience, show notes, funny, subliminal messaging, Lenny's podcast, inspired, strategy, power of audio, copywriting, storyteller, TED Talk, climbing Everest, message, Nepal, articulate,proudest moment, mum, auntie, impactful words, TED talk,transcript, podcast episode, Red Bull, sport, music,disrupting, industry, linear, thinking, refreshing

Part 2 is here!  In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the incredible Nick Shackelford. 🍹 What makes Brez unique is that it is a THC-infused beverage, so instead of getting drunk, you can enjoy a Brez and get a little bit high. 🌿 You can catch the second part now. As always, we appreciate your support and feedback. Let us know what you think about this episode, and if you have any suggestions for future topics or guests, feel free to reach out. Happy listening! 🎧✨   🖇 Useful links 🖇 💡 Aaron's Linkedin: https://www.linkedin.com/in/aaronnosbisch/ 🍹 BREZ's website: https://www.drinkbrez.com/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Meta advertising and Jedi-level dumbness. 6:21 The lost art of advertising. 7:46 Relevant ads and technology. 11:05 Over-regulation in the cannabis industry. 14:20 Psychedelics and societal control. 18:25 Gateway to heal trauma. 23:08 AI-guided LSD trips. 26:08 Mind-altering substances. 29:18 Focus on the growth side. End of part 2.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,content, tourist season, gathering communities, horoscopes, copywriting,restrictions, gambling clients, Betfair, case studies, hyper-specific, creative, sales team, niche, gambling performance media, casinos, New Jersey, online gambling, online casino, campaigns, performance, report, attribution numbers, conversions, signups, funded accounts, ad, 17th episode, leaders, growth, marketing, startups, product, Aaron, drinks bar, direct to consumer, brand, breeze, THC infused beverage.,beer, drunk, breeze, high, agency, Lucid Media, marketing, THC, CBD, psychedelic brands, difficulties, sex toy industry, adult industries, advertising, scale, product, terms of service, Facebook, Instagram, Twitter, ads, insightful discussion, world, England, Europe, Amsterdam, dollhouse, Florida, summers, home, cannabis, psychedelic drink, business trip, overview, elevator pitch, Aaron Auschwitz, e-commerce, MySpace, Big Cartel, endorsements, sponsorships, influencer marketing, B2C, D2C, Monk, portable aromatherapy diffuser, nicotine, tobacco, vaporizer, essential oils, blends, advertise, shut down, letter, Zuckerberg, e-cigarette, innovation,advertising, ad account, non-vaporizer, scaled, $50 million, fastest growing companies, co-owned, Ruby Roy King, startups, agency, Lucid, cannabis, CBD, hemp, Facebook, Instagram, compliantly, largest cannabis social advertising company, Breeze, microdose-infused, cannabis, mushrooms, beverage, federally legal, America, THC, mushroom aspect, lion's mane, sci fi, high, smoking, joint, space cake, edible, gummy, THC, shoot up, fall down, mind, pleasant experience, smoking, heavy, sedated, body buzz, panic attacks, beginners, overwhelming experience, dose properly, Breeze, micro-dosed, dosage.,small cans, milligrams, big cans, nano emulsified, acoustic technology, absorb, minutes, mouth, cheeks, throat, lining, body, feeling, dosage, clear, flowy, edible, spiked up, high feeling, onset, smoking, aggressive, alcohol, bad drug, rotting fruit, rotting vegetable, delirious, intoxication, harmful things, breeze, camaraderie, group activity, feeling good, toxic, hangover, UK, Amsterdam, laws, Sensi seeds, Spain, Portugal, Germany, CBD laws, hemp derived THC breeze, legal, other countries, hemp derived CBD laws, below 0.3% THC, modeled, wrote into laws.,UK, Spain, Italy, France, cannabis,build, scale, D2C, negotiation power, distributors,transcript, podcast episode, keywords, scaling, Lucy, success, built, advertising agency, sector, regulated, competitive advantage, moat, risk, blue ocean, dominance, strategies, challenges, regulated space, policies, innovation, agency, people business, human suffering, maximizing human potential, conscious compounds, therapeutic compounds, net positive return, ad spend, creatives, good for them,

Join us for a special two-part episode this week 🎙️ Part 2 will drop this Thursday.  In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the also famous Nick Shackelford. 🍹 What makes Brez unique is that it is a THC infused beverage, so instead of getting drunk, you can enjoy a Brez and get a little bit high. 🌿 You can catch the first part now, and stay tuned for the second part coming soon. As always, we appreciate your support and feedback. Let us know what you think about this episode, and if you have any suggestions for future topics or guests, feel free to reach out. Enjoy listening! 🎧✨   🖇 Useful links 🖇 💡 Aaron's Linkedin: https://www.linkedin.com/in/aaronnosbisch/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 2:08 Astrology and advertising. 9:58 How to scale THC-infused products? 12:07 Different types of high. 15:12 Hemp-derived CBD laws. 19:17 Brilliant branding job. 23:15 Drug kingpins in advertising. 24:20 Defensibility in advertising. 29:34 The future of advertising. End of part 1.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,content, tourist season, gathering communities, horoscopes, copywriting,restrictions, gambling clients, Betfair, case studies, hyper-specific, creative, sales team, niche, gambling performance media, casinos, New Jersey, online gambling, online casino, campaigns, performance, report, attribution numbers, conversions, signups, funded accounts, ad, 17th episode, leaders, growth, marketing, startups, product, Aaron, drinks bar, direct to consumer, brand, breeze, THC infused beverage.,beer, drunk, breeze, high, agency, Lucid Media, marketing, THC, CBD, psychedelic brands, difficulties, sex toy industry, adult industries, advertising, scale, product, terms of service, Facebook, Instagram, Twitter, ads, insightful discussion, world, England, Europe, Amsterdam, dollhouse, Florida, summers, home, cannabis, psychedelic drink, business trip, overview, elevator pitch, Aaron Auschwitz, e-commerce, MySpace, Big Cartel, endorsements, sponsorships, influencer marketing, B2C, D2C, Monk, portable aromatherapy diffuser, nicotine, tobacco, vaporizer, essential oils, blends, advertise, shut down, letter, Zuckerberg, e-cigarette, innovation,advertising, ad account, non-vaporizer, scaled, $50 million, fastest growing companies, co-owned, Ruby Roy King, startups, agency, Lucid, cannabis, CBD, hemp, Facebook, Instagram, compliantly, largest cannabis social advertising company, Breeze, microdose-infused, cannabis, mushrooms, beverage, federally legal, America, THC, mushroom aspect, lion's mane, sci fi, high, smoking, joint, space cake, edible, gummy, THC, shoot up, fall down, mind, pleasant experience, smoking, heavy, sedated, body buzz, panic attacks, beginners, overwhelming experience, dose properly, Breeze, micro-dosed, dosage.,small cans, milligrams, big cans, nano emulsified, acoustic technology, absorb, minutes, mouth, cheeks, throat, lining, body, feeling, dosage, clear, flowy, edible, spiked up, high feeling, onset, smoking, aggressive, alcohol, bad drug, rotting fruit, rotting vegetable, delirious, intoxication, harmful things, breeze, camaraderie, group activity, feeling good, toxic, hangover, UK, Amsterdam, laws, Sensi seeds, Spain, Portugal, Germany, CBD laws, hemp derived THC breeze, legal, other countries, hemp derived CBD laws, below 0.3% THC, modeled, wrote into laws.,UK, Spain, Italy, France, cannabis,build, scale, D2C, negotiation power, distributors,transcript, podcast episode, keywords, scaling, Lucy, success, built, advertising agency, sector, regulated, competitive advantage, moat, risk, blue ocean, dominance, strategies, challenges, regulated space, policies, innovation, agency, people business, human suffering, maximizing human potential, conscious compounds, therapeutic compounds, net positive return, ad spend, c

🎙️ New Episode Alert! 🎙️ Hey everyone! We're thrilled to announce that we just dropped a brand new episode of our podcast, and trust me, you don't want to miss this one! 🚀 In this episode, we dive deep into the world of marketing and growth strategies with Rosie Hoggmascall, a growth consultant, ex-Growth Product Lead at Peanut, and member of Women in Tech and GrowthMentor.  We've got some amazing takeaways that will leave you feeling inspired and ready to tackle your own marketing challenges head-on. 💪   🖇 Useful links 🖇 💡 Rosie's Linkedin: https://www.linkedin.com/in/rosie-hoggmascall/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 1:25 A new marketing podcast wave. 7:01 In-depth content on Medium. 9:10 Making money on Medium. 14:33 Freelancing vs. in-house work. 15:20 B2C subscription app growth. 19:20 Retention and activation metrics. 22:27 Growing through referrals and value. 26:26 User research methods. 30:39 Post user persona world. 33:09 Dynamic emails and gamification. 40:01 Retention and improving numbers. 43:34 Checkout upsells and monetization. 46:29 Pricing strategies and research. 50:08 Mentors and mentoring. 53:06 Imposter syndrome and mentoring.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,LinkedIn, Medium, Daphne, Steve Young, app masters,articles, UX collective, Medium, boosted, top pick,money, writer, payment scheme, medium subscription, subscribers,preference, UX, environment, freelance, clients,interview, sugar coating, metrics, vision, culture,transcript, podcast episode, company, growing, product market fit,questions, retention, metrics, qualitative, quantitative,segmenting retention, market, interest, onboarding, age,acquisition channel, low acquisition costs, book, scalable, high growth rate,customer personas, diversity and inclusion, visual aspect, summarizing, frameworks,personas, traditional marketing, customer, attributes, diverse,data, retaining, country, sleep, mindfulness,embedded user questions, email, window, allergic to wasps, funny story, stung, Michelin man, ambulances on strike, Netflix, enormous arm, EpiPen, max amount, venom, immune, Marvel character, superpower, anaphylactic shock, throat closing, heart problems, Asian hornets, scary, huge, film, Netflix, Southeast Asia, enormous,growth models, forecasting, DIY, template, budget, Miro board, FigJam, retention, visual tool, levers,lever, scale, paid acquisition, click through rate, conversion rate,pricing, conversion rates, monetize, ad creative, checkout upsells,pricing, mistake, survey, questions, customers,mentors, growth, marketing, product, revenue,chatting, recurring, products, performance marketing, analytics,imposter syndrome, mentoring, expert, mentors.

Looking for career inspiration? This episode features unique paths to marketing success. Don't miss it! In this episode, we chat with Lewis Holloway, who has taken interesting routes into the world of marketing and growth. We discuss his unique background and the various ways he has broken into the industry. Whether you're looking for inspiration or wondering what to do with your life, this episode offers valuable insights and practical advice. Join us as we delve into the world of marketing and discover how to make your mark.   🖇 Useful links 🖇 💡 Lewis's Linkedin: https://www.linkedin.com/in/lewis-holloway-bb338a113/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 1:29 Interesting routes in marketing. 4:10 Selling sweets and clothes on Depop. 7:41 Becoming an entrepreneur at school. 11:38 Learning without paying for courses. 14:23 The problem with self-help books. 16:40 Growth hacking marketplace's supply. 21:27 Retention and scaling challenges. 23:08 Long-form content and engagement. 26:31 Taking care of the supply. 29:46 Jump on a call. 33:02 Differentiating yourself in a job search. 36:46 The challenges of DTC. 41:37 The value of side hustles. 45:08 Viral TikTok street interviews. 50:37 Restrictions on advertising sex toys. 51:10 Sex toys and vending machine. 55:00 Followers and sales conversion. 58:01 The challenge of stocking other brands. 1:02:08 Sex toys again...   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,transcript, podcast episode, shop, exciting times, drop shipping, marketing, entrepreneurial, beach, Bournemouth, sandcastle, boarding school, creative, make money, sell sweets, students, depop, clothes, streetwear, brands, supreme, palace, shoes, vintage clothes, followers, shipments, China, States, bulk, studio, photos, Amazon FBA, product, private label, brand product, sell products, Amazon,selling, UK, worldwide, fulfillment, China,ads, Snapchat, curiosity, make money, valuable skills, flipping, Amazon FBA, easy, time, learn, master, launch, product, logo, samples, competitor analysis, product photography, saturated, sellers, product listing optimization, SEO, keywords, Facebook ads, algorithm, spike, sales, stock, units, timing, exciting, school,Amazon, Depop, sales, algorithm, organic sales, marketing, Facebook ads, seasonal product, inflatable airbag, UK, flog, launch, YouTube video, drop ship, sell, courses, step-by-step guide, addicted, library, million pounds, easiest option.,ChatGPT, Amazon products, AI, errors, sizing mistakes,transcript, podcast episode, learn, smarter, field, marketing, growth, thinking, cluttered, parameters, variables, analysis paralysis, company setting, decisions, attribution, good luck, right answer, data led, data informed, concrete outcomes, religiously, shift, met, Bump, streetwear marketplace, selling, Depop, job, founders, Facebook, join, platform, head of supply, acquiring, onboarding, top sellers, marketplace, growth hackery, team, reach out, pitch, account, items.,seller, pain point, list, sales, barrier to entry,Bump, onboarding, creators, platform, transferable skills,transcript, podcast episode, potential, short form content, timing,consulting, travel video, feedback, growth, mistakes,transcript, podcast episode, platform, Facebook ads, outreach, product, marketing, small stage startup, projects, school, learning, experience, seller, marketplace, route, side hustle, CV, education, valuable, setting up a business, YouTube videos, skills, basics, SEO, paid ads, confusing, engage, LinkedIn, industry, reach out, hand, interesting.,hiring process, applicants, advice, Instagram, lifestyle hackers,podcast episode, transcript, tip, prospecting, doughnuts,super niche, business, subscriptions, COVID, snacks,D2C, ventures, challenges, competition, conversion rates, role, startups, fresh out of school, responsibilities, vulnerable, fast paced environment, moat, career, responsibilities,

If you're like Jake and I, focused on Paid acquisition channels and SEO always came last. It's hard to build up expertise on the subject in that context.  This is why this week we're joined by Andrew Holland, Director of SEO at JBH. Andrew is an expert in the field, so just like us, you're going to learn A LOT about SEO!   3 takeaways from this episode: 1️⃣ The Power of a Great Website: Andrew emphasized the importance of creating a website that people genuinely enjoy and spend time on. He believes that the ability to have an incredible website is far more powerful than simply ranking high on search engines. 💻 2️⃣ Mental Availability: Andrew highlighted the concept of mental availability, which is achieved when people remember your website and think about it even when they're not actively engaging with it. 🤔 3️⃣ Enjoying the Marketing Game: Andrew's outlook on life is to enjoy the marketing game and not compare yourself to others. He encourages marketers to embrace the challenges and changes that come their way, especially in the aftermath of the COVID-19 pandemic. 🌈 If you're ready to dive into the world of SEO and gain valuable tips and strategies from a seasoned expert, make sure to tune in to our latest episode. Happy listening! 🎧✨   🖇 Useful links 🖇 💡 Andrew's Linkedin: https://www.linkedin.com/in/andrew-holland-seo/ 💡 Andrew's Website: https://jbh.co.uk/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 1:53 Introducing ourselves briefly. 7:10 SEO for growth when I was at Depop. 10:26 Web indexing. 14:53 SEO for startup growth. 18:43 Learning experiences in SEO. 21:30 SEO struggles. 24:30 Leadership in marketing. 28:13 Obsession with ROI in marketing. 31:14 Digital PR and backlinks. 34:06 What is Digital PR? 37:30 Unique SEO strategies. 43:24 SEO agencies and rankings. 44:29 The power of website content. 49:39 SEO skills saving businesses. 53:50 Listening to brand chatter. 55:43 Career transition from 17 years police officer. 59:08 The future of SEO. 1:03:45 Impressive 43k followers on LinkedIn. 1:05:33 It's a long game. 1:10:01 Nude's ranking on Google (NSFW).   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, remember, company, clear, ready, period, summer, kids, school, September, downloads, aggressive, new people, brand new podcast, accelerate, Christmas, introduce, names, Guatemala, growth, agency side, client side, paid media, Net-a-Porter, startups, successful, failed, acquired, sold, Hex, products, founders, consulting work, mentoring, Johan, French guy, London, CMO, FinTech app, NUDE,buyers, deposits, growth teams, apps, Deliveroo, Deepop, IPO, acquired, Etsy, Facebook ads agency, podcast, intro, LinkedIn, growth marketers, SEO, agency, backstory, followers, books, traditional SEO practices, Google, website, shoehorn SEO, deep dive, weakest tool, learning experience, stupid, channel, case studies, startups, outliers,SEO, startups, UGC content, marketplace, Deepop,Bump, streetwear marketplace, app only, web experience, revenue driving,founders, long term ism, decision tree, SEO, pound in, pound out, 12 months, generation of content, resource time, AI, humanize, tweak, conversion rate, traffic, article, optimizing, deprioritized, money drying up, liquidity, investors, transactional marketing, startup, Andrew, SEO, head of growth, deal, HR software, remote workers, global teams, contracts, fast growth, 300 million AR, three years,fastest growth, B2B SaaS, SEO, content, search intent,SEO, generalist marketers, weak spot, startup, business,marketing works, understanding, ROI, sales, mental availability, shiny object syndrome, SEO struggles, budget, changing, massive SAS traffic success, relevance, brand, leadership, traffic, rankings, meaningful traffic, single measure of marketing effectiveness, SEO reporting call, spreadsheet, business owner,algorithm, strong leadership, marketplace, metrics, SEO,SEO campaigns, marketing, real busines