What's up this week 👀 In this episode, we chatted with Kat Wendelstadt, a go-to-market expert who scaled 4 companies to a cumulative valuation of $1B. Kat shares her experience working at Nokia (big throwback moment), Microsoft, and a few healthcare companies in her career.  Overall, the episode provides valuable insights into go-to-market strategies and personal journeys working remotely.   You'll learn about 🔑 0:00 Intro. 3:26 Why podcast platform's discovery is awful. 12:45 Living and working in Brazil. 16:47 The beautiful Windows phone. 19:14 The adjacent user theory. 24:21 Breaking down hierarchical barriers. 28:51 Managing remote work challenges. 31:29 Remote hiring challenges. 35:40 Firing someone and lessons learned. 41:18 Focusing on key audiences. 44:07 Common business struggles and solutions. 50:26 B2B product complexity. 52:07 Mums as core users in healthcare. 54:44 Forecasting and increasing conversion rates. 59:35 Pitch deck frustrations.   🖇 Useful links 🖇 🔔 Follow Kat on Linkedin: https://www.linkedin.com/in/kat-wendelstadt-a662ab2/https://www.linkedin.com/in/kat-wendelstadt-a662ab2/ 🔔 Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us: If you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️