Excuse the 1-day delay but we're here! This time with Steve P. Young, in the flesh. Steve is the founder of App Masters, which he founded 13 years ago! He's basically reached "God level" in the app marketing game. His YouTube channel is also the biggest one for App marketing, link below. We're so happy he blessed us with his time, so we could geek around the world of apps for an hour.  Looking to stay sharp and learn from industry experts? Our podcast is the perfect place to do just that. Join us as we extract the best information and insights from our guests.   🖇 Useful links 🖇 ✅ Steve's Linkedin: https://www.linkedin.com/in/stevepyoung/ 📺 Steve's Youtube: https://www.youtube.com/@AppMasters 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Late-night podcast recording. 5:41 Starting a podcast about apps. 10:38 The misconception about ASO. 11:52 Riches are in the niches. 15:43 Bootstrap vs VC-backed. 19:11 How to find a niche app category. 22:30 Niche keyword search traffic strategies. 25:57 Monetization strategies for app developers. 29:15 Hard paywall or nah. 32:07 Push notification tactics. 39:10 AI-powered dating assistants. 42:34 Keyword ranking. 49:35 Making money with ASO. 53:01 Monetizing of Yoann's game, Z-END. 58:59 Kids saying "ums".   🔑 Related keywords 🔑 podcast, transcript, episode, viral, tweet,podcast episode, transcript, keywords, move on, painful, spend time, tweet, eye upon, content, counteract, sad, manually send, Loom video, three days, daily limit, few hundred messages, one guy, issue, optimizing, convert, checkout, conversion, DTC, drive customers, cheapest traffic, stupid, good conversions, global, Steve, start, summary, app space, 2011, making apps, code, marketing, startup, San Francisco, podcast, app-related, F it, heroes, full-time business, interviewing, co-founder, Shazam, CEO, friends, Chris Barton,podcast, audience, marketing help, corporate job, ad marketing agency, ASO, UA, monetization, YouTube, pandemic, friends, Deep Up, ASO, ASA, expert, Promotion Summit, London, keynote, tweet, meet,app world, app creation, monetization, ASO, funnel,saturation, apps, niche, meditation, breathing exercises,narrow it down, bootstrap, VC, economy, entrepreneurial,podcast, learn, sharp, perspective, guest,SensorTower, apps, conversion rate, weather app, mental health space,app, number one, strategies, niche, keyword search traffic,Apple search ads, keywords, metadata, monetization, niche,paywall, app, free, downloads, retention,data, paywall, app, revenues, features,paywall, push notification, bootstrap, subscription revenue, VC,blow up, growth, retention, paywalls, conversion rate,paywall, revenues, boost, trial activation, LTV,seduce, chat up lines, TikTok, AI, app ecosystem,business decision, Stripe, app store connect revenues, ASO, keyword ranking,affiliate link, customers, sleep and meditation, rankings, mitigate risk,ASO games, bootstrapped, keyword research, low difficulty, web refer,transcript, podcast episode, apps, ASO, keyword,Corona, JavaScript, Lua, template, developer,monetize, users, content, YouTube channel, consistency,transcript, podcast, episode, live, edit,great advice, Steve, welcome, guys, thank you, day, part two, anytime, awesome, peace