
In Growth We Trust: Marketing | Growth | Startups
๐ฎ How To Get Your First 100+ Downloads, Best Onboarding Flows, App Store Keywords Research , ASO and ASA w/ Steve P. Young founder of App Masters
Oct 18, 2023
App marketing expert Steve P. Young shares insights on ASO, niche markets, monetization strategies, push notifications, and keyword ranking for app developers. The podcast also covers app creation, retention strategies, and the challenges of bootstrapped startups. The hosts discuss their journey of starting a podcast and transitioning to YouTube, as well as troubleshooting audio settings.
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Quick takeaways
- Focusing on a niche market increases the chances of app success and allows for better keyword optimization and ranking.
- AI-powered apps are gaining popularity, providing opportunities for innovative and helpful applications.
Deep dives
Building for the Outcome in Niche Markets
When starting an app, it is advisable to focus on a niche market to increase the chances of success. By building for a specific outcome, such as addressing panic attacks or providing breathing exercises, app developers can target a more specific audience with higher intent. This approach allows for better keyword optimization and a higher likelihood of ranking well for relevant keywords. Additionally, starting in a niche market allows for revenue generation and a solid foundation to expand into broader categories.
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