App optimization expert Steve P. Young discusses black hat strategies, hard paywalls, and dark patterns used by top apps. Keyword install campaigns trick app store algorithms. Don't be afraid to use a hard paywall to drive revenue. Test monetization strategies and analyze data. Fully optimize onboarding and paywall to increase revenue. Explore the ethics behind paywalls and misleading payment processes.

Ariel Michaeli, co-founder and CEO of AppFigures, and Neil Patel and Steve P. Young, internet entrepreneurs, discuss topics including nostalgia for old games, the transition to app development, pricing psychology, and the benefits of having an app. They also touch on Apple's AI team, Twitter's rebranding, and where to find the guest's work.

App marketing expert Steve P. Young covers ASO, monetization, and paid ads for app entrepreneurs. Topics include A/B testing platforms, AI app monetization, and optimizing CPI goals. Strategies for keyword optimization, app growth, and user engagement are discussed. Additionally, user acquisition, onboarding optimization, and maximizing app store performance are explored.