Ariel Michaeli, co-founder and CEO of AppFigures, and Neil Patel and Steve P. Young, internet entrepreneurs, discuss topics including nostalgia for old games, the transition to app development, pricing psychology, and the benefits of having an app. They also touch on Apple's AI team, Twitter's rebranding, and where to find the guest's work.
AppFigures transitioned from building games to creating an app analytics platform and successfully grew their user base and expanded their services.
AppFigures experimented with different pricing models, ultimately choosing a per-app basis, which allowed them to capture more users and generate revenue.
AppFigures added features such as review management, rank tracking, and in-app purchase analytics, and focused on listening to user feedback and making improvements to their platform.
The podcast highlights the importance of App Store Optimization (ASO) for app success and emphasizes the need for developers to optimize their app metadata, keywords, and descriptions to increase visibility and downloads.
Deep dives
The Birth of App Figures
In this podcast episode, the co-founder and CEO of app figures, Ariel McCaley, discusses the early days of the company and how they transitioned from building games to creating an app analytics platform. They initially offered free analytics services and eventually decided to charge for their platform, which was met with both positive and negative reactions from users. Despite the initial challenges, they were able to grow their user base and expand their services.
Building the App and Pricing Challenges
McCaley shares the story of how they attempted to launch an app on the App Store but faced multiple rejections from Apple. They then decided to open up their API to the world and saw immediate success with 10 apps using their API live in the App Store. They also experimented with different pricing models, initially charging per package of apps but later shifting to a per-app basis. This change allowed them to capture more users and generate revenue.
The Growth of App Figures and Expanding Services
App figures started with analytics and expanded their services over time. They added features such as review management, rank tracking, and in-app purchase analytics. The company also became the first API to allow developers to reply to reviews for both Apple and Google. App figures continued to listen to user feedback and make improvements to their platform, providing value to their customers.
The Importance of Balancing Product and Business
McCaley emphasizes the importance of balancing the product and business aspects of app development. While a great product is crucial, considering the business perspective and monetization strategies is also essential. The app figures team made pricing adjustments and experimented with different approaches to find the right balance. They also recognized the value of accurate data and focused on providing comprehensive analytics tools for app developers.
The Importance of App Store Optimization (ASO)
App Store Optimization (ASO) is crucial for app success, and it involves understanding the algorithms and strategies used by app stores to rank and promote apps. The podcast highlights the significance of ASO and emphasizes the need for developers to optimize their app metadata, keywords, and descriptions to increase visibility and downloads. ASO allows apps to be discovered by the right audience and compete effectively in the market.
Building an App Intelligence Platform
The podcast discusses the evolution of an app intelligence platform called app figures. It explores how the platform started with a focus on connecting data sources and expanded to include app intelligence features like competitor analysis and App Store Optimization (ASO) tools. The platform aims to help developers make more informed decisions based on data, track app performance, and optimize their strategies to achieve success in the app market.
Benefits of App Figures and ASO for Developers
The episode highlights the benefits of using app figures and implementing App Store Optimization (ASO) for developers. It emphasizes how app figures allows developers to track their app's performance, monitor competitor activity, and gain insights into market trends. ASO enables developers to optimize their app's visibility and discoverability in app stores, ultimately leading to increased downloads and user engagement.
Determination and Learning from Others
The podcast mentions the importance of being determined and continuously learning from others in the field. It cites examples like Neil Patel, a search engine optimization expert, who built a following through valuable content and insights. It also acknowledges the determination and drive of individuals like Elon Musk, who push boundaries and innovate. The episode encourages developers to stay curious, embrace challenges, and learn from successful individuals and their experiences.
Ariel Michaeli, co-founder and CEO of AppFigures, joins the show to talk about his career and building and launching the popular mobile app intelligence and ASO service.
