SubHub by Adapty.io (EN) The greatest app growth hacks in the world from Steve Young
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Jun 16, 2025 
In this conversation, Steve Young, founder of App Masters and a mobile app marketing expert, shares innovative growth hacks for indie developers. He emphasizes the importance of user ratings in enhancing visibility and driving downloads. The effectiveness of targeted promotions and lifetime offers is highlighted, along with strategies for optimizing paywalls to maximize revenue. Steve also discusses the vital role of keyword research in app store optimization, ensuring sustainable growth for apps in a competitive landscape.
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Ratings Prompt and Lifetime Offer
- Use a ratings prompt during first user experience to gain initial reviews, aiming for around 1% conversion to ratings.
- Launch a free lifetime offer promoted via platforms like AppAdvice to boost downloads and reviews fast.
Case Study: AI Note-Taking App Success
- An AI note-taking app achieved 106,000 downloads and 800 user ratings with a 4.8 average by using a free lifetime offer on AppAdvice.
- The promo generated $7,000 in the first month post-campaign, a big leap from prior monthly revenue.
Promo Fuels Sustained Organic Growth
- Growth hacks can fuel long-term organic growth by improving ranking and ratings, not just create a short spike.
- Increasing organic downloads and conversions sustains revenue after an initial promotion.