What's up this week 👀 In this episode, we chatted with Tomasz (Tom) Abbott-Wieczorek, a digital marketer known for his deep expertise in Google Ads. Tom shares his experience working in-house with prominent brands like HUEL and Domino's but also how he transitioned into freelancing and being a digital nomad now (aka he lived in Portugal at some point...) Overall, the episode provides valuable insights into digital marketing and personal branding.   You'll learn about 🔑 0:00 Intro 1:48 Tomasz's background and career. 7:41 HUEL, people experimenting with meal replacements. 9:13 Huel's effective brand promotion. 14:08 Finding Google Ads untapped audiences. 17:11 Creative becoming more important on Adwords. 21:03 The future of voice search. 24:21 Trusting the machines in advertising. 28:16 Google's annoying ad sizes. 32:58 Discovery campaign and results. 36:12 Localization testing and target audience. 40:33 Subscribe in different languages. 44:24 His journey as a digital nomad. 49:09 Managing workflow and avoiding burnout. 55:25 Building a personal brand. 57:30 Tracking growth and new opportunities. 1:01:13 Upsides in documenting your career as it happens.   🖇 Useful links 🖇 🔔 Follow Tomasz on Linkedin: https://www.linkedin.com/in/tomaszaw/ 🔔 Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us: If you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️