In this episode of Wizards of E-com podcast, I have the honor to interview Greg Potapenko, an expert Affiliate marketer and E=comm brand founder, to demystify the topic and provide insights into its workings. Greg begins by explaining that affiliate marketing essentially involves promoting other people’s products or services and earning for resulting sales and leads in different kinds or processes of marketing.   Greg also shared elaborate processes of different kinds of affiliate marketing and other possibilities to be an effective affiliate marketer. Greg shares valuable tips for people looking to venture into affiliate marketing and grow it. He also urges aspiring affiliates to invest in continuous learning, staying updated, growing your network, and leverage automation tools to streamline their work.   This podcast episode offers a comprehensive and insightful overview of affiliate marketing, providing a clear understanding of the process and strategies for success in this industry.   In This Episode: [00:45] Introducing Greg Potapenko [01:35] Greg’s affiliate marketing journey. [07:00] Affiliate Marketing and what are the first things you should do if you want to pursue it. [09:00] Different kinds of Affiliate Marketing. [12:55] Buying advertisements. [18:25] Obvious mistakes newbies make. [21:30] Manual marketing and other ways to market. [30:20] Generating your leads.   Guest Links and References: website: https://h-hour.biz/ Instagram: https://www.instagram.com/hhour48/ Linkedin: https://www.linkedin.com/in/gpotapenko/ Youtube: https://www.youtube.com/@h-hourmarketinginc   Book References: Leadership Books by Jocko Willink Atomic Habits by James Clear   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode with Ian Sells, a serial entrepreneur who founded MillionDollarSellers.com (MDS), an elite Amazon community with over 600+ top sellers representing over $7 billion in 2022 Amazon sales. Most recently he co-founded JoinBrands.com, a marketplace for brands and content creators to connect, create content and promote products on TikTok, Instagram and Youtube.He shares valuable insights and strategies for unleashing the power of influencers to propel the growth of Amazon brands on shoestring budgets through JoinBrands, a platform that connects you to content creators.   Further in this episode, Ian discusses the key metric and tools to measure the success of campaigns made by influencers via JoinBrands. Ian shares actionable tips for utilizing influencers to scale your brand on a limited budget. By leveraging creators, you can effectively harness the power of influencers and achieve growth for your brand.   In This Episode: [01:53] Introducing Ian Sells. [06:55] What it’s like without community. [10:30] JoinBrands. [12:30] Starting with JoinBrands. [20:10] How much does an image/video cost? [29:59] Getting your products to influencers. [33:48] Amazon shoppable videos. [42:10] Where to get influencers?   Guest Links and References: LinkedIn: linkedin.com/iansells Website: https://joinbrands.com/ Offer: www.wizardsofecom.com/joinbrands Blog: https://joinbrands.co/blog/ How to use JoinBrands: https://www.loom.com/share/6356b4863944410cafb6fbf240ece41a    Book References:   The One Thing by Gary Keller Who Not How by Dan Sullivan Buy Back Your Time by Dan Martell   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, our guest Michael Yanez, a veteran of the Omni-Channel and is currently a consultant for Amazon agencies, shares valuable insights on how to go global with the platform and unlock new markets for success. He emphasizes the immense potential of expanding into international markets and provides practical strategies to get ready and accomplish this feat.   Michael begins with explaining what AmazonGlobal is to expect in pursuing the expansion. He emphasizes that a crucial aspect of going global is understanding the logistical aspects of shipping and fulfillment. He also emphasizes the importance of knowing the country well and what to look out for. He provides tips on how to navigate language barriers and cultural differences through your products.   Listen in  as we delve into Amazon Global!   In This Episode: [00:55] Introducing Michael Yanez [01:22] What is Amazon Global? [04:25] What to expect in selling globally? [08:25] Are there product categories that works well? [09:40] What to look out for? [13:00] PanEU [15:40] Setting up content in other countries. [17:15] Dealing with native language. [20:45] Newbie mistakes.   Guest Links and References: Email: m.yanez@e-comas.com   Book References: Malcolm Gladwell Books Homo Deus by Yuval Noah Harari   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, Deanne Gustafson joins as a guest to discuss an interesting topic: Making money through product reviews in Amazon Influencer Program. Deanne is a former TV news reporter/anchor who now works full-time from home doing product review videos on Amazon as part of their influencer program. Deanne also works with brands and businesses as on-camera talent to create UGC content, reels, scripted content and is a live shopping host.   Deanne started with the basics such as who can be in the program, how to start with it and the ins and outs of it. Moreover, Deanne explains how AIP allows her to generate genuine revenue in it. She shares strategies to maximize the earnings through the program as well as copyrighting your content so it won't get stolen and promoting products that align with your niche and the significance of thoroughly testing and evaluating products before recommending them to your audience.   Deanne also talks about the importance of constantly adapting to changes with the program as Amazon updates. I hope this episode sheds light on the potential for making money through product reviews in Amazon Influencer Program as Deanne’s experiences and insights provides valuable guidance to aspiring influencers looking to monetize their content and build successful online presence.   In This Episode: [00:52] Introducing Deanne Gustafson. [01:32] Transition from news anchor to influencer. [06:30] Everything Amazon Influencer Program. [08:30] What is an Influencer and how to get to AIP? [16:40] Deals group [19:00] Guarantee of video placement. [21:50] using random images. [26:30] Time required for AIP. [30:01] One-person team [31:40] Copyright video/ stolen videos. [41:00] Horizontal or vertical video [46:40] Honest review. [52:16] Potential pit-falls. [55:10] How much can you earn from AIP?   Guest Links and References: Website: www.amazon.com/shop/kombuchaontap Instagram: instagram.com/deannstagram Youtube: https://youtube.com/@onlythebestfinds LinkedIn: https://www.linkedin.com/in/deannegustafson/   Book Reference: Just Mercy by Bryan Stevenson   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

This episode is a compilation of expert’s advice from our previous guests about launching your private label and they have provided valuable insight for those looking to enter the market this 2023. So sit back, relax and enjoy.   In This Episode: [00:40] Word of advice from previous guests. [03:05] Common mistakes of a newbie. [05:05] What you wish when you were starting. [06:45] Things that are harder than you thought. [07:50] Learning from failure. [10:23] What newbies should know. [12:05] Intellectual property. [13:40] Due diligence. [14:30] getting rid of an unsuccessful product. [18:00] Validating your idea.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, our guest Juha Mikkola of Usko talks about a fascinating topic: Usko App, a promising and intriguing platform, a TOS compliant creative upselling to Amazon customers based on their past purchases. Juha began by explaining how Usko App stemmed to this from a goal to leverage customer data to maximize sales.    Recognizing that Amazon’s TOS often limits sellers’ ability to directly upsell to customers, Usko is a solution to solve this problem. Juha delves into the unique features of the app and how it empowers users to increase their sales on Amazon, buyers to monetize their shopping history and monitor their spendings.   Juha also discussed the security of data of the users.Juha also hinted on the future and goals of the platform. Overall, this episode provides an insight into a revolutionary platform that can connect buyers to sellers.   In This Episode: [01:41] Introducing Juha Mikkola of Usko app. [02:45] How did Juha lead to this app? [05:20] How is data secured? [10:10] App feature. [15:15] Seller side process. [18:00] Best products sample. [23:40] Will Amazon offer this feature someday? [29:00] The roadmap. [30:00] Usko’s goal.   Guest Links and References: Email: juha@usko.app LinkedIn: https://www.linkedin.com/company/usko-privacy Website: https://usko.app/   Book References: The Year of Dangerous Days by Nicolas Griffin   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC.   The conversation then delves into various SEO scenarios, techniques and best practices specific to Amazon. I outlined the importance of conducting thorough keyword research to optimize product listing starting with titles, bullets and descriptions.   We also discussed further product reviews, keyword tracking, PPC and SEO stats., conversion rate, and utilizing traffic sources to drive traffic to Amazon listings, thereby boosting their organic ranking.   I hope this episode provides valuable insights and practical tips to you, our listeners.   In This Episode: [01:00] This episode in The PPC Den Podcast interview with Michael Erickson Facchin. [02:11] Percentage and level in PPC. [06:20] View on keyword research SEO and PPC. [14:40] Organizing PPC. [22:10] Beginning the keyword search. [26:40] Reviews. [34:41] Importance of Keyword tracking. [38:55] Tracking PPC, SEO and CPC stats. [43:15] Conversion rate and CDR. Guest Links and References: LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866 Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, Joe Abitbol discusses effective strategies to prevent Amazon returns and negative reviews. Stop costly negative reviews,crisis prevention, dealing with the negative impact of bad reviews are few of the important things Joe tackles and highlights what his platform does.    We discussed deeply into the integration process of the platform to other sites other than Amazon and how Onsite Support deals with reducing returns and creating satisfied loyal customers by troubleshooting product issues and finding resolutions.   Joe provides valuable insights and strategies for sellers on Amazon to stop a significant portion of returns and negative reviews. So tune in and be thrilled as I was.   In This Episode: [01:45] Introducing Joe Abitbol [07:15] Product journey. [12:00] Replacement unit. [15:10] Channel Reply, the software to respond to negative reviews. [17:00] Aggregators. [20:10] Integration Process. [24:00] Channel Reply. [27:25] PLS.  [37:10] Cost. Guest Links and References: Website: https://onsitesupport.io/  Code: wizards https://www.channelreply.com/ LinkedIn: https://www.linkedin.com/in/joseph-abitbol-75035780   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode on Email Marketing Mastery, our guest Toni Herrbach shares some valuable pro tips for achieving success in email marketing. Toni is an email marketing strategist, connector, consultant, speaker, and writer. She's passionate about helping companies develop creative strategies to increase brand awareness and drive sales.   One of the key points discussed is the importance of building a quality email list. She provides insights on various effective strategies like creating content upgrades, subscribing to big known brands email lists, and optimizing landing pages to capture email addresses.   Another crucial aspect discussed is the importance of automation in email marketing. Toni shares her insights on utilizing automation tools to streamline the email marketing process, including setting up automated welcome emails, drip campaigns, and abandoned cart recovery sequences. She emphasizes how automation saves time and enhances efficiency while still maintaining a personal touch.   I hope this podcast episode with Toni Herrbach provides invaluable insights into email marketing mastery.   In This Episode: [00:50] Introducing Toni Herrbach [02:15] Starting email marketing. [06:25] Common things brands are facing. [08:25] First thing you should do to start your email list. [09:30] Best way to get an email list. [14:20] Personalisation. [18:50] Tips & tricks. [25:50] Increasing campaign budget. [27:13] Setting up the cart. [31:08] Email marketing on Amazon. [36:00] Revenue profit. [39:00] AB testing. Guest Links and References: Email: toni@sellersummit.com Website: https://sellerssummit.com Instagram: @toni_herrbach LinkedIn: https://www.linkedin.com/in/toniherrbach/   Book References: The Most Powerful Woman in the Room is You by Lydia Fenet Untamed by Glennon Doyle Atomic Habits by James Clear   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, we have a soldier, journalist and marketer, a good friend of mine, DRTV expert, Jordan Pine who dives deep into tried and true selling techniques for commercials. The discussion specifically focuses on Direct Response Television (DRTV), where Jordan shares his insights and strategies to succeed in this advertising medium. Jordan elaborates on the concept of DRTV and how it differs from traditional commercials. He emphasizes that DRTV ads aim to generate an immediate response from viewers. He reveals some of his favorite commercial inspirations and highlights the importance of studying successful DRTV campaigns from the past and understanding what elements made them effective. By analyzing the techniques used in these commercials, marketers and advertisers can gain valuable insights and incorporate them into their own campaigns. This podcast episode with Jordan Pine sheds light on the tried and true selling techniques for commercials, specifically focusing on DRTV. By exploring the concept, highlighting favorite commercial inspirations, and sharing successful techniques, listeners gain valuable insights into the world of DRTV advertising and how to effectively engage and persuade their target audience. In This Episode: [00:48] Introducing Jordan Pine [01:50] DRTV and the journey before that. [10:30] Favorite commercials and inspirations. [14:55] How important is the beginning of a commercial? [17:58] Techniques on commercial application to social media. [19:20] Walkthrough commercial example technique. [27:35] Social proof. [285:50] Commercial shoots take how long? [32:00] The magic demo. [37:30] Comparing and contrasting. [41:30] Commercial rejections and questions. [43:20] Surveys [54:14] Book references. Guest Links and References: Website: https://scimark.com/ LinkedIn:  https://www.linkedin.com/in/jordantpine/ YouTube:  https://www.youtube.com/user/SciMark Website: https://scimark.substack.com/ Guest notes: https://scimark.com/10-tried-true-techniques-for-commercials/   Book References: The Bible Scientific Advertising by Claude Hopkins   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/