Wizards of Ecom

#330-Launching a Print-On-Demand Business in 2023: The Shopify vs. Etsy Showdown

Sep 4, 2023

Join guest Kerry Egeler, an expert in the Print-on-Demand business, as he compares Shopify and Etsy for launching a POD business. Topics include starting a business on a budget, profit margins, expenses and sales goals, strategies for success, advantages and disadvantages of different platforms, and the fulfillment process.

55:59

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Episode guests

Kerry Egeler

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Episode notes

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Quick takeaways

Choosing a niche for your print-on-demand business requires considering your passion, proficiency, and profitability.

Shopify offers greater control and automation for building your print-on-demand business compared to platforms like Etsy and Amazon.

Deep dives

The Power of Print-on-Demand Business

Print-on-demand business offers limitless opportunities to create custom products and build your own brand. Platforms like Shopify allow you to create a unique website and sell a wide range of products from t-shirts to wall art. By leveraging print-on-demand companies such as Printful and Gelato, you can easily fulfill orders and focus on marketing and designing new products. The key to success is to choose a niche you're passionate about and proficient in, ensuring there is demand for your products. With the right marketing strategies, such as content creation, influencer marketing, and direct message selling, you can scale your print-on-demand brand to reach six-figure revenue levels. Ultimately, building your own brand on platforms like Shopify gives you control and the potential for massive growth.

Introduction

2min

Guest's YouTube Channel and Importance of Supporting Other Podcasts

7min

The Challenges and Support in Transitioning to Entrepreneurship

4min

Starting a Print-on-Demand Business on a Budget

28min

The Advantages and Disadvantages of Shopify, Etsy, and Amazon for Print-on-Demand Businesses

6min

Print-on-Demand Process and Product Range

7min

Discussion on Design Hiring, Future Marketing Episode, and Workshops

3min

Join us in this exciting episode as we delve into the world of Print-on-Demand business, featuring our esteemed guest, Kerry Egeler who has sold over 20,000 t-shirts and apparel products, made shirts for celebrities, and started and grown multiple successful online businesses.

If you ever considered venturing into the world of e-commerce and wanted to explore the Print-on-Demand industry, this is the perfect podcast for you to gain valuable insights and tips. Kerry brings a wealth of knowledge and expertise to this episode. Throughout the episode, we’ll witness an exciting head-to-head comparison between two popular e-commerce platforms for Print-on-Demand: Shopify and Etsy.

Listen in to this captivating conversation with Kerry and get ready to unleash your creativity, monetize your design, and embark on an exciting entrepreneurial endeavor with Print-in-Demand.

In This Episode:

[01:50] Introducing Kerry Egeler

[04:25] How did he start Print-on-demand?

[09:20] Rough times to success.

[12:33] How much do you need to start a Print-on-Demand business?

[16:35] Profit Margin.

[21:15] Expenses and sales goals.

[24:15] 3 strategies; content, offer, influencer

[32:35] Niche: cheat code

[41:30] Advantages and disadvantages of Shopify, Etsy and Amazon.

[50:00] Fulfillment

Guest Links and References: