In this episode, I get the chance to speak with Dustin McClone, the Co-Hosts The Hustle Nation Podcast, president & CEO of McClone Insurance, speaker, entrepreneur, husband, father of two, community leader, director, and coach. Throughout the discussion, we delve into the secrets and strategies behind effective leadership.   Dustin begins by emphasizing the significance of self-awareness as the key trait of successful leaders. The podcast episode touches upon what it means to have the HUSTLE mindset. Dustin also explores the significance of leading by example.   You are sure to gain valuable insights and practical advice through Dustin’s extensive experience and expertise if you are an aspiring leader.   In This Episode: [01:35] Introducing Dustin McClone. [02:20] Why Hustle came about. [04:30] Behavior of a leader. [09:20] Systems. [12:00] Applying hustle [14:10] The HUSTLE Mindset. [17:00] Hard Work. [20:50] Unrelenting. [22:30] STLE of HUSTLE [27:20] How to instill a Hustle mindset to your team?   Guest Links and References: Website: https://hustleleaders.com/homepage https://www.mcclone.com/ LinkedIn: https://www.linkedin.com/in/dustinmcclone/ Podcast: https://hustlenationpodcast.com/   Book References: Getting Things Done by David Allen Good to Great by Jim Collins Purple Cow by Seth Godin   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this podcast episode, the guest, Steven Sashen, the co-founder of Xeroshoes, shares the incredible success story of his company and how they effectively navigated the challenges posed by the COVID-19 pandemic. Steven discusses the strategies and measures they implemented to not just survive but thrive during this difficult time. He emphasizes that their resilience and ability to adapt were key factors in their success.   One important aspect Steven highlights is the value of their email list. He discusses how they focused on growing this list and leveraging it to connect with their loyal customer base. By using effective email marketing campaigns, they were able to maintain consistent communication and engagement, even during the pandemic.  It highlights the importance of embracing change, building strong customer relationships, and leveraging digital platforms to drive business growth.   He emphasizes the importance of having a clear vision, remaining adaptable, and staying focused on the core values of the company. By adhering to these principles, Xeroshoes was able to innovate and develop new products that catered to the changing needs of their customers.   In This Episode: [1:10] Introducing Steven Sashen who started a company with less than $30. [2:00] The Covid situation, How they dealt with it. [07:50] The February problem. [08:50] Email list. [09:10] Top 2 sales channels. [09:40] The sales of physical products. [11:35] Growing email list. [17:00] The rapid growth of the business. [22:00] Doing the right thing for the brand. [26:00] Integrating AI. [30:00] Marketing agencies. [34:54] Ad advice. [36:00] Knock-offs, dealing with it. [40:50] Amazon or direct websites. [46:10] Most profitable platform.   Guest Links and References: Website: https://xeroshoes.com/ LinkedIn: https://www.linkedin.com/in/sashen/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there’s so many things you could pick up reading a book like learning from someone else’s mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal.   So, here is Part 6 of the mini series; Top 3 favorite books and why. This mini series is a collection of our guests’ favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them as must-read books.   This episode gives a great insight into the diverse taste of book lovers like myself and provides an excellent reading list for anyone seeking new literary discoveries.   In This Episode: [00:40] Carmen Ares [02:00] Brandon Young [02:15] Cabriel Caceros [03:18] Dima Kubrak 1 [07:10] Megan and Shane GS1 [10:10] Yael Cabily [10:50] Marcel Masculescu [13:00] Dima Kubrak 2 [14:16] Chris McCabe [16:35] Kaity Brewer   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In the podcast, returning guest and a friend, Gabe Cossio shares valuable insights and details about the upcoming Canton Fair in China. He highlights the significance of attending the fair and gives a general overview of what to expect during the trip. Gabe emphasizes the incredible opportunity to connect with global suppliers and buyers, promoting business growth.   During the discussion, he shares tips on travel logistics, navigating the fair, and making the most of the experience. He also touches on cultural differences, communication strategies, and how to build meaningful relationships with suppliers. Overall, Gabe invites listeners to join him on this exciting journey and experience the Canton Fair for themselves.   In This Episode: [00:30] Introducing Gabe Cossio. [01:20] How Gabe started in this field. [03:00] How is everything in China in terms of manufacturing? [07:40] Why is Canton Fair a must visit? [10:35] What is the first thing to do if you decide to come? [13:30] What to expect? [15:20] Experience matters. [17:20] Walking. [19:00] What are the wins in this? [22:20] How to utilize the fair? [23:30] Events outside Canton Fair. [25:30] Actionable tip for this trip.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/gabe-cossio-5822b4180 Instagram: https://www.instagram.com/paidbyamazon/ Telegram: https://t.me/Amazon3PNewsAndInfo   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, we dive deep into selling your Amazon business with expert Yael Cabilly, Yael is a co-founder of Fortunet, a leading investment banking firm focusing on the sale of premium e-commerce businesses.Her firm represents thousands of sellers worldwide, and helps them with suspended listings/accounts, as well as trademark, copyright, and patent protection and enforcement.   This second part of this series where Yael discusses the full process after the business is ready to be sold where the process in finding the right buyer, negotiating sophistically the deals until closing the sale successfully. Yael shares tips in identifying potential buyers, emphasizing the importance of maintaining confidentiality through the process with NDA as well as due diligence stage and importance.   Yael shared strategies in maximizing the value of your business. Tune in to learn more!   In This Episode: [00:32] Yael Part 2 [00:45] Selling a  business, how to start? [02:50] Who are the players? [07:50] Due diligence. [15:50] Selling business to competitors. [19:20] Dealing with the buyer wisely. [23:10] Best offer. [25:00] Maximizing the value.   Guest Links and References: LinkedIn: https://il.linkedin.com/in/yaelcabilly Email: yael@fortunet.net Website: https://fortunet.net/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode,our guest today, Mathew Burns of WTI discussed the company's unique approach to product reviews with videos and how powerful POV videos can help increase consumer engagement and trust with content created through video reviews and livestream shows.    Mathew also emphasized the importance of having high quality contents that are authentic and unbiased that produces sales on and off Amazon. Overall, this episode highlights the value of WTI’s approach to product reviews through POV videos. So tune in and learn more.   In This Episode: [00:40] Introducing Mathew Burns. [02:20] How WTI started? [07:00] Content creators. [10:05] Unboxing. [12:50] How many products/videos are done for Amazon? [14:10] 150 trained content creators. [22:20] Step by step.   Guest Links and References: Website: www.wtihub.com https://www.wtihub.com/contact https://www.amazon.com/shop/whattoolsinside https://www.wti.shopping/main   Book References: Monsoon by Wilbur Smith   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, my second timer guest Chris McCabe discusses the latest Amazon INFORM Consumers Act and what it means for both consumers and sellers. The act is introduced as a way to protect consumers from counterfeit products and fake reviews on Amazon as explained by Chris but he goes on to speak on to detail the key aspects of the act such as transparency of sellers. Chris will enlighten us as to what to anticipate and concludes that the act is a positive step forward for the e-commerce industry as it better protects consumers and creates a more level playing field for legitimate sellers.   So tune in to find out more!   In This Episode: [00:58] Introducing Chris McCabe [01:20] INFORM Consumers Act, what is this about? [02:50] Every seller should anticipate. [08:30] What is the purpose and reasoning behind this? [16:45] Who is this for? [24:10] When to be prepared?   Guest Links and References: Website: https://www.ecommercechris.com/ Instagram: https://www.instagram.com/amznchris/ Linkedin: https://www.linkedin.com/in/chris-mccabe-2646555/ Youtube: https://www.youtube.com/channel/UC4iVYHK8iQJQMKi739ykXrA   Book Reference: Gift of Fear by Gavin De Becker   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, Josh Hadley shared his 7-step hiring process to help successfully hire the most qualified and right people to your company. The episode tackles a comprehensive step by step procedure from the first step, which is to identify the right position and invite 1000 applicants down to step 7, the 1-on1 interview.    Josh emphasizes that this process ensures that you hire the right fit for the company who has not only the required skills but also the competency to succeed in the job role.  Make sure you don’t miss a sec in this insightful episode!   In This Episode: [01:20] Introducing Josh Hadley [02:20] Entrepreneur & self-employed. [07:50] First hire. [13:50] Identifying keyword research. [18:10] Browse specific keywords [20:50] Where are the VAs from? [22:00] 7-step process [22:50] Step 1: Identifying the right hire. [23:15] Conduct 2 weeks observation. [25:30] Things you should be investing time in learning. [30:20] Where to post job listings? [31:30] Inviting thousands of applicants. [34:20] Step 4: Personality assessment. [36:20] Step 5: Actively reach out to the passers. [38:35] Step 6; Group interview [49:40] Step 7; 1-on-1 interview. [51:00] The best questions.   Guest Links and References: Podcast: https://ecommbreakthrough.com/ Email: josh@ecommbreakthrough.com LinkedIn: https://www.linkedin.com/in/joshhadley/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I have the opportunity to have Kaity Brewer, Senior CS Manager of PickFu as she shares her insights on the best-kept secrets of AB Testing. Kaity emphasized the importance of testing different aspects of the product or brand to determine what resonates the consumers best. Make sure to tune in as she gives no holds-barred tips and tricks on maximizing sales within 24 hours.  Learn the importance of testing, the ins and outs and effectively optimize your sales with Kaity’s insightful strategies in this episode.  In This Episode: [01:20] Introducing Kaity Brewer [02:10] What is AB Testing? [02:55] How do you do AB Testing? [03:40] What is best to test first? [05:00] Listing audit. [06:50] Testing in how many people? [07:30] Brand traffic. [08:45] A Plus Content. [13:00] Poll/ competitive comparison. [17:50] Biggest mistakes in testing. [27:40] Strategies   Guest Links and References: Website: https://www.pickfu.com/ Email: info@pickfu.com LinkedIn: https://www.linkedin.com/in/kaity-brewer-35789246/   Book References: When No One is Watching by Alyssa Cole Unmasked by Paul Holes   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, I share my Top 10 e-commerce tools that have been helpful and essential for my business. I made this list for you to be more efficient and see what you are compensating for a lot of hours in your day.  The list is categorized into 2: for Amazon and for Business as a whole and the reason varies from where I source to e-com ad too, to keyword research tool, to project management and tasks. I hope this to be an insightful episode to everyone as I share these e-commerce tools that 100% can help improve your business’s productivity, performance as well as profitability.   In This Episode: [00:20] Online Seller Cruise details. [03:05] Jungle Scout [04:25] Perpetua [06:45] Data Dive [08:30] Sellerise [09:35] Pickfu [11:57] Slack [13:58] HubSpot [16:09] Audible [17:38] ChatGPT [22:30] Process.st   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/