Wizards of Ecom

#315-Email Marketing Mastery - Pro Tips for Success with Toni Herrbach

Jul 12, 2023

47:19

In this podcast episode on Email Marketing Mastery, our guest Toni Herrbach shares some valuable pro tips for achieving success in email marketing. Toni is an email marketing strategist, connector, consultant, speaker, and writer. She's passionate about helping companies develop creative strategies to increase brand awareness and drive sales.

One of the key points discussed is the importance of building a quality email list. She provides insights on various effective strategies like creating content upgrades, subscribing to big known brands email lists, and optimizing landing pages to capture email addresses.

Another crucial aspect discussed is the importance of automation in email marketing. Toni shares her insights on utilizing automation tools to streamline the email marketing process, including setting up automated welcome emails, drip campaigns, and abandoned cart recovery sequences. She emphasizes how automation saves time and enhances efficiency while still maintaining a personal touch.

I hope this podcast episode with Toni Herrbach provides invaluable insights into email marketing mastery.

In This Episode:

[00:50] Introducing Toni Herrbach

[02:15] Starting email marketing.

[06:25] Common things brands are facing.

[08:25] First thing you should do to start your email list.

[09:30] Best way to get an email list.

[14:20] Personalisation.

[18:50] Tips & tricks.

[25:50] Increasing campaign budget.

[27:13] Setting up the cart.

[31:08] Email marketing on Amazon.