In this podcast episode, we have the honor to have as guest Nadav Gorlicki, an expert in e-commerce success and financing. Nadav begins with the importance of smart financing in the world of e-commerce as not only about obtaining funds but also about utilizing those funds effectively to ensure the success of the business.   Nadav emphasizes the need for entrepreneurs to understand the financial ecosystem of e-commerce including where financing is needed, cashflow, revenue, and where funds are deployed. The importance of long-term financial planning and maintaining transparency with stakeholders is emphasized in the show.   I hope listeners gain a deeper understanding of the financial ecosystem of e-commerce through this episode as Nadav provides valuable insights into the art of smart financing.   In This Episode: [01:15] Introducing Nadav Gorlicki [01:50] How he starts the journey. [05:50] Things to consider before trying financing. [07:00] Finding solutions. [08:30] Finding the right partners. [11:26] Mistakes newbies make. [20:55] APR and fees.   Guest Links and References: Website: www.capec.io Instagram: https://www.instagram.com/capec.io/ Linkedin: https://www.linkedin.com/in/nadav-gorlicki-8a89822/ Youtube: https://www.youtube.com/@fundyourknowledge   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

  In this podcast episode, we have John Roman, the co-founder of BattlBox, delve into the topic of short-form content strategy as a brand in Youtube as well as the ongoing shift away from paid advertising. John begins by underlining the rise of short-form video content, known as YouTube shorts, which has gained immense popularity, especially among younger audiences who consume content in bite-sized formats.   Moving on to paid advertising, John expresses his belief that the traditional paid advertising model is gradually becoming less effective. John emphasizes the importance of experimentation and data analysis to determine the success of short-form content strategies and gradually shift away from paid advertising.   Overall, I hope this episode provides valuable insights into your brands content creation as well as advertising a content-focused approach to leveraging your brands.   In This Episode: [00:40] Introducing John Roman. [03:00] Getting Youtube silver button. [06:25] Youtube or TikTok? [09:15] BattlBox [14:00] Funnels [21:40] Youtube strategy. [26:45] The goal of not having to advertise. [31:00] Twitching video into different contents. [33:00] Youtube shorts [41:00] Attribution. [42:00] CTAs [43:55] Cheat codes to sales.   Guest Links and References: Website: https://www.battlbox.com/ Instagram: https://www.instagram.com/battlbox/ Linkedin: https://www.linkedin.com/in/john-roman/ Blog: https://onlinequeso.com/ Guest notes: https://docs.google.com/document/d/11EObQeAOb-1bNNa_cJ3fkb1O1Uo-3roDoJwLve62hPU/edit   Book reference: Buy Back Your Time by Dan Martell Changing Gears by Ray Dalio   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Chris McCabe, Former Amazonian who helps sellers communicate with Amazon, shares insights on how to find top-notch service providers. He emphasizes understanding the types of providers, knowing your own account, and testing knowledge. Chris provides valuable guidance for sellers looking to find the right service provider for their Amazon account.

Join guest Kerry Egeler, an expert in the Print-on-Demand business, as he compares Shopify and Etsy for launching a POD business. Topics include starting a business on a budget, profit margins, expenses and sales goals, strategies for success, advantages and disadvantages of different platforms, and the fulfillment process.

  A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there’s so many things you could pick up reading a book like learning from someone else’s mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal.   So, here is Part 7 of the mini series; Top 3 favorite books and why. This mini series is a collection of our guests’ favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them as must-read books.   This episode gives a great insight into the diverse taste of book lovers like myself and provides an excellent reading list for anyone seeking new literary discoveries.   In This Episode: [00:40] Chris McCabe [02:54] Dustin McClone [06:06] Toni Herrbach [07:28] Michael Nunez [08:48] Greg Potapenko [09:38] Giovanni Dominguez [10:04] Amanda Adams [13:10] Kitty Lai [15:16] Rachel Ollen   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

  In this episode we have a second timer on the show, Afolabi Oyerokun, co-founder of Honu Worldwide, a global trade consulting firm. Afolabi discusses the importance of understanding and using the right tariff codes in international trade.    Afolabi explains that tariff codes, numerical codes used to classify products for import and export purposes where codes identify specific category and product attributes that helps authorities determine appropriate duties and taxes.   Afolabi also shares common challenges faced by businesses when it comes to tariff code classification as well as lack of awareness about their importance. He also discusses what tariff costs are based on.   Understanding your tariff and utilizing the correct tariff codes can optimize your international trade operations, save costs and avoid disputes with customs and ultimately enhance their competitiveness in the global market.   In This Episode: [01:00] Welcoming for the second time on the show, Afolabi Oyerokun.  [02:45] Tariff termination. [07:25] What is Tariff? [11:30] Codes for products. [20:21] Product sourcing. [23:45] What tariff is based on? [30:10] Rulings. [37:00] Tax exemptions and duty refund.   Guest Links and References: Website: https://honuworldwide.com/ https://www.tariffterminator.com/ Email: savings@honuworldwide.com    Book Reference: Rich Dad Poor Dad by Robert Kiyosaki   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

  In this podcast episode, our guest Amanda Adams, expert accountant and expert in e-commerce accounting, discussed the commonly misunderstood and often overlooked aspects of accounting in the e-commerce industry. She breaks down the key accounting concepts and provides helpful tips for e-commerce business owners to streamline their financial processes.   Amanda begins by explaining the importance of separating personal and business expenses, emphasizing that accuracy and organization are crucial for successful e-commerce accounting. She highlights the significance of properly categorizing expenses in order to make tax preparation and financial analysis easier.   Amanda sheds light on the aspects of e-commerce accounting that are often misunderstood like legitimate business expenses vs personal. Her expertise and guidance provide valuable insights that can help e-commerce business owners optimize their accounting processes, ensuring financial success and compliance in a rapidly growing online marketplace. In This Episode: [01:25] Bio [04:10] Biggest mistakes sellers make. [06:30] Business and personal expenses. [09:50] Paying taxes. [13:10] Hiring professional. [16:15] Self- filling. [23:25] Planning your tax.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/amanda-adams-cpa-a381761a6/   Guest Notes: https://docs.google.com/document/d/1UX8i_sh4Ja4sI6TAREti7SBDpe5JZYOcmxMf_kd5qP0/copy https://docs.google.com/document/d/1wz07HHNwQBlp_VxYQZzkeZipkts3Db-cj1T-S_jajz0/copy   Book Reference: The Hiding Place by Corrie Ten Boom Number the Stars by Lois Lowry Love You Forever by Robert Munsch   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

  In this episode, I had the honor to have Justin Cobb, the CEO and founder of Carbon6 to delve into the topic of unlocking the potential of entrepreneurs. Carbon6 having a vision to build a community to support e-commerce sellers, removing the barriers to selling online, Justin shares his insights and experiences in the world on entrepreneurship and maximizing success.   You’ll be inspired by how Justin established Carbon6 and its belief including their strengths, weaknesses and passion as the key to identifying the right business idea and building successful ventures.   Listen in and be inspired!   In This Episode: [00:50] Introducing Justin Cobb. [01:45] Backstory of how it all started. Philanthropy and business. [04:45] Weaknesses of newbies. [16:00] Motivation to stay. [22:35] Why Amazon? [28:10] What have you done differently? [35:45] Setbacks. [41:30] Future plans and visions. [43:10] Advice for sellers and Amazon community.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/cobbjustin/ Website: https://www.carbon6.io/ Email: justin@carbon6.io   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

  In this episode, we invited Giovanni Dominguez, an experienced entrepreneur with a strong background in the E-commerce industry, boasting six years of valuable expertise, a proud Co-founder of an innovative brand called Water Buffalo, specializing in Sports & Outdoors products that have successfully established a reputable presence in the market. Giovanni discusses the secrets behind unleashing success from startup to market dominance.   Our conversation begins with Giovanni sharing his personal experiences as entrepreneur and how he managed to transform his startup into a dominant player in the market. He emphasizes the importance of having a clear vision and solid strategy to achieve success.   Understanding the market, identifying gaps, PPC, product design and innovation are some of the topics he highlighted in this episode. This episode provides valuable insights and practical advice for entrepreneurs aiming to unleash their startup’s success and dominate the market.   In This Episode: [00:57] Giovanni’s startup background. [02:45] Partnership. [03:45] Is his finance background helpful? [07:40] PPC [09:00] Delegating [11:30] Product design. [13:32] Common mistakes newbies make. [18:40] Future of the brand. [20:40] Realistic expectations. [24:00] Product design focus. [24:55] Vetting partner companies.   Guest Links and References: Email: gio@waterbuffaloventures.com LinkedIn: https://www.linkedin.com/in/giovanni-dominguez-3797a3222/ Website: https://waterbuffalo.com/   Book Reference: The Power of Habit by Charles Duhigg   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom

  In this episode, we have the honor to have as guest, Refael Elbaz, Founder of Unicargo, freight forwarding company where he spills the beans on how to navigate the complex world of freight forwarding when selling in Amazon.   Refael begins with explaining the importance of understanding the logistics of freight forwarding when selling on Amazon. He highlights the key factors sellers should consider. The importance of being well-informed about these aspects is crucial in ensuring smooth shipping operations is also highlighted.   Refael also tackled Unicargo’s services. Unicargo adds credibility to the insights Refael provides, making the episode a must-listen for Amazon sellers looking to excel in their shipping processes.   In This Episode: [00:45] Introducing Refael Elbaz. [01:35] Has logistics gotten easier or complex over the years? [11:30] AI in logistics. [22:10] Dashboard [27:30] Amazon seller vs. logistic people [37:35] Education first. [44:09] Amazon Global Logistics. [50:59] Utilizing Unicargo’s services.   Guest Links and References: Website: https://www.unicargo.com/ LinkedIn: https://www.linkedin.com/in/refael-elbaz/ YouTube: https://www.youtube.com/@unicargo135   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/