Wizards of Ecom

#338-How to grow an E-commerce brand to 10K/Month and Beyond with Google SEO in 2023

Oct 2, 2023

Guest Freddie Chatt, an experienced ecommerce lover specializing in growing brands with SEO, discusses the importance of understanding and utilizing SEO, optimizing titles and descriptions, determining success and failure, using email lists, paid ads, AI and SEO, consulting, and the power of newsletters.

40:40

Creator website

Episode guests

Freddie

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Episode notes

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Quick takeaways

Optimizing titles, descriptions, and other elements of a website is crucial for making it easily discoverable and attractive to potential customers.

Adapting to the changes in SEO strategies, starting with keyword research, optimizing pages based on target keywords, creating relevant content, and focusing on link building are important for growing an e-commerce brand.

Deep dives

Using Google SEO to Scale an E-commerce Brand

Freddy Chat, an e-commerce brand owner, shares how he used Google SEO to scale his brand, Village Cricket Co., to over $10,000 a month and $100,000 a year in revenue. SEO strategies have evolved, and Freddy discusses how he adapted to these changes. He emphasizes the importance of making your site accessible to both Google and users, demonstrating unique value to Google, and understanding the balance between user experience and search engine optimization. Freddy also recommends starting with keyword research, optimizing pages based on target keywords, creating relevant content, and focusing on link building.

Introduction

2min

Evolution of SEO and Growing an Internal SEO Team

6min

Discussing Location and Cricket

2min

Cricket bat pricing and the decision to focus on Google SEO

2min

Identifying Opportunities for an E-Commerce Brand through SEO

19min

Outsourcing SEO for E-commerce Growth

5min

The Power of a Newsletter

4min

Freddie is an ecommerce lover with over a decade of experience focusing on growing brands with SEO and international ecommerce expansion.

Freddie grew the SEO function in-house at Amara to over £10m in annual revenue, leading strategy and execution across all elements of SEO. Additionally, he led the brand's international growth efforts, scaling them to over 65% of Amara's revenue - across 8 international sites.

While now consulting for brands wanting to grow with SEO, he's also started his own DTC brand, Village Cricket Co. which has scaled into a 6-figure brand. So, who’s better to be our guest to discuss growing the brand with Google SEO?

Freddie emphasizes the importance of understanding and utilizing SEO. Optimizing titles, descriptions etc they are easily discoverable and appealing to potential customers.

In This Episode:

[01:00] Introducing Freddie Chatt

[02:10] How he started with Google SEO.

[05:10] SEO

[07:15] VillageCricket.co

[12:40] SEO first approach.

[20:45] Determining success & Failure.

[24:10] Email list use.

[27:00] Paid ads.

[27:15] AI and SEO

[30:00] Facts & pain.

[32:17] Consulting.