Introduction

Freddie is an ecommerce lover with over a decade of experience focusing on growing brands with SEO and international ecommerce expansion.

Freddie grew the SEO function in-house at Amara to over £10m in annual revenue, leading strategy and execution across all elements of SEO. Additionally, he led the brand's international growth efforts, scaling them to over 65% of Amara's revenue - across 8 international sites.

While now consulting for brands wanting to grow with SEO, he's also started his own DTC brand, Village Cricket Co. which has scaled into a 6-figure brand. So, who’s better to be our guest to discuss growing the brand with Google SEO?

Freddie emphasizes the importance of understanding and utilizing SEO. Optimizing titles, descriptions etc they are easily discoverable and appealing to potential customers.

In This Episode:

[01:00] Introducing Freddie Chatt

[02:10] How he started with Google SEO.

[05:10] SEO

[07:15] VillageCricket.co

[12:40] SEO first approach.

[20:45] Determining success & Failure.

[24:10] Email list use.

[27:00] Paid ads.

[27:15] AI and SEO

[30:00] Facts & pain.

[32:17] Consulting.

[37:00] Newsletter

Guest Links and References:

Website: https://freddiechatt.com

Linkedin: https://www.linkedin.com/in/freddiechatt/

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/