Guest Freddie Chatt, an experienced ecommerce lover specializing in growing brands with SEO, discusses the importance of understanding and utilizing SEO, optimizing titles and descriptions, determining success and failure, using email lists, paid ads, AI and SEO, consulting, and the power of newsletters.

Despite all the improvements that we have seen in trauma care over the past 20 or more years RTCs are still, sadly, a really common cause of both death and disability, with the number of deaths annually in the UK sitting somewhere between 1500-1900 per annum. Survivors, who have serious injuries and are left with ongoing disabilities, total 22,000 people per year. So anything we can do to improve care to these patients is definitely worth looking at and learning about! Extrication is the process of injured (or potentially injured) patients being removed from vehicles involved in road traffic collisions. The fundamentals behind extrication have been based upon protecting the spine and not worsening an injury of it, but at the potential cost of other time critical injuries and with limited to no sound evidence base. The EXIT project brings evidence to the practice of extrication and in this podcast we discuss the findings and implications for practice with the lead author Tim Nutbeam, Clare Bosanko (an EM & PHEM consultant) along with the three of us. We also get the opportunity to hear from Freddie, a patient extricated from a high energy RTC and hear his perspective on Extrication. Enjoy! Simon, Rob & James

Freddie, a film enthusiast, and John Cleese, the legendary Monty Python star, engage in a lively discussion about Spider-Man's best portrayal. They humorously debate if they measure up to Monty Python's iconic humor and dissect the cultural significance of 'Life of Brian.' The conversation dives into nostalgic reflections on the film's satire, creativity in storytelling, and the evolving landscape of comedy. Expect unexpected insights, including an amusing live critique of parenting!