Wizards of Ecom

#342-How to Launch Your Next Product On Kickstarter

Oct 16, 2023

54:13

In this episode, we have Vance Lee, Ecom entrepreneur with 13 years background as a brand growth and marketing strategist. He has mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time. With his expertise, he shares his insights and guides us through the process of launching a product on Kickstarter.

Vance started by explaining why Kickstarter is an excellent platform and highlighted the benefits of building an audience and the opportunity to receive feedback from potential investors and customers. He also emphasized the importance of research, both in understanding the Kickstarter community and evaluating the feasibility of the product idea.

Vance delves into the critical aspects of setting a funding goal, strategies, costs, marketing expenses and pre-launch email list. Overall, this episode with Vance provides a comprehensive overview of the Kickstarter launch process. Gain valuable insights into crafting a successful campaign, setting realistic goals and effectively marketing their products to potential backers.

In This Episode:

[00:30] Introducing Vance Lee

[02:10] Backstory: Started in a trio and the rest is history.

[08:30] Product research for Kickstarter.

[12:25] How important are keywords in Kickstarter?

[17:15] When is the right time to engage Kickstarter?

[24:15] Building an audience.

[30:15] Backed campaigns

[35:20] Types of products in Kickstarter

[40:10] Deciding on positioning.

[45:10] Modifying product.

[49:10] Setting the goal