Wizards of Ecom

#332-Short Form, Long Impact: BattlBox's YouTube Shorts Strategy and the Gradual Farewell to Paid Advertising

Sep 11, 2023

59:45

In this podcast episode, we have John Roman, the co-founder of BattlBox, delve into the topic of short-form content strategy as a brand in Youtube as well as the ongoing shift away from paid advertising. John begins by underlining the rise of short-form video content, known as YouTube shorts, which has gained immense popularity, especially among younger audiences who consume content in bite-sized formats.

Moving on to paid advertising, John expresses his belief that the traditional paid advertising model is gradually becoming less effective. John emphasizes the importance of experimentation and data analysis to determine the success of short-form content strategies and gradually shift away from paid advertising.

Overall, I hope this episode provides valuable insights into your brands content creation as well as advertising a content-focused approach to leveraging your brands.

In This Episode:

[00:40] Introducing John Roman.

[03:00] Getting Youtube silver button.

[06:25] Youtube or TikTok?

[09:15] BattlBox

[14:00] Funnels

[21:40] Youtube strategy.

[26:45] The goal of not having to advertise.

[31:00] Twitching video into different contents.

[33:00] Youtube shorts

[41:00] Attribution.

[42:00] CTAs