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Second Bite Podcast

Latest episodes

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Mar 16, 2023 • 34min

Acqui-Hiring To Fuel Agency Double Digit Growth: A Behind the Scenes Look

Alex Rossman is the Founder and CEO of Rossman Media, an award-winning global creative and media agency focusing on social media. He founded Rossman with a mission to help consumer brands connect with their target audience on social media. Alex and his team have been named by Business Insider as the “Best New Social Media Agency” of 2020. Before founding Rossman Media, Alex spent time in sales and management for ADP and U.S. Bank where he developed his expertise. In this episode… Acqui-hiring is a viable acquisition method for startup agencies to enhance their value by obtaining industry-leading talent. So what should you know about these transactions, and how can you assess profitable opportunities? Founder and CEO of Rossman Media, Alex Rossman, shares his process for acqui-hiring. With host Todd Taskey, Alex talks about his decision to acquire an agency, how to conduct due diligence to identify prosperous deals, and how acquisitions boost company value. 
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Mar 9, 2023 • 35min

A 14 Month Road to Clarity, Partnership, and a Successful Deal Close

Matt Diteljan is a Board Member of NextGrad and the former Co-founder and CEO of Glacier, a higher-education advertising agency. As an innovator in the high school and youth media space, he has worked with student influencers and developed in-school ad placements and digital strategies. Matt has spoken at numerous conferences, including the American Marketing Association. In this episode… Are you considering selling your company? The acquisition process is lengthy and complex, often requiring experience that entrepreneurs don’t have yet. So what does this process involve, and how can you facilitate a successful transaction? Former Co-founder and CEO of Glacier, Matt Diteljan, talks about his journey selling his company. With host Todd Taskey, Matt explains why he sold Glacier, how he found clarity to make informed decisions, and the key factors influencing Glacier’s transaction.
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Feb 22, 2023 • 35min

Understanding the Advantages of an “Independent Sponsor”

Drew Bagot is the Founder and Managing Partner at Serata Capital Partners, a founder-friendly private equity firm that create partnerships that build lasting value for business owners and investors. As a private equity investor for over 15 years, he has founded and operated several entrepreneurial businesses. He also manages a private equity portfolio in Calidant Capital, where he is a founding partner.  Before Serata Capital Partners, Drew was an Associate Director at ORIX Corporation and a Senior Analyst at Pharos Capital Group.  In this episode… Private equity investments can maximize business value, but they require strategic partnerships to source and close a deal. Independent sponsors are invaluable partners for most private equity deals. So what are the benefits of these partners, and how can you best utilize them in your business? Founder and Managing Partner of Serata Capital Partners, Drew Bagot, talks about how his firm partners with independent sponsors. With host Todd Taskey, Drew explains the types of investors, carried interest in private equity, and how to position your business for acquisition.
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Jan 19, 2023 • 26min

[Year in Review] Potomac Business Capital’s Partnerships and Transactions

Todd Taskey is an investment banker and M&A Advisor at Potomac Business Capital, a company focused on helping businesses with company evolution, exit planning, and M&A investing. Before joining Potomac, Todd was the Principal (Certified Financial Planner) at Solutions Planning Group, Inc. Todd is also an Angel Investor for many companies, including Zoomph, StreetShares, and LiveSafe.  In this episode… Private equity transactions are a great way to grow a business. So what should you know about the different types of transactions, and how can you leverage them to maximize your company’s value? Investment Banker and M&A Advisor at Potomac Business Capital, Todd Taskey, talks about his company’s notable private equity transactions. With Dr. Jeremy Weisz of Rise25, Todd shares his most popular podcast episodes, explains evolutionary sales, and discusses how transactions differ between private equity companies.
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Dec 29, 2022 • 43min

How a Veterinary Roll-Up, an AT&T “Black Box,” and a British Family Office Shaped a Leading Global Marketing Transformation Agency

Matthew Murphy is the founder and CEO of Fusion92, delivering data-inspired, results-driven and right-priced marketing transformation solutions for enterprise and emerging brands. He has led the company through the development of 14 patents and five groundbreaking technologies, the acquisition of six companies, the launch of a premium Web3 studio and the onboarding of capital growth partners in 2021 to further help the business scale. Matthew serves as a trusted adviser and expert growth marketer for teams and brands across B2B and B2C engagements. In this episode… Are you looking for a way to expand your services and venture outside of your niche? Have you considered private equity partnerships? Founder and CEO of Fusion92, Matthew Murphy, talks about his acquisition journey to grow the firm’s team and services as a fully integrated marketing transformation partner. With host, Todd Taskey, Matthew explains marketing transformation, the value of serving on an M&A board, and how private equity helps businesses scale.
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Dec 8, 2022 • 28min

Transactions That Created a Global Marketing Powerhouse Part 2

Michael Mothner is the Founder and CEO of Wpromote, one of the fastest-growing search engine marketing firms in the country. As a thought leader in the online community, he is a frequent contributor on subjects such as digital marketing and entrepreneurship. Mike has been a columnist for Inc. magazine and has been featured on MSNBC, Fox News, The New York Times, and the Wall Street Journal, among other prominent publications. He was also named one of Inc.’s “30 Under 30 to Watch.” In this episode… What elements lead to a profitable acquisition? How can you structure your transactions to capitalize on their potential? Founder and CEO of Wpromote, Mike Mothner, continues to explain creative methods for structuring deals. With host Todd Taskey, he explains the difference between independent and partner transactions, his process for sourcing acquisitions with equity partners, and how to structure minority and private equity transactions.
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Dec 3, 2022 • 32min

Transactions That Created a Global Marketing Powerhouse Part 1

Michael Mothner is the Founder and CEO of Wpromote, one of the fastest-growing search engine marketing firms in the country. As a thought leader in the online community, he is a frequent contributor on subjects such as digital marketing and entrepreneurship. Mike has been a columnist for Inc. magazine and has been featured on MSNBC, Fox News, The New York Times, and the Wall Street Journal, among other prominent publications. He was also named one of Inc.’s “30 Under 30 to Watch.” In this episode… Are you looking to achieve fast yet long-term growth? How can you maximize the value of every transaction?  Mike Mothner started his own digital marketing agency, Wpromote, over two decades ago in his college dorm room. He has since transformed it into a respected international company, all through strategic transactions and acquisitions. Now he explains exactly how he did it. Todd Taskey sits down with Mike Mothner, Founder and CEO of Wpromote, to discuss how to optimize transactions to grow your company. He shares Wpromote’s transactions and acquisition criteria, how he leveraged equity partners to complete profitable transactions, and the benefits of using debt to accelerate transaction returns.
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Nov 24, 2022 • 38min

Understanding the Impact of Science Behind Performance Marketing

Norman Brauns is the CEO and Co-founder of PACIFIC, a global performance marketing agency that grows new customer acquisition for some of the world’s largest brands. As an experienced professional in the marketing and advertising industry, he is skilled in digital and marketing strategy, SEO, and MARTECH. Before PACIFIC, Norman was the Director of SEO at Steak and the Director of SEO Strategies for SEO Inc. In this episode… In performance-based marketing, delivering value to your customers is paramount. So how can you create seamless digital experiences for your clients? Founder and CEO of PACIFIC, Norman Brauns, talks about generating revenue in performance marketing. With host Todd Taskey, he explains how digital experience platforms drive business revenue, PACIFIC’s criteria for potential transactions, and the ideal metrics for calculating revenue-per-employee.
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Oct 27, 2022 • 37min

Combining Internal Operating Partners at "Inflection Points" Creates Long Term Value

Glenn Oken is the Managing Director at Mangrove Equity Partners, a lower-middle market private equity fund. He specializes in originating deal opportunities and quantifying acquisition candidates. Before co-founding Mangrove, Glenn was a Tenured Partner at Florida Capital Partners (FCP). Between Mangrove and FCP, he has helped build two of the most experienced and successful private equity funds of their kind in the nation. In this episode… When evaluating a company for acquisition, what is the most essential criteria? How can you ensure a valuable transaction for all parties? Glenn Oken, Managing Partner at Mangrove Equity Partners, discusses creating and sustaining value through operational partnerships. With host Todd Taskey, Glenn shares how entrepreneurs can assess business inflection points to sustain value, the common risks in entrepreneurial businesses, and the fundamental qualities he looks for in his ideal partnerships. 
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Sep 22, 2022 • 39min

The Seven Year Serial Entrepreneur

Jerad Speigel is the Chief Strategy and Corporate Development Officer at Groundswell, an IT consultancy helping federal agencies solve their most complex challenges. In his role, he is responsible for evaluating marketing trends and identifying critical areas for investment. Before joining Groundswell, Jerad was the Founder and CEO of Phase One, which was purchased by Accenture in 2017.  In this episode… Are you considering selling your business? What should you assess before making an offer, and how can you navigate the process? Chief Strategy and Corporate Development Officer Jerad Speigel talks about how to sell and exit a company. With host Todd Taskey, Jerad explains how to know when to sell a company, the importance of assisting with the integration process, and how to navigate a business transaction.

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