Second Bite Podcast 3 Alternatives to Rapid Growth & Value Creation
Jul 27, 2023
Ned MacPherson, Founder and Growth Lead at Endrock, shares his extensive experience in consumer analytics and e-commerce growth. He discusses innovative, low-risk strategies for revenue enhancement that avoid reliance on private equity. Ned highlights the significance of empirical-backed experimentation and the benefits of partnering with established firms to optimize brand value. He also emphasizes the importance of tailored data-driven methodologies to improve user experience and conversion rates, showcasing how thoughtful growth strategies can sustain e-commerce success.
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Early Clients
- Ned MacPherson initially helped smaller e-commerce brands, often under $5 million in sales, with their analytics.
- He found their data architecture and hygiene lacking, even in basic setups like Google Analytics.
Pattern Recognition
- Ned consistently found performance patterns in client data, such as underperforming user segments.
- He proactively offered optimization suggestions beyond the initial scope of work, which clients appreciated but didn't implement.
From Analysis to Execution
- Clients consistently failed to implement Ned's proposed changes, leading him to offer execution services.
- This led to significant growth for some brands and the evolution of Endrock's growth experimentation model.