Second Bite Podcast cover image

Second Bite Podcast

3 Alternatives to Rapid Growth & Value Creation

Jul 27, 2023
Ned MacPherson, Founder and Growth Lead at Endrock, shares his extensive experience in consumer analytics and e-commerce growth. He discusses innovative, low-risk strategies for revenue enhancement that avoid reliance on private equity. Ned highlights the significance of empirical-backed experimentation and the benefits of partnering with established firms to optimize brand value. He also emphasizes the importance of tailored data-driven methodologies to improve user experience and conversion rates, showcasing how thoughtful growth strategies can sustain e-commerce success.
36:31

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Ned MacPherson emphasizes the importance of empirical-backed experimentation over predetermined practices to optimize revenue growth and user experience.
  • Endrock's organic growth strategy relies heavily on strong client relationships and referrals, showcasing the effectiveness of delivering quality service.

Deep dives

Foundation of Endrock

Endrock is a consumer analytics and growth agency that primarily serves the direct-to-consumer e-commerce market, as well as mobile and web applications. Founded seven years ago by Ned McPherson, the agency began by assisting smaller e-commerce brands in rebuilding their analytics structures, many of which had significant data governance issues. Over time, Endrock has evolved to handle a client range from sub $2 million annual sales to those exceeding $100 million. The initial focus on basic analytics setups paved the way for a more comprehensive approach to data-driven experimentation and growth strategies.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner