Optimizing E-Commerce Performance Through Data

Ned MacPherson is the Founder and Growth Lead at Endrock, a consumer analytics and growth experimentation firm serving DTC, e-commerce, and retail brands. In his role, he leads cross-sector technical growth efforts. Before Endrock, Ned held roles including CMO, Head of Growth, and Head of Revenue at multiple e-commerce businesses.

How can you accelerate revenue growth without the risks associated with private equity or roll-ups? Empirical-backed experimentation is a method that involves partnering with larger, more experienced organizations. It can be a powerful option that minimizes potential risk. So how can you leverage this model to optimize value?

Endrock’s Founder and Growth Lead, Ned MacPherson, shares his alternative route to rapid growth and value creation. With host Todd Taskey, Ned explains the three options for revenue growth, the benefits of partnering with established firms, and how his business helps brands optimize their funnels.