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Second Bite Podcast

Latest episodes

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Feb 6, 2025 • 46min

“How Did You Arrive at That Number...?”

Raj Khera is the Founder and CEO of MakeMEDIA, an AI-powered content marketing assistant. He is also an Executive Coach at MoreBusiness.com, a platform that helps SaaS businesses grow. As a serial entrepreneur, Raj has led three SaaS companies from startup to acquisition by public firms. He is one of the top 10 ranked SEO coaches in the US. In this episode… Entrepreneurship offers numerous growth opportunities, but knowing when to sell a business can be a complex decision. Industry consolidation, financial positioning, and market trends all play a role in timing a successful exit. How did a seasoned entrepreneur navigate multiple business sales while staying ahead of market shifts? Raj Khera, the Founder and CEO of MakeMEDIA, shares his experience building and selling successful companies. With host Todd Taskey, Raj talks about structuring equity, scaling businesses, and identifying the right time to sell.
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Jan 30, 2025 • 9min

Creating Winning Business Deals: A Compilation of Strategies

Todd Taskey is an M&A Advisor for CEOs and Entrepreneurs at Potomac Business Capital. He has been an entrepreneur, business owner, investment banker, and business finance advisor for more than 20 years. In addition to providing M&A advice, Todd has been a founding investor, board member, or part of the management team of several business ventures. He helps CEOs and entrepreneurs develop a successful exit strategy through his knowledge of the mid-market investment banking process. In this episode… Maximizing business value through transactions requires considering factors like selecting investment bankers and partners, structuring equity, and determining your ultimate goal. How can you make informed transaction decisions for your company’s growth? David Rodnitzky, Robert Glazer, Lindsay Frey of damandDrive, Kevin Wilhelm of POD Marketing, and Brian Schmidt of Court Square Capital Partners share insights on transactions in this compilation episode. With host Todd Taskey, the guests talk about the role of reps and warranties insurance, how to select investment bankers and partners, and how to structure equity in transactions.
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Jan 23, 2025 • 27min

Value Created From a Process (Even Without a Transaction)

Chris Peer is the President and CEO of SyncShow, a B2B digital marketing and sales firm. He is also the author of The Great 8 Pillars and the Founder of G8P, where he provides marketing and sales enablement consulting for manufacturers. As a serial entrepreneur, Chris has more than 20 years of experience in B2B digital marketing, lead generation, and consulting. In this episode… Private equity investment transactions are a viable opportunity for kick-starting growth in untapped areas of your business. However, you may discover alternative growth avenues during the process. What did a marketing entrepreneur discover during the transaction process that made him postpone the deal? Chris Peer, the President and CEO of SyncShow, discusses his discoveries about postponing a private equity transaction. With host Todd Taskey, Chris shares insights on value-driven growth, how to navigate the transaction process, and the outcomes of a paused transaction.
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Jan 2, 2025 • 34min

Founder Lessons From a CEO Whisperer

Tim Martinez is the Founder and President of The Inside Man, an independent management consulting practice. He assists CEOs and businesses in navigating growth challenges and specializes in strategic advisory, raising capital, M&A, organizational restructuring, and strategic partnership development. As a serial entrepreneur, Tim has spent 25 years owning, operating, selling, and investing in various companies in industries, including software, retail, media, advertising, and investment banking.  In this episode… Founders and CEOs are often so caught up in their daily operations that they don’t consider their company’s future. How should you consider strategic transactions to scale your business? Tim Martinez, the Founder and President of The Inside Man, shares how business owners can overcome growth challenges. With host Todd Taskey, Tim talks about the role of debt in transactions, the value of intentional growth, and why founders are often hesitant to sell their companies. 
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Dec 26, 2024 • 25min

Lessons Learned - Selling to a HoldCo

Dr. James Gregory is the Founder of NYLAQ Advisors, which manages intangible assets to accelerate financial performance. With over 40 years of experience in advertising and branding, he is a leading expert in corporate brand management. Dr. Gregory has developed tools and strategies, including the CoreBrand Index, for measuring brands’ impacts on corporations’ financial performance.   In this episode… Is it worth it to sell your business to a holding company? While you may receive a high earnout, the process can be arduous. What should you consider when selling to a holding company? The Founder of NYLAQ Advisors, Dr. James Gregory, talks about selling his ad agency to a holding company. With host Todd Taskey, Dr. Gregory shares how he closed the transaction, his role after the sale, and why he decided to sell his agency.
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Dec 19, 2024 • 31min

[Agency Growth Advisors Series] Rapid-Fire Segment: Invaluable Resources From Agency Owners

In the final edition of the Agency Growth Advisor Series, seven agency advisors share their recommended resources for growth, including podcasts, books, and productivity tools. In this episode… With so many insights and resources available to agency owners, it can be difficult to find what works for you. What can you learn from top agency advisors’ most valued resources in the space? Bruce Eckfeldt, Dr. Jeremy Weisz, Ian Garlic, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston share where they gain their inspiration. With host Todd Taskey, they discuss how to select podcast guests, the value of listening to entrepreneurs’ stories, and their recommended industry thought leaders.
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Dec 18, 2024 • 28min

Selling Your Marketing Agency - Lessons From a Remarkable Story Part 2

David Rodnitzky is the Founder of David Rodnitzky Consulting, a boutique firm that helps agency owners scale and exit their businesses through M&A. Before becoming a consultant, he founded 3Q Digital, which he bought and sold multiple times. David is also the author of Selling Your Marketing Agency. In this episode… Selling a business requires more than valuing it and selecting a seller. What additional factors should you consider during the process? David Rodnitzky, the Founder of David Rodnitzky Consulting, shares insights from his agency sale. With host Todd Taskey, David covers trends in the agency M&A space, the importance of your gross margin, and why you should hire a law firm and investment banker.
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Dec 5, 2024 • 19min

Selling Your Marketing Agency - The Remarkable Story Behind the Book Part 1

David Rodnitzky is the Founder of David Rodnitzky Consulting, a boutique firm that helps agency owners scale and exit their businesses through M&A. Before becoming a consultant, he founded 3Q Digital, which he bought and sold multiple times. David is also the author of Selling Your Marketing Agency.   In this episode… When your initial acquisition fails, you may try again with another method. What can you learn from an entrepreneur who sold his agency three separate times? David Rodnitzky, the Founder of David Rodnitzky Consulting, talks about his agency’s sales, from private equity to international buyers. With host Todd Taskey, David details the difference between selling to private equity and public companies, how he built his agency, and how he pivoted after his initial failed transaction.
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Nov 21, 2024 • 23min

[Agency Growth Advisors Series] Don’t Get Stuck With "Yes" People: Where Agency Owners Source Their Feedback

In the third segment of the Agency Growth Advisor Series, seven agency owners share where their clients gain honest feedback to propel their businesses forward. In this episode… In the early stages of growth, agency owners often leverage quick hacks from people who claim to have grown from $1 to $10 million in under a year. How can you identify harmful strategies and acquire advice from those who will tell you what you need to hear? Bruce Eckfeldt, Dr. Jeremy Weisz, Ian Garlic, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston share their clients’ most valuable feedback sources. With host Todd Taskey, they delve into why you should seek outside perspectives, the importance of acquiring a mentor for each stage of growth, and how to implement frameworks to solve growth challenges.
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Nov 14, 2024 • 20min

[Agency Growth Advisors Series] Lessons From the Big Dogs: What Smaller Agencies Haven’t Quite Figured Out

In the second episode of the Agency Growth Advisor Series, Todd Taskey’s guests discuss what small agencies can learn from larger agencies that have overcome challenges.   In this episode… In the early stages, small agencies may struggle to grow to the scale of more established agencies. What are the growth secrets of large agencies, and how can you harness them? Bruce Eckfeldt, Dr. Jeremy Weisz, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston share strategies small agencies can learn from larger ones. With host Todd Taskey, the advisors share market leader positioning strategies, the three most common startup challenges, and how to achieve niche growth. 

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