
Second Bite Podcast
This is the Second Bite Podcast where we talk with top entrepreneurs and CEOs about creating valuable companies through creative transactions.
Latest episodes

Dec 5, 2024 • 19min
Selling Your Marketing Agency - The Remarkable Story Behind the Book Part 1
David Rodnitzky is the Founder of David Rodnitzky Consulting, a boutique firm that helps agency owners scale and exit their businesses through M&A. Before becoming a consultant, he founded 3Q Digital, which he bought and sold multiple times. David is also the author of Selling Your Marketing Agency. In this episode… When your initial acquisition fails, you may try again with another method. What can you learn from an entrepreneur who sold his agency three separate times? David Rodnitzky, the Founder of David Rodnitzky Consulting, talks about his agency’s sales, from private equity to international buyers. With host Todd Taskey, David details the difference between selling to private equity and public companies, how he built his agency, and how he pivoted after his initial failed transaction.

Nov 21, 2024 • 23min
[Agency Growth Advisors Series] Don’t Get Stuck With "Yes" People: Where Agency Owners Source Their Feedback
In the third segment of the Agency Growth Advisor Series, seven agency owners share where their clients gain honest feedback to propel their businesses forward. In this episode… In the early stages of growth, agency owners often leverage quick hacks from people who claim to have grown from $1 to $10 million in under a year. How can you identify harmful strategies and acquire advice from those who will tell you what you need to hear? Bruce Eckfeldt, Dr. Jeremy Weisz, Ian Garlic, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston share their clients’ most valuable feedback sources. With host Todd Taskey, they delve into why you should seek outside perspectives, the importance of acquiring a mentor for each stage of growth, and how to implement frameworks to solve growth challenges.

Nov 14, 2024 • 20min
[Agency Growth Advisors Series] Lessons From the Big Dogs: What Smaller Agencies Haven’t Quite Figured Out
In the second episode of the Agency Growth Advisor Series, Todd Taskey’s guests discuss what small agencies can learn from larger agencies that have overcome challenges. In this episode… In the early stages, small agencies may struggle to grow to the scale of more established agencies. What are the growth secrets of large agencies, and how can you harness them? Bruce Eckfeldt, Dr. Jeremy Weisz, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston share strategies small agencies can learn from larger ones. With host Todd Taskey, the advisors share market leader positioning strategies, the three most common startup challenges, and how to achieve niche growth.

Oct 31, 2024 • 29min
Be the Roller, Join the Roller, or Get Rolled - Winning With Private Equity Part 2
Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partnership marketing agency. He is also the former Co-founder and Chairman of the Board of BrandCycle, which was acquired by Stack Commerce in 2021. As a serial entrepreneur, award-winning executive, best-selling author, and keynote speaker, Robert helps individuals and organizations elevate their performance. In this episode… Every entrepreneur wants to believe their business is special, but to private equity firms, it’s often just another company in the market. How can you identify and present your company’s value proposition? Robert Glazer, Founder and Chairman of the Board of Acceleration Partners, talks about his experience getting acquired by private equity. With host Todd Taskey, Robert shares how he collaborated with board members to expand his service capabilities, how to partner with private equity, and how he transitioned into a new role post-acquisition.

Oct 24, 2024 • 29min
Be the Roller, Join the Roller, or Get Rolled - Winning With Private Equity
Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partnership marketing agency. He is also the former Co-founder and Chairman of the Board of BrandCycle, which was acquired by Stack Commerce in 2021. As a serial entrepreneur, award-winning executive, best-selling author, and keynote speaker, Robert helps individuals and organizations elevate their performance. In this episode… If given the option to do a rollover with private equity, would you take it? How can you structure the deal to ensure a profitable earnout? Robert Glazer, the Co-founder and Chairman of the Board of Acceleration Partners, talks about his private equity rollover. With host Todd Taskey, Robert shares how he selected a private equity firm and structured his rollover, why he partnered with private equity to accelerate growth, and the aftermath of his company’s transaction.

Oct 17, 2024 • 28min
What Happens When the Founder Sells to Employees?
Jamie Birch is the Founder of JEBCommerce, a digital marketing agency specializing in affiliate program management. As a serial entrepreneur, he is also the Co-founder of Renewed Horizons, a day program for adults with developmental disabilities, and EquineRevShare, which helps equine professionals generate revenue from product recommendations. Before becoming an entrepreneur, Jamie established and managed affiliate, email, and SEO campaigns at Coldwater Creek. He also hosts The Profitable Performance Marketing Podcast. In this episode… If you want to exit your business quickly, you might consider selling to your employees. How can you structure this type of deal, and what does it involve? Jamie Birch, the Founder of JEBCommerce, shares how he sold his agency to his employees. With host Todd Taskey, Jamie explains how he initiated the transaction, how he adapted to its outcome, and the sale structure.

Oct 10, 2024 • 20min
[Agency Growth Advisors Series] Agency Growth Questions: A Checklist for Founders
In the second installment of the Agency Growth Advisors series, seven agency experts share what owners should consider when preparing their agency for growth. In this episode… What does it take to propel an agency to the next stage? How can agency founders transform their current strategies into high-performing growth trajectories? Bruce Eckfeldt, Dr. Jeremy Weisz, Ian Garlic, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston discuss the inquiries pivotal to improving agency performance. With host Todd Taskey, they offer insights like delegating unproductive tasks, identifying your company’s revenue drivers, and strategic planning for your growth goals.

Oct 3, 2024 • 34min
Reflections (10 Years Later) Selling to a Public Holding Company
Mitch Meyers is a Partner at the medical cannabis firm BeLeaf Medical and the CEO of The BeLeaf Company, which produces high-quality CBD oils to treat epilepsy patients. Mitch is also the Co-Owner and Partner at Nature's Care Company, a Chicago-based dispensary that provides premium medical cannabis. With over 25 years of experience in the marketing and communications industries, she has built, launched, and consulted for Fortune 100 companies, startup businesses, advisory boards, and nonprofit organizations. In this episode… Selling your agency to a public holding company can be a huge risk. How can you ensure you structure the transaction to your benefit? Mitch Meyers, a Partner at BeLeaf Medical and the CEO of The BeLeaf Company, talks about selling her creative boutique to a public holding company. With host Todd Taskey, Mitch shares how she acquired brands in the alcohol industry, the roadblocks she experienced scaling her first agency, and how to navigate transactions.

Sep 26, 2024 • 23min
[Agency Growth Advisors Series] An Introduction to Agency Growth: Helping Agency Owners Identify Their Biggest Challenges
In this introduction to the Agency Growth Advisors series, Todd Taskey sits down with seven agency owners who share how they help founders accelerate growth. In this episode… When it comes to scaling an agency, there’s no one-size-fits-all approach. Strategies often depend on size, revenue, and operational structure. What insights can you learn from agency owners who work all across the spectrum? Jason Swenk, Joshua Johnston, Bruce Eckfeldt, Tim Kilroy, Dr. Jeremy Weisz, Ian Garlic, and Aaron Levenstadt talk about their methods for agency growth. With host Todd Taskey, the founders share insights like driving strategic growth, how to attract clients, and how to build an eight-figure agency.

Sep 12, 2024 • 25min
Lessons, Learnings & Freedom From Transaction #1
Aaron Levenstadt is the Founder of Join Agency Alliance, an advisory board composed of former agency owners who have exited their businesses. He has built and sold multiple agencies, including Pedestal Search, which emerged from his experience as one of the original members of Google’s Search Analytics team. As an investor, Aaron supports agencies and entrepreneurs through coaching, connections, and advisory board development. In this episode… Sometimes, selling your business gives you a higher risk tolerance, especially if you execute a profitable transaction. What criteria should you focus on when evaluating the perfect deal for your company? Aaron Levenstadt, the Founder of Join Agency Alliance, talks about his agency’s strategic exit. With host Todd Taskey, Aaron shares the deal’s inner workings, why selling his company increased his risk tolerance, and his endeavors with Join Agency Alliance.