
Second Bite Podcast
This is the Second Bite Podcast where we talk with top entrepreneurs and CEOs about creating valuable companies through creative transactions.
Latest episodes

Jan 19, 2023 • 26min
[Year in Review] Potomac Business Capital’s Partnerships and Transactions
Todd Taskey is an investment banker and M&A Advisor at Potomac Business Capital, a company focused on helping businesses with company evolution, exit planning, and M&A investing. Before joining Potomac, Todd was the Principal (Certified Financial Planner) at Solutions Planning Group, Inc. Todd is also an Angel Investor for many companies, including Zoomph, StreetShares, and LiveSafe. In this episode… Private equity transactions are a great way to grow a business. So what should you know about the different types of transactions, and how can you leverage them to maximize your company’s value? Investment Banker and M&A Advisor at Potomac Business Capital, Todd Taskey, talks about his company’s notable private equity transactions. With Dr. Jeremy Weisz of Rise25, Todd shares his most popular podcast episodes, explains evolutionary sales, and discusses how transactions differ between private equity companies.

Dec 29, 2022 • 43min
How a Veterinary Roll-Up, an AT&T “Black Box,” and a British Family Office Shaped a Leading Global Marketing Transformation Agency
Matthew Murphy is the founder and CEO of Fusion92, delivering data-inspired, results-driven and right-priced marketing transformation solutions for enterprise and emerging brands. He has led the company through the development of 14 patents and five groundbreaking technologies, the acquisition of six companies, the launch of a premium Web3 studio and the onboarding of capital growth partners in 2021 to further help the business scale. Matthew serves as a trusted adviser and expert growth marketer for teams and brands across B2B and B2C engagements. In this episode… Are you looking for a way to expand your services and venture outside of your niche? Have you considered private equity partnerships? Founder and CEO of Fusion92, Matthew Murphy, talks about his acquisition journey to grow the firm’s team and services as a fully integrated marketing transformation partner. With host, Todd Taskey, Matthew explains marketing transformation, the value of serving on an M&A board, and how private equity helps businesses scale.

Dec 8, 2022 • 28min
Transactions That Created a Global Marketing Powerhouse Part 2
Michael Mothner is the Founder and CEO of Wpromote, one of the fastest-growing search engine marketing firms in the country. As a thought leader in the online community, he is a frequent contributor on subjects such as digital marketing and entrepreneurship. Mike has been a columnist for Inc. magazine and has been featured on MSNBC, Fox News, The New York Times, and the Wall Street Journal, among other prominent publications. He was also named one of Inc.’s “30 Under 30 to Watch.” In this episode… What elements lead to a profitable acquisition? How can you structure your transactions to capitalize on their potential? Founder and CEO of Wpromote, Mike Mothner, continues to explain creative methods for structuring deals. With host Todd Taskey, he explains the difference between independent and partner transactions, his process for sourcing acquisitions with equity partners, and how to structure minority and private equity transactions.

Dec 3, 2022 • 32min
Transactions That Created a Global Marketing Powerhouse Part 1
Michael Mothner is the Founder and CEO of Wpromote, one of the fastest-growing search engine marketing firms in the country. As a thought leader in the online community, he is a frequent contributor on subjects such as digital marketing and entrepreneurship. Mike has been a columnist for Inc. magazine and has been featured on MSNBC, Fox News, The New York Times, and the Wall Street Journal, among other prominent publications. He was also named one of Inc.’s “30 Under 30 to Watch.” In this episode… Are you looking to achieve fast yet long-term growth? How can you maximize the value of every transaction? Mike Mothner started his own digital marketing agency, Wpromote, over two decades ago in his college dorm room. He has since transformed it into a respected international company, all through strategic transactions and acquisitions. Now he explains exactly how he did it. Todd Taskey sits down with Mike Mothner, Founder and CEO of Wpromote, to discuss how to optimize transactions to grow your company. He shares Wpromote’s transactions and acquisition criteria, how he leveraged equity partners to complete profitable transactions, and the benefits of using debt to accelerate transaction returns.

Nov 24, 2022 • 38min
Understanding the Impact of Science Behind Performance Marketing
Norman Brauns is the CEO and Co-founder of PACIFIC, a global performance marketing agency that grows new customer acquisition for some of the world’s largest brands. As an experienced professional in the marketing and advertising industry, he is skilled in digital and marketing strategy, SEO, and MARTECH. Before PACIFIC, Norman was the Director of SEO at Steak and the Director of SEO Strategies for SEO Inc. In this episode… In performance-based marketing, delivering value to your customers is paramount. So how can you create seamless digital experiences for your clients? Founder and CEO of PACIFIC, Norman Brauns, talks about generating revenue in performance marketing. With host Todd Taskey, he explains how digital experience platforms drive business revenue, PACIFIC’s criteria for potential transactions, and the ideal metrics for calculating revenue-per-employee.

Oct 27, 2022 • 37min
Combining Internal Operating Partners at "Inflection Points" Creates Long Term Value
Glenn Oken is the Managing Director at Mangrove Equity Partners, a lower-middle market private equity fund. He specializes in originating deal opportunities and quantifying acquisition candidates. Before co-founding Mangrove, Glenn was a Tenured Partner at Florida Capital Partners (FCP). Between Mangrove and FCP, he has helped build two of the most experienced and successful private equity funds of their kind in the nation. In this episode… When evaluating a company for acquisition, what is the most essential criteria? How can you ensure a valuable transaction for all parties? Glenn Oken, Managing Partner at Mangrove Equity Partners, discusses creating and sustaining value through operational partnerships. With host Todd Taskey, Glenn shares how entrepreneurs can assess business inflection points to sustain value, the common risks in entrepreneurial businesses, and the fundamental qualities he looks for in his ideal partnerships.

Sep 22, 2022 • 39min
The Seven Year Serial Entrepreneur
Jerad Speigel is the Chief Strategy and Corporate Development Officer at Groundswell, an IT consultancy helping federal agencies solve their most complex challenges. In his role, he is responsible for evaluating marketing trends and identifying critical areas for investment. Before joining Groundswell, Jerad was the Founder and CEO of Phase One, which was purchased by Accenture in 2017. In this episode… Are you considering selling your business? What should you assess before making an offer, and how can you navigate the process? Chief Strategy and Corporate Development Officer Jerad Speigel talks about how to sell and exit a company. With host Todd Taskey, Jerad explains how to know when to sell a company, the importance of assisting with the integration process, and how to navigate a business transaction.

Sep 8, 2022 • 40min
Data & Data = Client ROI (And Super Profitable Agency)
Moses Foster is the CEO and Founder of West Cary Group, a full-service advertising agency that focuses on performance-based marketing and communications. He also serves on the Executive Advisory Councils for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Before founding West Cary Group, Moses was the Senior Director of Creative Development at Capital One. In this episode… Are you trying to take your business further and expand your reach? What strategies can you leverage to double your growth and provide genuine value to your customers? CEO and Founder of West Cary Group, Moses Foster, talks about his company’s innovative path to success. With host Todd Taskey, he shares the importance of data in customer relationships, his biggest business challenges, and advice for achieving high-level growth.

Aug 4, 2022 • 38min
Understanding How Debt Enhances PE Investment Returns
Bill Dyer is the Managing Partner at Boathouse Capital, a debt and equity firm making minority and majority investments in middle market companies across the US. He is a private equity executive with over 25 years of experience, specializing in mezzanine debt and equity investments. Before Boathouse Capital, Bill was a Principal at American Capital and the Director of Business Development at MSDSonline. In this episode… Are you looking to acquire capital to fund your business? How can you determine which investment strategy is right for you? Managing Partner at Boathouse Capital, Bill Dyer, talks about various capital investment funds. With host Todd Taskey, Bill explains an SBIC (Small Business Investment Company) fund, the different types of private equity, and how businesses can utilize debt as an investment.

Jul 28, 2022 • 44min
Understanding the Hierarchy of Private Equity & the Process Behind Repeated Investment Success
Brian Schmidt is a Vice President at Court Square Capital Partners, a middle market private equity fund. In his role, Brian is responsible for deal sourcing, growing existing investments, and overseeing the development and implementation of growth strategy. He serves as a board member for Power Digital, Connatix, and Health Union and is a Dynata board observer. In this episode… Are you considering acquiring an equity partnership? These negotiations are a great way to scale your business to the next level. So how do you structure these investment partnerships? Vice President of Court Square Capital Partners, Brian Schmidt, talks about the deal structures of an equity partnership. With host Todd Taskey, Brian shares his advice for choosing equity partnerships, the transaction criteria of these deals, and the importance of a private equity partner for business growth.