Transactions That Created a Global Marketing Powerhouse Part 2

Michael Mothner is the Founder and CEO of Wpromote, one of the fastest-growing search engine marketing firms in the country. As a thought leader in the online community, he is a frequent contributor on subjects such as digital marketing and entrepreneurship. Mike has been a columnist for Inc. magazine and has been featured on MSNBC, Fox News, The New York Times, and the Wall Street Journal, among other prominent publications. He was also named one of Inc.’s “30 Under 30 to Watch.”

In this episode…

What elements lead to a profitable acquisition? How can you structure your transactions to capitalize on their potential?

Founder and CEO of Wpromote, Mike Mothner, continues to explain creative methods for structuring deals. With host Todd Taskey, he explains the difference between independent and partner transactions, his process for sourcing acquisitions with equity partners, and how to structure minority and private equity transactions.