Scott Scully is the Founder and CEO of Abstrakt Marketing Group, a B2B lead generation and business growth agency. In this role, he has led the company to become one of the most successful privately held marketing startups in the St. Louis region. Over the past 28 years, Scott has started, invested in, or played a major role in several companies in the marketing and lead generation space, three of which have exceeded $12 million in annual revenue. 

Although earnouts are tricky to structure and settle, these transactions are mutually beneficial and highly effective. Learn how one business owner leveraged an earnout to expand into new verticals.

Founder and CEO of Abstrakt Marketing Group, Scott Scully, discusses how he structured an earnout to accelerate growth. With host Todd Taskey, Scott shares key considerations for M&A, how to approach an earnout sale, and his company’s recent acquisition.