Chief Audience Officer

Discover why your calls to action (CTAs) might be falling flat and how to revitalize them. Learn where to position CTAs for maximum impact and the difference between engagement versus offer CTAs. The pain-vision-solution framework is introduced as a strategy for stronger messaging. Plus, uncover seven actionable tips for writing CTAs that boost audience engagement and sales. Say goodbye to ineffective tactics and hello to more compelling content!

The term 'Chief Audience Officer' represents a shift in how businesses approach audience engagement. The rebranding aims to foster long-term growth and better audience connections. The host discusses the pitfalls of following trendy tactics and the personal journey of evolving as a business creator. Insightful feedback from listeners highlights the significance of targeting a specific audience. Additionally, there's a new podcast production service introduced to help streamline content editing. Embracing change is key in today's podcast landscape.

The host shares exciting insights about rebranding and audience engagement. Structural churn is examined, revealing how life changes can shift listener interests. Evolving marketing strategies are discussed, stressing the importance of sustainable engagement over fleeting attention. The impact of AI on content creation is highlighted, alongside the value of listener feedback. Ultimately, the host’s journey leads to a decision focused on audience development for business owners. Is it time for you to rethink your brand?

Discover the seven deadly sins of podcasting that could be hindering your growth. From clarity issues to retention challenges, these pitfalls affect even seasoned podcasters. Explore how to effectively integrate your content, establish authority, and enhance discoverability. Learn why it's crucial to repurpose material creatively and utilize AI for smart marketing strategies. Plus, hear how expert help can streamline your production while boosting listener engagement. Don't let these mistakes hold you back!

Work with Kevin 1:1 ⁠to Install a Revenue-Driving Podcast Into Your Business -- AI-generated content is getting easier and easier to spot. And once people notice, they scroll right past your post and you miss the chance to grow your audience. In this episode, Kevin explains how the 10-80-10 method lets you use AI as a shortcut to create engaging content that sounds like you and not a machine. Tune in to hear how this new approach helps him write social media content quickly, avoid all the usual AI red flags, and even 10x his reach on LinkedIn. MORE FROM KEVIN: Take the FREE ⁠12 Days of Podcast Growth Email Course⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠Grow The Show Masterclass⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠Twitter⁠, ⁠Instagram⁠, or ⁠LinkedIn⁠ ⁠Subscribe to Grow The Show on Youtube⁠ LINKS TO OUR PARTNERS: ⁠Learn More about working with Podcast Boutique⁠ ⁠Grab Kevin's Recommended Mic on Amazon⁠ ⁠Build a Podcast Website in 7 Minutes on Podpage

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business--All that hard work you're doing means NOTHING if you're doing the wrong things. In this episode, we dig into how to recognize when your effort isn’t leading to results — so you can stop wasting time and start getting real momentum. You'll learn the warning signs you're putting in the wrong reps, the KPIs you need to keep an eye on, and how to start putting in reps that actually lead to growth. Let’s fix your strategy and turn your effort into real results!MORE FROM KEVIN:Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!Connect with Kevin on Twitter, Instagram, or LinkedInSubscribe to Grow The Show on YoutubeLINKS TO OUR PARTNERS:Learn More about working with Podcast BoutiqueGrab Kevin's Recommended Mic on AmazonBuild a Podcast Website in 7 Minutes on Podpage

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business--The more guests you book, the more confused you feel. Sound familiar? This episode will answer why guest interviews aren't growing your show (and business) like you thought they would and give you three strategies for turning those episodes into a real growth tool. You'll learn what kind of content actually drives audience growth, why your guests aren't promoting their episode, and how to create something you'll both be excited to share. If you’re tired of boring guest interviews that go nowhere, don't miss this one!Topics Discussed Why guest interviews don’t help you grow Why guests rarely promote their episodes Signs of amateur podcasting When you should bring guests onto your show Three ways to leverage guests for growth MORE FROM KEVIN:Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!Connect with Kevin on Twitter, Instagram, or LinkedInSubscribe to Grow The Show on YoutubeLINKS TO OUR PARTNERS:Learn More about working with Podcast BoutiqueGrab Kevin's Recommended Mic on AmazonBuild a Podcast Website in 7 Minutes on Podpage

Discover the often-overlooked role of podcasts in marketing funnels. Learn why download numbers don't equal success and how to engage your audience effectively. Uncover three common pitfalls podcasters face and how to avoid them. Explore a compelling case study that highlights the importance of a cohesive content strategy across multiple platforms. This discussion will help you focus on what truly drives sales, ensuring your podcast becomes a key player in your business growth.

Is niching down really the best way to grow your audience? Discover why it might actually limit your reach and how focusing on psychographics can change the game. Learn to tailor your content to address your audience's needs and aspirations, enhancing connection and engagement. Plus, explore strategies to boost interaction and streamline your production process. This small shift in approach could unlock tremendous growth opportunities for your podcast!

Explore three essential strategies for building a seven-figure personal brand without paid ads. Learn how to understand social media algorithms, focusing on algorithmic growth and creating engaging content. Discover the power of collaborations with established creators and the importance of direct engagement with your audience. Avoid common pitfalls and gain actionable insights to enhance your personal branding. Plus, find out how to streamline your podcast production for better listener feedback!