
Chief Audience Officer
Let's build you an audience of buyers.I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff.This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should.Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth.We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing.Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences.I’ve used my own podcast to generate millions in revenue.But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle?This show is my attempt to answer those questions. For you, and for myself.If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.
Latest episodes

Jul 15, 2025 • 8min
230 | Want Faster Audience Growth? Follow This One Rule
Feeling overwhelmed by the pressure to grow your audience everywhere? Discover how doing less can actually lead to faster growth. Learn about a focused strategy that simplifies your efforts and allows for greater traction. With a clever bakery analogy, it emphasizes concentrating on one platform first, rather than spreading yourself too thin. Let go of FOMO and find out the one rule that could change everything for your audience growth!

Jul 8, 2025 • 13min
229 | How to Choose Podcast Topics That Explode Your Audience
Discover innovative strategies for selecting podcast topics that truly resonate with your audience. Learn how to create engaging content with five impactful approaches, including curriculum planning and audience feedback. A quick 10-minute exercise reveals a treasure trove of ideas for future episodes. Plus, insights into leveraging YouTube for growth and maximizing SEO potential will keep your podcast thriving. Tune in for actionable tips that transform your content planning!

4 snips
Jul 4, 2025 • 9min
228 | How To Run Ads to Grow Your Podcast On YouTube ( BE CAREFUL THOUGH)
Discover the pitfalls of relying too heavily on paid ads for YouTube growth. The discussion emphasizes that high-quality content, catchy titles, and engaging thumbnails are crucial. It also reveals common misconceptions about the effectiveness of paid advertising. Learn essential tips on how to approach ads strategically to enhance engagement and achieve real growth!

Jul 1, 2025 • 22min
227 | I Analyzed 500+ Podcasts – Do These 5 Things to Grow Fast
Discover the secrets to growing your podcast on YouTube! Learn the common mistakes that lead to viewer drop-off and how to craft compelling titles and thumbnails. Uncover the essential strategies to 'win the click' in the crucial first 30 seconds. Find out how to engage your audience and improve lead generation with effective calls to action. This insightful discussion is packed with pro tips to transform your podcasting journey and boost your revenue!

6 snips
Jun 27, 2025 • 8min
226 | The Secret Advantage YouTube Podcasters Have (and How to Use It)
Discover why YouTube is a game-changer for podcast growth. Learn how immediate feedback can help you adjust content more effectively. Find out the two key metrics to track weekly for maximum engagement. Master the art of looking beyond mere downloads to grow your audience week by week. Get actionable tips that you can implement today to elevate your podcasting game!

6 snips
Jun 24, 2025 • 26min
225 | Why I'm Betting Everything on YouTube
Discover why podcast growth strategies that once worked are now failing. Learn how YouTube has become the leading platform for podcast creators aiming to grow and monetize their content. Kevin shares six compelling reasons to focus on video, including audience engagement, SEO advantages, and long-term strategies. Dive into the changing landscape of content creation, where adapting to video is no longer optional. Get ready to rethink your approach and unlock new avenues for growth!

Jun 17, 2025 • 27min
224 | This Email Strategy Made Me $107K/Month
Discover how email marketing can transform your business and drive explosive revenue growth. Learn why email outperforms social media for conversions and the importance of organic content over paid ads. Explore effective strategies to grow your email list, including lead magnets and engaging newsletters. Uncover the three types of emails that effectively drive sales and get practical tips for creating high-converting landing pages. This episode dives deep into building trust and nurturing your audience for sustainable success.

8 snips
Jun 13, 2025 • 6min
Welcome to Chief Audience Officer!
Discover how to build a thriving audience of buyers amidst the noisy digital landscape. Learn tactical lessons on unifying your content ecosystem and measuring what truly works. Find insights on avoiding burnout while staying focused on growth. Hear honest reflections and conversations with entrepreneurs who turned their content into measurable business success. Explore what’s currently moving the needle in audience engagement and growth strategies.

Jun 10, 2025 • 14min
223 | How The Apple Top 100 Charts Really Work (And How You Can Rank)
Discover the surprising truth behind the Apple Top 100 charts. It's not about downloads, but rather gaining new followers quickly. Uncover three key strategies to boost your podcast's ranking and learn how hitting the top can enhance your credibility. Plus, get insights into how Spotify's chart dynamics differ from Apple's. This is a must-listen for anyone looking to elevate their podcasting game!

Jun 3, 2025 • 27min
222 | Why Nobody's Buying From Your Content (Simple Fix)
Discover why your calls to action (CTAs) might be falling flat and how to revitalize them. Learn where to position CTAs for maximum impact and the difference between engagement versus offer CTAs. The pain-vision-solution framework is introduced as a strategy for stronger messaging. Plus, uncover seven actionable tips for writing CTAs that boost audience engagement and sales. Say goodbye to ineffective tactics and hello to more compelling content!