Grow The Show

Listeners dive into the buzzing question of AI's impact on podcasting. The host compares AI anxiety to historical tech leaps, easing fears. While AI-generated content surges, it may lower trust and demand for obvious outputs. However, pure AI conversations lack appeal, emphasizing that human experiences and relationships remain irreplaceable. Long-form podcasts are positioned to thrive as they offer authentic storytelling that feels uniquely human. Ultimately, the rise of AI might just amplify the value of genuine, human-created content.

Work with Kevin: ⁠⁠⁠⁠⁠⁠Apply to the Grow The Show Accelerator⁠⁠⁠⁠⁠⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Leads not turning into paying customers? In this episode, Kev Michael shares the email strategy that boosted his revenue 226% and helped him cut $80,000/month in ad spend. You'll learn how to get your audience to join your email list, write emails that "win the click," and create content that drives sales! Topics discussed: Introduction (00:00) Why email is better than paid ads (04:01) Lead gen vs. lead nurture content (07:34) How to get your audience on your email list (11:12) Types of newsletters and lead magnets (13:23) How to create high-converting landing pages (16:44) 3 types of emails that drive sales (18:51) Need help with your CTAs? Listen to episode 222 of Grow the Show! https://podcast.growtheshow.com/222-why-nobodys-buying-from-your-content-simple-fix/ MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was produced by Podcast Boutique ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastboutique.com⁠⁠⁠⁠

Discover why your content might be getting views but not leading to sales. Learn about two common pitfalls creators face, such as overly salesy tactics and lack of reach. Kevin reveals how pitching too soon can disengage prospects and emphasizes the importance of selling your process before the product. He shares a four-step framework to enhance content's effectiveness, ensuring it educates audiences and drives conversions. Get ready to transform your content strategy and boost your sales!

Dive into the nitty-gritty of podcast growth by unraveling the tension between strategy and execution. Discover why DIY paths often fall short when competing against professionals. Learn to audit your podcast's strategy and recognize common mistakes that stifle growth. Kevin highlights essential execution skills and offers practical solutions for improving your content. By the end, you’ll know whether to DIY or seek specialized help for long-term success!

Discover why a packed lineup of guests doesn’t guarantee podcast growth. Learn how celebrity interviews can backfire and why many guest pitches might be low quality. Kevin discusses the importance of aligning your guest strategy with listener goals and why it's crucial to drop certain recorded interviews for better growth. Audit your next ten guests and focus on quality over quantity to truly engage your audience. Transform your show by making a clear promise that resonates with listeners!

Discover why moving your podcast to YouTube is essential for growth right now. The discussion highlights the changing landscape of podcasting, with AI's impact and the rise of guesting strategies. Learn about the finite lifecycle of marketing tactics and how YouTube is emerging as the primary platform for consumption. Don't wait—jump on this opportunity before the window closes. Kevin shares actionable advice and emphasizes the benefits of early adoption in the ever-evolving podcasting world.

Discover why your podcast might be thriving, even if the numbers don't seem to reflect it. Metrics can be misleading, with many podcasters underestimating their impact due to private download counts. Learn how your total audience includes listeners beyond what's visible. Kevin explains the limitations of podcast listening behavior and the importance of a clear growth strategy. Embrace these insights to see the bigger picture of your podcast's success!

Are interviews boosting your podcast, or could they be holding you back? The host explores the changing dynamics of guest episodes versus solo performances. Find out why solo shows often win in audio metrics while guest spots shine on YouTube. Learn how to package interviews effectively to increase views and engagement. Plus, discover key metrics that reveal your growth bottlenecks. The best strategy? A balanced mix of compelling interviews and solo content to maximize growth and sales.

Andy J. Pizza, illustrator and host of Creative Pep Talk, shares insights on how embracing your differences, like his colorblindness, can fuel creative success. He emphasizes that copying popular podcasters may stunt your growth, and instead encourages finding your unique voice. Andy discusses the importance of connecting with your audience through personal stories and how slow, meaningful growth outshines chasing virality. He argues that being someone's favorite podcast is more valuable than achieving mass acclaim.

Monetizing a podcast is less about download numbers and more about understanding your audience. Ask better questions to uncover what they want to buy. The myth of needing 10,000 downloads is debunked; sponsors pay for potential buyer engagement. A focus on direct sales to your listeners proves to be the most lucrative strategy. Discover what your audience desires by engaging with them directly, revealing valuable opportunities for monetization. Transform insights into profit by asking them what supports their needs.