
Chief Audience Officer
Let's build you an audience of buyers.I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff.This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should.Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth.We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing.Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences. I’ve used my own podcast to generate millions in revenue. But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle?This show is my attempt to answer those questions. For you, and for myself.If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.
Latest episodes

6 snips
Jun 27, 2025 • 8min
226 | The Secret Advantage YouTube Podcasters Have (and How to Use It)
Discover why YouTube is a game-changer for podcast growth. Learn how immediate feedback can help you adjust content more effectively. Find out the two key metrics to track weekly for maximum engagement. Master the art of looking beyond mere downloads to grow your audience week by week. Get actionable tips that you can implement today to elevate your podcasting game!

6 snips
Jun 24, 2025 • 26min
225 | Why I'm Betting Everything on YouTube
Discover why podcast growth strategies that once worked are now failing. Learn how YouTube has become the leading platform for podcast creators aiming to grow and monetize their content. Kevin shares six compelling reasons to focus on video, including audience engagement, SEO advantages, and long-term strategies. Dive into the changing landscape of content creation, where adapting to video is no longer optional. Get ready to rethink your approach and unlock new avenues for growth!

Jun 17, 2025 • 27min
224 | This Email Strategy Made Me $107K/Month
Discover how email marketing can transform your business and drive explosive revenue growth. Learn why email outperforms social media for conversions and the importance of organic content over paid ads. Explore effective strategies to grow your email list, including lead magnets and engaging newsletters. Uncover the three types of emails that effectively drive sales and get practical tips for creating high-converting landing pages. This episode dives deep into building trust and nurturing your audience for sustainable success.

8 snips
Jun 13, 2025 • 6min
Welcome to Chief Audience Officer!
Discover how to build a thriving audience of buyers amidst the noisy digital landscape. Learn tactical lessons on unifying your content ecosystem and measuring what truly works. Find insights on avoiding burnout while staying focused on growth. Hear honest reflections and conversations with entrepreneurs who turned their content into measurable business success. Explore what’s currently moving the needle in audience engagement and growth strategies.

Jun 10, 2025 • 14min
223 | How The Apple Top 100 Charts Really Work (And How You Can Rank)
Discover the surprising truth behind the Apple Top 100 charts. It's not about downloads, but rather gaining new followers quickly. Uncover three key strategies to boost your podcast's ranking and learn how hitting the top can enhance your credibility. Plus, get insights into how Spotify's chart dynamics differ from Apple's. This is a must-listen for anyone looking to elevate their podcasting game!

Jun 3, 2025 • 27min
222 | Why Nobody's Buying From Your Content (Simple Fix)
Discover why your calls to action (CTAs) might be falling flat and how to revitalize them. Learn where to position CTAs for maximum impact and the difference between engagement versus offer CTAs. The pain-vision-solution framework is introduced as a strategy for stronger messaging. Plus, uncover seven actionable tips for writing CTAs that boost audience engagement and sales. Say goodbye to ineffective tactics and hello to more compelling content!

12 snips
May 27, 2025 • 31min
221 | What is a Chief Audience Officer?
The term 'Chief Audience Officer' represents a shift in how businesses approach audience engagement. The rebranding aims to foster long-term growth and better audience connections. The host discusses the pitfalls of following trendy tactics and the personal journey of evolving as a business creator. Insightful feedback from listeners highlights the significance of targeting a specific audience. Additionally, there's a new podcast production service introduced to help streamline content editing. Embracing change is key in today's podcast landscape.

May 20, 2025 • 29min
220 | Why I'm Changing The Name of My Podcast
The host shares exciting insights about rebranding and audience engagement. Structural churn is examined, revealing how life changes can shift listener interests. Evolving marketing strategies are discussed, stressing the importance of sustainable engagement over fleeting attention. The impact of AI on content creation is highlighted, alongside the value of listener feedback. Ultimately, the host’s journey leads to a decision focused on audience development for business owners. Is it time for you to rethink your brand?

May 13, 2025 • 29min
219 | The 7 Deadly Sins of Podcasting
Discover the seven deadly sins of podcasting that could be hindering your growth. From clarity issues to retention challenges, these pitfalls affect even seasoned podcasters. Explore how to effectively integrate your content, establish authority, and enhance discoverability. Learn why it's crucial to repurpose material creatively and utilize AI for smart marketing strategies. Plus, hear how expert help can streamline your production while boosting listener engagement. Don't let these mistakes hold you back!

Apr 30, 2025 • 18min
218 | How AI Can Grow Your Audience
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
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AI-generated content is getting easier and easier to spot. And once people notice, they scroll right past your post and you miss the chance to grow your audience. In this episode, Kevin explains how the 10-80-10 method lets you use AI as a shortcut to create engaging content that sounds like you and not a machine. Tune in to hear how this new approach helps him write social media content quickly, avoid all the usual AI red flags, and even 10x his reach on LinkedIn.
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