Grow The Show 231 | Why Grow The Show is Back: The YouTube Algorithm Secret I Had to Learn the Hard Way
Aug 5, 2025
Discover why even strong podcast content can flop on YouTube. Learn about the surprising effects of the YouTube algorithm and why rebranding is essential for growth. Kevin shares insights about starting a new channel to align with your audience. Explore the importance of consistent publishing tailored to a clear listener profile. With personal reflections on reigniting passion for podcasting, this episode highlights strategic shifts for success in the evolving landscape of podcast growth.
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Rebrand Backfired On Existing Channel
- Kevin rebranded Grow The Show to Chief Audience Officer and published non-podcast episodes.
- Those new episodes got virtually no reach on his existing YouTube channel despite stronger packaging.
Subscribers Decide Initial Reach
- YouTube shows new videos to your subscribers first and judges performance there before wider distribution.
- If your subscribers don't engage, YouTube effectively buries the video and won't show it to new viewers.
Start A New Channel For A New Audience
- If you change your target audience, start a new YouTube channel dedicated to that audience.
- Publish content for the new avatar on the fresh channel to reach the right people and avoid being penalized by your old subscribers.