Chief Audience Officer 230 | Want Faster Audience Growth? Follow This One Rule
Jul 15, 2025
Feeling overwhelmed by the pressure to grow your audience everywhere? Discover how doing less can actually lead to faster growth. Learn about a focused strategy that simplifies your efforts and allows for greater traction. With a clever bakery analogy, it emphasizes concentrating on one platform first, rather than spreading yourself too thin. Let go of FOMO and find out the one rule that could change everything for your audience growth!
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Episode notes
Growing Multiple Platforms Fails
- Kev Michael shares a client story overwhelmed by trying to grow on five platforms at once.
- He compares each platform to separate bakery locations, cautioning growth on all at once is disaster.
Wedding Cake Vs. Cupcakes Analogy
- Kev Michael tells of a successful podcaster hesitant about YouTube, who dislikes social media.
- He compares her long-form podcast to a wedding cake and social media shorts to cupcakes, highlighting content mismatch.
Focus On One Platform First
- Avoid spreading your efforts across many platforms; focus on excelling at one platform first.
- Mastery of one platform builds resources and experience to expand successfully later.