225 | Why I'm Betting Everything on YouTube

6 snips

Jun 24, 2025

Discover why podcast growth strategies that once worked are now failing. Learn how YouTube has become the leading platform for podcast creators aiming to grow and monetize their content. Kevin shares six compelling reasons to focus on video, including audience engagement, SEO advantages, and long-term strategies. Dive into the changing landscape of content creation, where adapting to video is no longer optional. Get ready to rethink your approach and unlock new avenues for growth!

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ANECDOTE

Early Podcast Growth Tactics

Kevin grew a local Philly podcast using unique tactics like Instagram bots and audiograms in 2018-2019.
This approach built his audience to over 100,000 downloads and six figures in revenue.

INSIGHT

Audio Growth Flatlines vs Video Rise

Podcast audio listenership is flatlining while video consumption is rapidly growing.
Video content offers growth opportunities that audio alone cannot match due to rising demand.

ADVICE

Combine Short and Long Form Content

Use YouTube to publish both short and long form podcast content on one platform.
It’s easier to convert viewers to podcast listeners since they don’t have to leave YouTube.

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