Chief Audience Officer 224 | This Email Strategy Made Me $107K/Month
Jun 17, 2025
Discover how email marketing can transform your business and drive explosive revenue growth. Learn why email outperforms social media for conversions and the importance of organic content over paid ads. Explore effective strategies to grow your email list, including lead magnets and engaging newsletters. Uncover the three types of emails that effectively drive sales and get practical tips for creating high-converting landing pages. This episode dives deep into building trust and nurturing your audience for sustainable success.
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Emailing List Boosted Revenue
- Kev Michael increased his monthly revenue from $47.5K to $107K merely by emailing his list regularly.
- He achieved a 226% revenue increase without changing his offer or team size.
Scaling Back from Ad Spend Spiral
- Kev Michael grew his company to $1.3 million revenue with 12 employees but scaled back to solopreneurship due to the ad spend spiral.
- Huge ad expenses forced scaling down to maintain sustainability.
Lead Nurture vs Lead Generation
- Lead nurture content like podcasts and emails deepen trust; lead gen content like social media brings new discovery.
- Intentional differentiation between nurture and lead gen content improves audience building.