DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I'm Eric Dyck. Today we're talkin' water with Santevia's Matthew Gohl Santevia is a revolutionary water filtration system that puts back some of the essential nutrients that market learding brands like Brita and Zero Water Filter Out. We met the Santevia team at our event in Las Vegas, where they took the stage and braved a Hot Seat Session with our speakers and audience. The advice we gave on that day has come to inform their new approach and is paying major dividends as Santevia continues to grow aggressively on Amazon and through their retail presence. Uncover the Marketing Strategies That Propelled Santieva's Water System to Success: Mastering Amazon Marketplace: Dive into Santieva's approach to dominating Amazon sales, including optimizing product listings and leveraging user reviews for increased visibility. Social Media Synergy: Explore how Santieva's integrated social media strategy, particularly on platforms like TikTok, augmented their Amazon success by driving brand recognition and trust. Analytics-Driven Campaigns: Unpack the role of detailed data analysis in Santieva's marketing decisions, from targeting the right customer segments to refining their advertising tactics for maximum ROI. Timestamps: 0:00 - Introduction: Santevia's Unique Water Filtration System 3:00 - Impact of E-Commerce and Shopify on Business Growth 7:00 - Strategies for Success on Amazon's Platform 12:00 - The Importance of Influencer Marketing in Brand Expansion 16:00 - Future Directions: UK Expansion and New Product Development Hashtags: #SanteviaWaterFiltration #DTCpodcast #WaterPurification #EcommerceGrowth #AmazonSalesStrategy #HealthAndWellness #InfluencerMarketing #SustainableLiving #CleanWaterSolution #InnovationInWater Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ In this insightful episode of our podcast, Eric and Spencer delve into the dynamic world of TikTok advertising, unpacking the journey from initial experimentation to sustaining long-term success. The conversation is structured around three critical stages of advertising on digital platforms, particularly TikTok. In Stage 1, they explore the initial phase of discovering what resonates with the audience, emphasizing the importance of creative experimentation. The discussion then shifts to Stage 2, where the focus is on scaling and optimizing winning strategies. This phase is marked by growth and the excitement of refining successful creatives. The final segment, Stage 3, addresses the challenges of ad fatigue and the need for innovation, highlighting strategies such as visual refreshes, new content approaches, and the significance of TikTok’s advanced retargeting capabilities. This episode offers valuable insights into the ever-evolving landscape of digital advertising, underscoring the necessity of adaptability and continual learning in the realm of social media marketing. Timestamps: 0:00 - Introduction to TikTok Ad Changes and Advanced Pixel Matching 2:20 - Strategies for DTC Brands on Shopify Using TikTok 4:40 - Identifying and Navigating the Three Stages of TikTok Growth 7:10 - Scaling Strategies and Creative Testing in TikTok Advertising 9:30 - Navigating the 'Midlife Crisis' Stage and Refreshing Ad Creatives Hashtags: #TikTokAdvertising #DTCmarketing #TikTokGrowth #SocialMediaAds #DigitalMarketing #EcommerceStrategies #AdScaling #CreativeTesting #TikTokRetargeting #PilotHouse Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm chatting with one of my favorite creators and favorite last name havers, Colin Landforce, who's launched his social media presence earlier this year on Instagram, Twitter and TikTok, and has been skyrocketing in followers and popularity, while mining the very niche intersection of Golfing accessories, and Ecommerce business building... https://www.instagram.com/landforce/?hl=en Want to know where to find the best blanks for golf shirts? Follow Colin Want to know the best suppliers for balls, ball markers and gloves? Follow Colin Want to put down the excuses and finally start creating the short form video content that can fuel not only your brand, but an epic personal brand? Listen to this pod and definitely follow Colin... Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Retention Director Jordan Gordon shares strategies for maximizing revenue and deliverability with email marketing. Topics include tailoring content based on engagement level, clean email deployments during Black Friday, segmenting emails and content constraints, strategies for Gmail users, and generating clicks with AMP.

Nirav Sheth, CEO and Founder of Anatta, and Lindy Crea, VP of Strategic Alliances at Recharge, discuss the secrets of successful subscription programs, the future of subscriptions in 2024, and how to maximize subscription revenue. They highlight the importance of turning subscription programs into membership programs, building personalized relationships with customers, creating rituals to engage customers, tracking key performance indicators, and utilizing benchmark reports in the DTC industry.

Nik Sharma and Brett Turner discuss CRO tips, landing page strategies, post purchase upsells, art of the cart, and the importance of the Slide out card. They also touch on headless commerce and predict a strong Q4 despite economic headwinds.

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're catching up with Rob and Clifford from the Pilothouse Amazon team to discuss Amazon's role in brands' omnichannel Q4 strategy as well as the signs and signals you need to be on the lookout for to know if you should be more or less aggressive with your ads. We'll also talk a "hypothetical" approach to scaling a creatine gummy on Amazon, as well as going deep on the incredible upside exposed in Amazon's recent quarterly earnings call. Walk, run, or sit, just make sure you tune in to this week's AKNF! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Juliana Casale, the brains behind the refreshing sparkling water brand, "Balloon." https://balloonwater.com Not only is Juliana a regular contributor to our DTC Newsletter, but she's also eager to share the wisdom she's garnered from her CPG startup journey. Here's a taste of what's in store: Starting with Pre-orders: Discover Juliana's approach to gauge real market interest while minimizing risks. The Power of Transparency: Learn how Juliana's open sharing of her brand-building journey has not only caught attention but also earned her invaluable advice. The Quest for Genuine Feedback: Dive into Juliana's strategy for ensuring the feedback she receives is both authentic and constructive. So, whether you're a beverage aficionado or just curious about the startup world, join us for a deep dive into the creation of "Balloon" and the nuances of launching a new product in the beverage landscape. Cheers! Juliana’s Twitter: @attackofthetext Balloon Twitter: @waterballoonco Balloon Instagram: @waterballoonco TikTok: @waterballoonco Timestamps: 00:00 - Introduction 02:15 - Starting Her Brand 15:10 - Ingredient Sourcing Challenges 18:45 - Go-To-Market Strategy 25:30 - $50,000 Investment Question Hashtags: #Entrepreneurship #SparklingWaterBrand #StartupJourney #IngredientSourcing #GoToMarketStrategy #BusinessOutreachHack #DTCMarketing #EntrepreneurInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup I'm an anxious person, but for Q4 efforts on the retention side, I don't get that anxious. It is actually pretty easy to crush Q4 if you’re strategic, calculated, and follow some key steps. I hope this guide remedies anxiety for anyone listening. Audience check up. Don't ruin your list before the big game. Make your list big, healthy, and strong. Maximum engagement. Maximum inboxing. If you plan on doing an aggressive sending schedule during Q4, start ramping up your weekly sends slowly now to test the waters. But do it with engaging content. All the content you know drives the most engagement, fire away. Get people interested. Get people clicking. Be gentle with your segmentation. Don’t try to do anything too crazy right now. If you end up in spam before Q4 you’re screwed. Know your spam rate in advanced. Run deliverability testing. This report will dictate how aggressive you can safely be. Send testing. Figure out what times of the day your audience is the most engaged. Know these things well in advance of Q4. Be prepared to adapt though. If you send at peak times, you may get lost in the sea. Understand your audience. Understand your segments. Now is the time to really hone in on what works. Creative, an effective plan for subject line testing. Pain point vs USP % vs $ Product feature vs collection feature Personal or brandy Up front or teaser PLAN CONTENT AS FAR AHEAD AS POSSIBLE. Think ahead. Create contingency. Every send counts right now. Create surplus content alongside the sends you know are guaranteed to go out. Set targets and plan content around targets. Have extra levers you can pull. Backup emails for specific segments. Structure your offer so it doesn’t get stale. Ramp it up, spice it up, diversify it. Product drops Increasing discount Gift with purchase Buy X get Y Surprises Get personal with your audience. Experiment with different content formats. UGC Founders message Simple text Once you hone in on an offer, plan a way to get it into your flows during the Q4 period. Make sure you can adjust it for whatever the ongoing offer is. Maximize revenue. BONUS TIPS IF YOU WANT TO GO DEEP: On the topic of flows, this is a really good time to think about your win-back / reactivation flow. All those people that have lost interest in your brand could come back. Ensure your reactivation flow is updated with the STRONGEST possible offer you’ll run during Q4, or even combine offers. This is a really good time to hone in your post-purchase strategy as well. You know you’ll be selling a lot during this time, we want to reconvert. Ensure you have a merchandise focused post-purchase flow, and also think ahead to future offers. How can you retarget purchases after Q4 or during later sales? Timestamps: 00:00 - Introduction 02:30 - Crafting compelling offers for Black Friday and beyond 07:30 - Diversifying content for effective marketing 10:00 - Incorporating offers into your email flows 15:00 - Maximizing reactivation and targeting unengaged audiences Hashtags: #EcommerceStrategy #Q4Strategies #BlackFridayOffers #EmailMarketing #RetentionStrategies #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we sit down with Jacob, Nate, and Taylor, Pilothouse's Meta Ads team leads to update us all on the state of Meta Ads and announce the relaunch of Scale School: Meta Ads in partnership with Pilothouse. Ecom's got the October blues but this podcast is a reminder to stay the course, and not to jeopardize or weaken your November, by pulling the chute too early in October. Speaking of courses, Scale School is all new and available in October for a screaming deal (75% off). Ready to get the Rosetta Stone for Facebook Ads? Scale School is here. Timestamps: 00:00 Intro 02:30 The Power of 25% Off Site-Wide Offer 05:00 Halloween Sales Success and Creative Themes 07:30 Re-release of ScaleSchool Meta Ads Course 10:00 Annual Group Coaching Pass Announcement Hashtags: #Q4Marketing #MetaAds #HolidaySales #ScaleSchool #OfferStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video